Republic of the Philippines

DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE I PANGASINAN
BOLINAO SCHOOL OF FISHERIES
Arnedo, Bolinao, Pangasinan
Email: bolinaobsof@gmail.com/bolinaobsof@yahoo.com
www.bolinaosof.com

ENTREPRENEURSHIP 9

Quarter 3
Week 3 and 4

Module 6
Developing a Business Plan

ENTREPRENEURSHIP 9

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 HOW TO USE THIS MODULE

Welcome to the Module “Developing a Business Plan”. This module contains

instructional materials and activities for you to complete.
The unit of competency “Develop a Business Plan” contains the knowledge, skills
and attitudes required for the course Entrepreneurship.
You are required to go through a series of learning activities in order to
complete each of the learning outcomes of the module. Follow these activities on your
own and answer the Self-Check at the end of each learning activity.
If you have questions, don’t hesitate to ask your teacher for assistance. (Sonia
Agustin Cell No. 09569752324/09186220401)

Note: All content, activities, images and practice exercises in this module
are sourced from the CBLM Entrepreneurship 3.

WHAT IS THIS MODULE ABOUT?

This module covers the knowledge, skills and attitudes required in developing a
workable business plan.
WHAT WILL YOU LEARN?

At the end of this module, you should be able to:

a. organize the main parts of a business plan.

Good luck as you begin this module!

LESSON 1 Week 3
ORGANIZE AND CONSTRUCT THE MAIN PARTS OF A BUSINESS PLAN

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WHAT IS THIS LESSON ABOUT?
This lesson presents concepts on how to organize the main parts of a
business plan.
WHAT WILL YOU LEARN?
At the end of the lesson, you should be able to:
1. organize the main parts of a business plan;
2. use survey instruments to gather data;
3. analyze and interpret survey results; and
4. construct preliminary parts of a business plan based on the
organized main parts

THE MARKETING PLAN

A. Research and Analysis

It is a description of the target market, market size, competition,
market share and market trends.

B. Marketing Strategies
This includes the Four P’s – price, promotion, product and
place. The Four P’s all work together to reinforce the positioning
strategy which is based upon what your target customer wants or
needs.

ACTIVITY IV
Fill in exercises A, B and C based on your product concept and
data gathered.

EXERCISE A
MARKET PLAN

Instructions: In a group, write the market plan and be sure to include the
features of your product or service, the target audience and your
marketing strategies.

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Product:________________________
Target Market: Who will buy your product/service? Why will they buy it?
OTHERS
PRODUCT
AGE JOB RESIDENCE (Please
INTEREST
Specify)
___________ ___________ ___________ ___________ ___________

Competitors: Who else sells a product or service similar to yours?

(List up to three)
a. Excellent Bakery
b. Heaven’s Touch Bakery
c. Pan de Manila

Do your competitors have a large clientele, or they seem to be busy?

a. ___________________ b. ___________________ c. __________________
When are your competitors most busy?
HOURS DAYS MONTHS
a.____________________ ______________________ _____________________
b.____________________ ______________________ _____________________
c.____________________ ______________________ _____________________

Where do your competitors’ customers live?

a. Within one kilometer: Two to five kilometer:
b. Within one kilometer: Two to five kilometer:
c. Within one kilometer: Two to five kilometer:
EXERCISE B
MARKET PLAN
Pricing:
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How much will you charge?______________________________________
Why will you charge this price? __________________________________
How much do your competitors charge?__________________________
Why do your competitors charge that price?______________________
Advertising

Indicate choice of sales tools: REASON FOR CHOOSING THIS METHOD

Telephone _________________________________________________________
Personal Contact _________________________________________________________
Paid Advertising _________________________________________________________
Newspaper Ads
Radio and TV
Posters, signs and billboards
Direct mail brochures, flyers, letters, samples (choose one)
EXERCISE C
MARKET PLAN
Public Relations
What can you do to get the attention of the potential customers:
Newspapers? ________________________________________________
Magazines? ________________________________________________
TV Stations? ________________________________________________
Radio Stations? ________________________________________________
Promotions ________________________________________________

Which of the following will you use to get your product or service into the
hands of the customers? Why?
Games ________________________________________________

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Coupons ________________________________________________
Special Prices ________________________________________________
Double Offers ________________________________________________
Other (pls. specify) ________________________________________________

PRODUCTION AND TECHNICAL PLAN Week 3

Production planning is the planning and allocation of raw materials,

workers, and workstations to fulfill manufacturing orders on time. In a
make to order environment, manufacturing orders or work orders
themselves are created after receiving customer orders. A company that
follows make to stock style of manufacturing will create work orders on a
timely basis depending on demands. Production plans are usually set by
the production managers who supervise the shop floor. A good production
plan makes the best use of available resources to deliver orders on time.
To maximize productivity, every company needs a sound production
plan. However, effective planning is a complex process that covers a wide
variety of activities to ensure that materials, equipment and human
resources are available when and where they are needed. Production
planning is like a roadmap: It helps you know where you are going and
how long it will take you to get there.
Here are some advantages of an effective production plan and
scheduling.
Reduced labour costs by eliminating wasted time and improving
process flow.
Reduced inventory costs by decreasing the need for safety stocks and
excessive work-in-process inventories.
Optimized equipment usage and increased capacity.
Improved on-time deliveries of products and services.
The Production Paradigm

Transformation
Process
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ASSEMBLING
CANNING
CONSTRUCTING
Inputs CULTURING Outputs
 LAND SEWING BAGS
MACHINE MILLING T-SHIRTS
RAW MATERIALS PRINTING FURNITURE
BAKING CANNED GOODS
PASTRY

ACTIVITY V

Illustrate your own production paradigm based on your product

concept using the box below.

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REFERENCES:
Villanueva, et. al., Business Management III,
Adriana Publishing Co. Inc., pp. 74-76, Cubao, Quezon City
http//articles.bplans.com/
http//retail.about.com
Teneza et.al, Business Management IV,
Shekinah Publishing and Printing Press, pp. 116,
171-172; Las Pinas, City
"How To Write Mission, Vision, And Values Statements - 100
Examples To Help Guide You Through The Process — Bâton Global".
Batonglobal.Com, 2021, https://www.batonglobal.com/post/how-to-
write-mission-vision-and-values-statements-with-examples.