12 Department of Education-Region III

TARLAC CITY SCHOOLS DIVISION

Juan Luna St., Sto. Cristo, Tarlac City 2300
Email address: tarlac.city@deped.gov.ph/ Tel. No. (045) 470 - 8180

MEDIA AND
INFORMATION LITERACY
Quarter 2: Week 6
Learning Activity Sheets
 Media and Information Literacy

Name of Learner:____________________________________ Date:____________

Section:___________________________________________ Q2W6

Evaluating Media Using the MIL Framework

I. Background Information for Learners

Media and information literacy are best fulfilled when we learn from each other. From the way
we try to decipher the meanings embedded in the media messages to the way we encode
messages in our own media productions, media and information literacy comes in full circle
when we experience being in both sides of the media structure.
This lesson will continue the learning process by having you critique the creations
made by others. The objective is to learn how to take criticism as well as to give them.
The objective of this lesson is to help us present our media productions to an audience
and engage in their feedback. As a 21st century citizen in training, ethical behavior in receiving
and giving out criticism should prevail on both sides. The production team’s side as well as
the audience side. Constructive Criticism should be the top priority of the discussion.
Question and inquiries on various production techniques as well as concept development
should also be entertained.
To execute this lesson, you will have a screening session of a film production, a
commercial, a sample photojournalism photography output, a campaign adds for social
change, and a song.

II. Learning Competency with code

Evaluate a creative multimedia form (living museum, electronic portfolio, others). MIL11/12IMILIIIa-15

III. Activities

Activity 1 – Photojournalism
INSTRUCTION: Evaluate the Photo “Guro: Enabler of Passion”. Use the table below to write
your answer.
 Question Evaluation
Is the content level appropriate for an
education publication?
What can be seen in the photo?

Where do you think the photo was

taken?
Why do you think the photographer
chose this content?
What is the message being sent to the
viewers of the photo?
Note: Your output will be evaluated / graded based on the following rubrics.
Rubrics: Content = 5 Organization = 3 Grammar = 2

Activity 2 – Campaign Add for Social Change

INSTRUCTION: Evaluate the Photo “Guro: Enabler of Passion”. Use the table below to write
your answer.

Is the content level appropriate for

social change?
What can be seen in the photo?

How is it trying to get your attention?

Why do you think the content creator

chose this subject?
How could this message be
interpreted?

Note: Your output will be evaluated / graded based on the following rubrics.
Rubrics: Content = 5 Organization = 3 Grammar = 2
Activity 3 – Decipher the message!
Let’s see how an idea gets passed around by listening to a song. Access this video link
using your YouTube application: https://www.youtube.com/watch?v=ibmh64itn1M
Title of the YouTube Video (Freddie Aguilar — Anak [Official Lyric Video with Chords

Anak Ngayon nga ay malaki ka na

Freddie Aguilar Nais mo'why maging Malaya
Nung isilang ka sa mundong ito Di man sila payag
Laking tuwa ng magulang mo Walang magagawa
At ang kamay nila
Ang iyong ilaw Ikaw nga ay biglang nagbago
Naging matigas ang iyong ulo
At ang nanay at tatay mo'why At ang payo nila'y
Di malaman ang gagawin Sinuway mo
Minamasdan
Pati pagtulog mo Di mo man lang inisip na ang
Kanilang ginagawa'why para sa yo
At sa gabi'why napupuyat ang iyong nanay Pagka't ang nais mo'why másunod
Sa pagtimpla ng gatas mo Ang layaw mo dimo sila pinapansin
At sa umaga nama'why kalong ka ng iyong
Amang tuwang-tuwa sa yo' Nagdaan pa ang mga araw ….

After listening to the song, write an essay discussing the message of the song.
What do you think people will feel when they hear the song “Anak”? What could cause to affect
their emotion? What makes the song’s message passing a success? In your own opinion why did the
writer composed this song

Note: Your output will be evaluated / graded based on the following rubrics.
Rubrics: Content = 5 Organization = 3 Grammar = 2
Activity 4 – Effects of seeing a Commercial Add
INSTRUCTION: Watch the short Commercial Film Ad by Nestle on Youtube : "Unplugged" |
Kasambuhay Habambuhay Short Film Anthology | Nestlé you can access this video by
usingf this this link - https://www.youtube.com/watch?v=CQzprlJYWvc

1. What is the message of this Nestle commercial ad? What are the effects of
advertisement? What are the positive and negative effects of advertising? How
does advertising affect your buying decisions?

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Note: Your output will be evaluated / graded based on the following rubrics.
Rubrics: Content = 5 Organization = 3 Grammar = 2

Activity 5 – Film Screening

Direction: Watch the film “Elemento” by the Grade 12 ABM students batch 2019-2020 by
using this link https://www.youtube.com/watch?v=H3B8-SC0zvY.

Evaluate the film by answering the following questions.

Explain the concept of their film.

How was the story and its flow?

What do you think of the camera

techniques that they used?
Do you think the music score used is
appropriate for the film?
How was their video editing
technique?

Note: Your output will be evaluated / graded based on the following rubrics.
Rubrics: Content = 5 Organization = 3 Grammar = 2
Activity 6 – Watch Me

Direction: Watch the link on YouTube: https://www.youtube.com/watch?v=QJ6lzwm7nlY and write

a reflection about the video. (Deconstructing Media Messages)

IV. Reflection:

A. What I’ve learned:

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B. What I’ve enjoyed:

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V. References:

Books

Cantor, “Libay” Olivia Linsangan et.al., Media and Information Literacy: Vibal Group, Inc. 2016

Hudson, K. (2020). Ads of the World™. Retrieved from Pinterest:

https://www.pinterest.ph/pin/402579654177921610/

https://www.youtube.com/watch?v=ibmh64itn1M
https://www.youtube.com/watch?v=CQzprlJYWvc
https://www.youtube.com/watch?v=QJ6lzwm7nlY

Prepared by:

GLEN JOHN Y. WONG

Teacher II
Central Azucarera De Tarlac High School