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    Niche Discovery Worksheet - PhenoWraps

    Uploaded by

    Duane Ezekiel Herrera
    This document outlines a business plan for a chicken wrap company that aims to market healthy, low-calorie chicken wrap options to communities in Pasig, Kapitolyo, Antipolo, and Mandaluyong. The target markets are high school students, working professionals, athletes, and anime/fitness enthusiasts between ages 16-40. The company will focus on health and wellness through using chicken breast and air-frying or zero-calorie oil methods. Operations will prioritize taste, budget-friendliness, service, and corporate social responsibility.

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    Niche Discovery Worksheet - PhenoWraps

    Uploaded by

    Duane Ezekiel Herrera
    73 views4 pages
    This document outlines a business plan for a chicken wrap company that aims to market healthy, low-calorie chicken wrap options to communities in Pasig, Kapitolyo, Antipolo, and Mandaluyong. The target markets are high school students, working professionals, athletes, and anime/fitness enthusiasts between ages 16-40. The company will focus on health and wellness through using chicken breast and air-frying or zero-calorie oil methods. Operations will prioritize taste, budget-friendliness, service, and corporate social responsibility.

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    Original Title

    Niche-Discovery-Worksheet_PhenoWraps

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    This document outlines a business plan for a chicken wrap company that aims to market healthy, low-calorie chicken wrap options to communities in Pasig, Kapitolyo, Antipolo, and Mandaluyong. The target markets are high school students, working professionals, athletes, and anime/fitness enthusiasts between ages 16-40. The company will focus on health and wellness through using chicken breast and air-frying or zero-calorie oil methods. Operations will prioritize taste, budget-friendliness, service, and corporate social responsibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    73 views4 pages

    Niche Discovery Worksheet - PhenoWraps

    Uploaded by

    Duane Ezekiel Herrera
    This document outlines a business plan for a chicken wrap company that aims to market healthy, low-calorie chicken wrap options to communities in Pasig, Kapitolyo, Antipolo, and Mandaluyong. The target markets are high school students, working professionals, athletes, and anime/fitness enthusiasts between ages 16-40. The company will focus on health and wellness through using chicken breast and air-frying or zero-calorie oil methods. Operations will prioritize taste, budget-friendliness, service, and corporate social responsibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    Food and retail industry Flavors:

    Original Phenomenal
    Spicy Korean
    Sweet Teriyaki
    Hickory BBQ
    Honey Mustard
    Honey Garlic

    Air-fried Chicken Wraps


    Zero-Calorie Oil Chicken Wraps

    Operations
    Brand Reputation Marketing/Selling
    Customer Loyalty
    Product/Service Quality

    Finance Communication Skills


    Marketing Digital Graphics Designing
    Social Media Engagement
    Production By Target Market: Lourdesians/ Lourdesian
    Families
    Delivery Method: Delivery Services
    Location: Pasig, Kapitolyo, Antipolo,
    Mandaluyong

    16-40 Around the areas of Kapitolyo, Mandaluyong, Antipolo

    High School Students, Working force Married, Single, in a relationship

    Sports Enthusiast Keeping a healthy body


    Athletes Monitoring diet
    Body Builders/ Fitness Enthusiast Determination/Perseverance/Discipline
    Anime Lovers/Fans

    instagram Lazada
    Facebook Shopee
    Netflix Grab Food
    Anime Sites (Crunchyroll, Funimation, Foodpanda
    Animixplay, GogoAnime, etc.) Intragram Shops
    Tiktok Facebook Marketplace
    Twitter Habits:
    Youtube Impulsive
    Opportunity-Seekers
    Big Spenders
    Curious
    Most of the time, trying to be healthy (cutting Finger Foods
    down on high on calorie foods) Snacks
    To solve their hunger/cravings Healthy
    Fed-up food enthusiast that want to try new Diet Food
    products Chicken
    Wraps

    Green-Marketing
    Those that are in the wraps type of food Establish a customer-base/loyalty
    business Commercials/advertisements
    Chicken Karaage/ Chicken Finger-foods
    Food Businesses that offer Healthy products

    Prioritizing health and wellness


    Corporate Social Responsibility

    Tasty
    Budget Friendly
    Good Service

    Health and wellness Health and Wellnes through the use of


    Quality Service chicken breasts (High in Protein, low on
    Support Local Chicken Farmers calories), Air-fried (No oil at all), Zero-calorie
    oil which creates a healthy, but tasty wrap
    Operations
    Service Lourdesians Location
    Marketing Anime Fans Unique
    Health and Wellness Food Enthusiasts Technological Knowledge
    Digital Knowledge Fitness Enthusiasts Knowledge in the field of
    Business (Business
    Students)
    Passion

    We are a business focused on providing healthy food products, specifically in the form of Chicken
    Wraps. We aim to market our product to the Lourdesian Community as well as to the Anime
    community, by providing wraps that are air-fried or with the use of zero-calorie oil to lessen the
    amount of calorie intake at the same time, make the customer satisfied.

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