NATIONAL COLLEGE OF BUSINESS AND ARTS

Content for Online Learning Materials (COLM)

Course Code : GE108-PC

Course Title : Purposive Communication
Credit Units : 3
Professor : John Joseph Brocal, LPT

TOPICS LESSON LEARNING OUTCOMES

PP/S L/D WO/ OP/
At the end of the period, the students are expected to: Q ITP/
RA/
RP/ASS

Preliminary Period  PURPOSES OF /

COMMUNICATION  describe the nature, elements, and functions of verbal and non-
COMMUNICATION verbal
PRINCIPLES,  NATURE OF communication /
PROCESSES AND COMMUNICATION  in various contexts
ETHICS  discuss the various communication models
 identify the barriers to effective communication
/
 apply the principles, processes, and ethics of communication to
 FUNCTIONS OF relevant situations /
COMMUNICATION  explain how cultural and global issues affect communication
COMMUNICATION AND  make a collage, poster, or slogan on the impact of communication
GLOBALIZATION  COMMUNICATION ETHICS on society
and the world
 adopt cultural and intercultural awareness and sensitivity in
LOCAL AND GLOBAL
communication of
COMMUNICATION IN
 Global Communication ideas.
CULTURAL SETTINGS

/
Midterm Period  How to Write Formal   distinguish the letter of inquiry from the letter of appreciation, /
Business Letters   write letters of inquiry and appreciation,
COMMUNICATION FOR  INFORMATIVE   compare actual samples of informative and persuasive
VARIOUS COMMUNICATION speeches, /
PURPOSES  COMPONENTS OF A   infer the distinction between the two kinds of speeches
SPEECH based on the samples,
 GUIDELINES IN   write an informative or persuasive speech and /
COMMUNICATION FOR
CONDUCTING   deliver a speech in front of a live audience or a virtual one.
WORK PURPOSES
 BUSINESS MEETINGS  compose clear, coherent and effective communication materials,
 WRITING PERSUASIVE  present ideas persuasively using appropriate language register,
LETTERS AND tone, facial
REPORTS IN THE expression and gestures, and
WORKPLACE  manifest awareness of audience and context in presenting ideas.

 1. explain the nature of research and its importance in daily life,

 2. differentiate qualitative from quantitative research,
 3. compose a clear and timely title for his/her research topic,
Final Period
 4. state the purposes of the study,
 Research  5. state the research problem with pertinent questions, /
 Why do Research?  6. write relevant notes on note cards,
COMMUNICATION FOR  What are the three methods of  7. describe, compare or synthesize related literature,
ACADEMIC Research?  8. document sources or references through in-text citations or
PURPOSES  Qualitative research bibliographic entries,
 Quantitative research,  9. select appropriate
 Mixed Methods  a. research method
/
 Writing a Research Title  b. research design
 Broad and Specific Topics  c. research instrument
 The Statement of the Problem  d. sampling method,
 Review of Related Literature  10. collect and analyze data,
/
 Listing References
 Synthesizing Information From
Relevant Literature
 Data Collection
/

PP/S = Power Point Presentation/ Slide L/D = Lecture with Discussion OP/ITP/A/RP/RA= Oral Participation/Ind.Topic Presentation/Assignment/Reaction Paper/Research Activity
WO/Q= Examination/Quiz

COURSE REQUIREMENTS/SYSTEM OF GRADING

1. Written Outputs/Quizzes - 25%
2. Class Participation - 30%
3. Assignment/ Activity - 25%
4. Attendance - 20%
5. Major/Periodic Examinations

PG = Class Average (2) + Prelim Exam (1) / 3 MTG = Class Average (2) + Midterm Exam (1) / 3 FG = PG + MTG + Class Average (Final) + FX / 4

Textbook: Barrot, J.S. & Sipacio, P.J.F. (2018). Purposive communication in the 21st century. Quezon
City: C&E Publishing Inc.

Reference: Cuerda F. (2017). Purposive communication in the new general education curriculum. Taguig,
Philippines.
 Prepared: Approved:

DR. NOEL F. ANTIJENDRA DR. CIRILA L. EDEN

Department Head Chief Academic Officer

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