What does an accountant need to fulfill to be eligible to practice public accounting in the

Philippines?
(a) Must be a natural-born Filipino citizen and resident;
(b) Must be a validly registered Certified Public Accountant having at least ten
(10) years of experience in any field of accounting practice.
(c) Must be of excellent moral character and have never been convicted of moral
turpitude; and
(d) He or she must not have a financial interest, either directly or indirectly, in any
school, college, university, or institution conferring an academic degree required for
admission to the practice of accountancy, or where review classes in preparation for the
licensure examination are offered or conducted, nor shall he or she be a member of the
faculty or administration thereof at the time of his or her appointment.
What are the requirements to maintain accreditation to practice public accounting?
All people who will be engaged in the practice of public accounting, whether as
individual practitioners, businesses, or partnerships, including their partners and staff
employees, must get a certificate of accreditation from the Board of Accountancy. The
certificate of accreditation will be awarded only once the registrant has demonstrated, in
line with the rules and regulations, that he or she has at least three years of relevant
experience in any of the fields of public practice, including taxation. Every three years,
the Certificate of Accreditation must be renewed.
Why are public accountants regulated as to promotions that they can do?
Advertising can lead to excessive competition between and among practitioners,
resulting in a drop in service quality. For example, a practitioner may charge a cheaper
rate to a customer than another practitioner, but the quality of his or her services may
suffer as a result of the lower fee. He or she might not do well in the test.
Advertising would encourage a more commercial approach inside the profession,
lowering client trust in CPAs and increasing the likelihood of CPAs failing to uphold their
ethical obligations. Practitioners may overstate themselves to clients in order to appear
more attractive, as well as compare themselves to other practitioners of the work they
have done, even if they are incompetent to carry out their responsibilities.
What are the allowable ways of advertising and promotion in the profession?
To get your accounting firm's name in front of potential clients, place an ad in the
local newspaper. A small accounting business could benefit from advertising in a
community newsletter. Wider companies should concentrate their efforts on a larger
arena, such as a local newspaper.
Make connections with other businesses. Attend local business networking
events in your company's location. These events provide you with the opportunity to
network with a variety of firms that may require accounting assistance. Potential clients
can put a face to your firm's name by networking. They may call you for accounting
assistance if they like what you say.
Create a fantastic website. Make it simple to use. Include details about your
accounting firm, such as the types of accounting services it provides and the types of
clientele it works with. Firm accomplishments and membership in professional
organizations should be included. Relate your employees' qualifications, including
professional certificates and unique training that may be useful to a potential customer.
Remember to provide your contact information and directions.
What are the acceptable means of determining professional fees and methods of billing
clients?
For certain sorts of non-assurance, contingent fees are commonly employed. A
professional accountant in public practice may obtain a referral fee or commission
related to a customer in specific circumstances. A fee may be received for
recommending a continuing client to another professional accountant in public practice
or other expert, for example, if the professional accountant in public practice does not
perform the precise service sought.
In relation with the sale of goods or services to a client, a professional accountant
in public practice may receive a commission from a third party (for example, a software
vendor). Accepting such a referral fee or commission puts objectivity, professional
competence, and due care in jeopardy.
Methods of Billing Clients
Hourly Billing
The hourly billing technique does exactly what it says: it charges the client an hourly fee
depending on the time it takes to finish the service or project. The client has limited
control over this strategy and bears the majority of the risk. It's almost as though the
accounting firm is pitted against the client.
Flat-Fee Billing
The accounting company estimates the number of hours a project will take to complete
and multiplies it by the hourly rate under flat-fee billing. The fee is fixed, and both parties
agree on the project cost up front. In this case, the company assumes the risk.
Retainer-Based Billing
It's possible that you're not used to retainer-based billing. Getting a deposit up advance
and invoicing against it is what traditional retainer-based billing entails. After you've
billed through the deposit, you'll ask the client for another retainer. I'm referring to the
billing technique employed by digital agencies, which is retainer-based charging.
Value-Based Billing
The value-based billing approach differs from all other billing methods in that it does not
need the use of hours. It is founded on the concept of value. Specifically, regardless of
the number of hours the job takes, the total value you deliver to the customer.
 References
Business mirror. (2016) Notes on accreditation of CPAs
https://businessmirror.com.ph/2016/06/19/notes-on-accreditation-of-cpas/
Curated content. (2019. Nov 7). 4 Ways to Bill Clients
https://accountingweekly.com/4-ways-to-bill-clients/
Otis, M. How to Advertise an Accounting Firm
https://smallbusiness.chron.com/accounting-firm-promotion-strategy-21230.html
PICPA. SEC. 6. Qualifications of Members of the Professional Regulatory Board
http://www.picpa.com.ph/attachment/6920169527387.pdf
PICPA. Sec 240 Fees and Other Types of Remuneration
http://picpa.com.ph/attachment/21720171215650.pdf
Scribd. Rules and Regulations on advertising for the Philippines accountancy
profession
https://www.scribd.com/document/169293800/Advertising-for-CPA-
practitioners#:~:text=RULES%20AND%20REGULATIONS%20ON
%20ADVERTISING,unethical%20in%20the%20Accountancy%20Profession