Republic of the Philippines

DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE I PANGASINAN
BOLINAO SCHOOL OF FISHERIES
Arnedo, Bolinao, Pangasinan
Email: bolinaobsof@gmail.com/bolinaobsof@yahoo.com
www.bolinaosof.com

ENTREPRENEURSHIP 9

Quarter 3
Week 1 and 2

Module 6
Developing a Business Plan

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ENTREPRENEURSHIP 9
HOW TO USE THIS MODULE

Welcome to the Module “Developing a Business Plan”. This module contains

instructional materials and activities for you to complete.
The unit of competency “Develop a Business Plan” contains the knowledge, skills
and attitudes required for the course Entrepreneurship.
You are required to go through a series of learning activities in order to
complete each of the learning outcomes of the module. Follow these activities on your
own and answer the Self-Check at the end of each learning activity.
If you have questions, don’t hesitate to ask your teacher for assistance. (Sonia
Agustin Cell No. 09569752324/09186220401)

Note: All content, activities, images and practice exercises in this module are
sourced from the CBLM Entrepreneurship 3.

WHAT IS THIS MODULE ABOUT?

This module covers the knowledge, skills and attitudes required in developing a
workable business plan.
WHAT WILL YOU LEARN?

At the end of this module, you should be able to:

a. organize the main parts of a business plan.

Good luck as you begin this module!

WHAT DO YOU ALREADY KNOW?

Pre-test:
Let us find out how much you already know.

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A. Read and understand the items being described below. Choose the
letter of the correct answer and write it in your quiz notebook.

a. Addendum d. Target Market

b. Market Trends e. Sustainability
c. Mission f. Vision

1. It refers to a group of persons who use and patronize the

products/services that specifically fits their needs/wants.
2. These are documents or information attached to clarify or support the
information in the original document.
3. It is a clear description of goals.
4. It is a description of what the proponent sees if the problem is solved.
5. It means support for business in environmental issues.
B. Multiple Choice. Read and understand the following statements then
select the letter of the correct answer and write it in your quiz
notebook.
1. It is the detailed description on how the business is implemented.
a. evaluation plan
b. management plan
c. operational plan
d. organizational plan
2. It is the process of setting goals for a particular business undertaking
done through a step-by-step process.
a. Business planning
b. Feasibility planning
c. Marketing plan
d. Production plan
3. It gives the information on financial concerns and stability of the plan.
a. Financial Plan
b. Marketing Plan
c. Organizational Plan
d. Production Plan
4. Business production and services are varied based on____________.
a. innovation
b. lifestyle of the people
c. needs and wants
d. science and technology

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5. This is the center of interest in a given garment.
a. balance
b. emphasis
c. harmony
d. proportion
6. It is part of a business plan which can be both within or beyond the
control of the entrepreneur.
a. mission
b. objectives
c. risk
d. vision
7. This plan is a course of action for obtaining and using the money that
is needed to implement the goals of the business organization.
a. Financial
b. Marketing
c. Organizational
d. Production

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LESSON 1 Week 1

ORGANIZE AND CONSTRUCT THE MAIN PARTS OF A BUSINESS PLAN

WHAT IS THIS LESSON ABOUT?

This lesson presents concepts on how to organize the main parts of a
business plan.
WHAT WILL YOU LEARN?
At the end of the lesson, you should be able to:
1. organize the main parts of a business plan;
2. use survey instruments to gather data;
3. analyze and interpret survey results; and
4. construct preliminary parts of a business plan based on the organized
main parts
LET US STUDY

Words to study
• Sustainability is the support for a business on
environmental issues.
• Addendum is a document or information attached or
added to clarify, modify or support the information
in the original document or written work.
• Target Market refers to a group of persons who use and
patronize the products/services that specifically fit
their needs/wants.
• Market Trends are used to provide strategic information
and leads that will aid and sustain business
development.
• Market size is the number of buyers and sellers in a
particular market.
• Business Risk is the probability inherent in a firm’s
operations and environment (such as competition
and adverse economic conditions) that may impair
its ability to provide returns on investments.

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ACTIVITY I: The Business Plan
Directions: Recall your previous lesson on the parts of a business plan.
Then fill in the parts of the business plan in the illustration below

Parts of a
Business
Plan

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MAIN PARTS
Section 4

Business Plan Proper

I. THE PROBLEM/NEED
This pertains to the description of the problem/need being
addressed to, as well as the reasons/rationale why the problem/need
must be addressed by the business and the descriptions on how the
business has solved the problem/need.

ACTIVITY II
Fill in the given template of the Problem/Need of the business plan
based on your gathered data.
THE PROBLEM/NEED
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Week 2
STATEMENT OF VISION, MISSION AND VALUES

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 Mission, vision and values statements serve as the foundation for an
organization’s strategic plan. They convey the purpose, direction and
underlying values of the organization. When developed and implemented in
a thoughtful and deliberate manner, these statements can serve as powerful
tools that provide organizations with meaningful guidance, especially under
times of rapid change. Consequently, taking the time to craft relevant
mission, vision and value statements should be carefully considered.

VISION
It is a description or statement of what the proponent sees if the
problem/need is solved.

The vision statement describes the future of the organization. It reveals

what the company aspires to be or hopes to achieve in the long-term. The
vision statement is inspirational and motivational but also provides
direction, mapping out where the organization is headed. In this regard, it
serves as a guide for choosing current and future courses of action.

An effective vision statement should be concise, unambiguous,

futuristic, realistic, aspirational and inspirational. It shouldn’t be generic
but rather focus on outcomes specific to the organization.

When writing a vision statement, consider these questions:

• Where are we going moving forward?

• What do we want to achieve in the future?
• What kind of future society do we envision?

Examples:

LinkedIn: To create economic opportunity for every member of the

global workforce.
GoDaddy: To radically shift the global economy toward independent
entrepreneurial ventures.
Wikimedia Foundation: Imagine a world in which every single human
being can freely share in the sum of all knowledge. That’s our
commitment.
Habitat for Humanity: A world where everyone has a decent place to
live.
SouthwestAirlines: To be the world’s most loved, most efficient, and
most profitable airline.
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MISSION
It is a clear description of goals and objectives that presents practical
steps to achieve the vision.

The mission statement defines an organization’s purpose or reason for

being. It guides the day-to-day operations of the organization, communicates
to external stakeholders the core solutions the organization provides in
society and motivates employees toward a common near-to-medium term
goal. In short, the mission statement paints a picture of who the company
is and what the company does.

A good mission statement should only focus on what is most important

to the organization. It should be brief, clear, informative, simple and direct.
It should avoid elaborate language, clichés, and generalizations and it
should emphasize outcomes and the people the organization is serving

When writing a mission statement, consider the following questions:

• What do we do today?
• Who do we serve?
• What are we trying to accomplish?
• What impact do we want to achieve?

Examples:

LinkedIn: To connect the world’s professionals to make them more

productive and successful.

Starbucks: To inspire and nurture the human spirit – one person, one
cup and one neighborhood at a time.

Twitter: To give everyone the power to create and share ideas and
information, instantly, without barriers.

TripAdvisor: To help people around the world plan and have the
perfect trip.

Tesla: To accelerate the world's transition to sustainable energy.

Sweetgreen: To inspire healthier communities by connecting people to

real food.
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VALUES
It is a clear statement of values critical to the culture, integrity and
activities of the business.

The values statement highlights an organization’s core principles and

philosophical ideals. It is used to both inform and guide the decisions and
behaviors of the people inside the organization and signal to external
stakeholders what’s important to the company. An organization’s core
values shape daily culture and establish standards of conduct against which
actions and decisions can be assessed.

A values statement should be memorable, actionable and timeless. The

format of the values statement depends on the organizations; some
organizations use one, two or three words to describe their core values while
others provide a short phrase.

When drafting a values statement, some questions to consider include:

• What do we stand for?

• What behaviors do we value over all else?
• How will we conduct our activities to achieve our mission and vision?
• How do we treat members of our own organization and community?

Examples:

Gusto:
Ownership mentality.
Don’t optimize for the short term.
We are all builders.
Go the extra mile.
Do what’s right.
Be transparent.
Etsy:
We commit to our craft.
We minimize waste.
We embrace differences.
We dig deeper.
We lead with optimism.

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ACTIVITY

Construct your own business mission, vision and values based on your
prepared product concept.

VISION
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
________________________________________________________________________

MISSION
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
________________________________________________________________________

VALUES
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_______________________________________________________________________

REFERENCES:
Villanueva, et. al., Business Management III,
Adriana Publishing Co. Inc., pp. 74-76, Cubao, Quezon City
http//articles.bplans.com/
http//retail.about.com
Teneza et.al, Business Management IV,
Shekinah Publishing and Printing Press, pp. 116,
171-172; Las Pinas, City
"How To Write Mission, Vision, And Values Statements - 100
Examples To Help Guide You Through The Process — Bâton Global".
Batonglobal.Com, 2021, https://www.batonglobal.com/post/how-to-
write-mission-vision-and-values-statements-with-examples.

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