BRAND EMPIRICAL ANALYSIS OF AMUL

STAMINA AND PERCEPTION ABOUT ITS

HEALTH BENEFITS

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS

FOR
post graduate diploma in management(PGDM )

SUBMITTED BY
SANKET PAGAR
PM-20-13, 2021 – 2022

IES’s MANAGEMENT COLLEGE AND RESEARCH CENTRE

BANDRA (W), MUMBAI
 IES’s Management College and Research Centre
Bandra (W), Mumbai

Declaration

I hereby declare that this report, submitted in partial fulfillment of the requirement for the
award of (Choose your course), to IES’s Management College and Research Centre is my
original work and not used anywhere for award of any degree or diploma or fellowship or
for similar titles or prizes.

I further certify that without any objection or condition, subject to the permission of the
company where I did my summer project, I grant the rights to IES’s Management College
and Research Centre to publish any part of the project, if they deem fit in journals/
Magazines and newspapers etc without my permission.

Place: Mumbai _______________________

Date: dd/mm/yyyy Signature
Sanket Pagar
(PGDM) PG-XX-XXX

i
Gujarat Co-operative Milk Marketing Federation Limited
UNIT NO.12, NDDB COMPLEX, WESTERN EXPRESS HIGH WAY, GOREGAON EAST, MUMBAI 400 063.

TEL: 022 - 26860279, +91 22 26864030. Email: westumbai@amul.coop

GCMMF/WM10 31stth July 2021

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Sanket Pagar a student of IES Management College and
Research Centre (IES MCRC), Mumbai has successfully completed his Summer
Internship Project titled “Brand empirical analysis of amul stamina and perception about
its health benefits” in our organization from the 1st May 2021 to 31st June 2021.

We acknowledge the successful completion of the project and found him to have a keen
understanding of the project, dedication to his work, and good analytical and
presentation skills.

We wish him all the best for his future endeavors.

Shinjinee Upadhyay

Branch Manager

HEAD OFFICE: AMUL DAIRY ROAD, P.B. NO. 10, ANAND 388 001. INDIA

ii
 Certificate from the Faculty Guide

This is to certify that the dissertation submitted in partial fulfilment for the award of
(Choose your course) of IES’s Management College and Research Centre is a result of
the bonafide project work carried out by Mr. / Ms. Sanket Pagar under my
supervision and guidance. No part of this report has been submitted for award of any
other degree, diploma, fellowship or other similar titles or prizes. The work has also
not been published in any journals/ Magazines.

Date: dd/mm/yyyy
Place: Mumbai

Signature of the Faculty Guide: ______________________

Name of the Faculty Guide: Prof. Jyotsna Munshi

IES’s Management College and Research Centre

iii
 Acknowledgements

I will be forever grateful to the people who by their rich and varied contribution have
helped me in understanding the various concepts which created the basis of my project.

I extend my sincere gratitude to my Industry Guide Mr. Sumit Mhatre, Territory sales In-
charge (Sales), GCMMF Ltd. (AMUL). I thank Amul India Ltd. for giving me the
opportunity to gain industry knowledge and experience by working for them for the
summer training period.

I would like to extend my profound gratitude to my Faculty Guide Prof. Jyotsna Munshi
for being completely supportive with me during the training period. This project would not
have been possible without her optimistic approach and continuous motivation. I
acknowledge with thanks the inspiration and timely guidance, which I received from IES
MCRC. I am very thankful to my mentor, Prof. Jyotsna Munshi, in helping me make the
project more practical and industry oriented through her guidance.

I am obliged to all the teaching and non-teaching staff of IES MCRC, which have directly
or indirectly co-operated with me and helped me accomplish this project successfully. Last
but not the least, I would like to thank my family and friends for their constant support.

iv
 TABLE OF CONTENTS
Executive Summary_______________________________________________________1
1. Chapter 1____________________________________________________________3
1.1. Introduction to the Industry________________________________________3
1.2. Introduction to the Company______________________________________10
1.3. Introduction to the Project________________________________________23
2. Chapter 2___________________________________________________________26
2.1. Literature Review________________________________________________26
3. Chapter 3___________________________________________________________28
3.1. Research Methodology____________________________________________28
3.2. Scope and Limitations____________________________________________31
4. Chapter 4___________________________________________________________32
4.1. Data Analysis & Findings_________________________________________32
5. Chapter 5___________________________________________________________42
5.1. Conclusions_____________________________________________________42
5.2. Recommendations_______________________________________________43
6. References__________________________________________________________44
7. Annexures__________________________________________________________45

List of tables:
Table 1: .............................................................................................................................17

List of figures:
Figure 1:.............................................................................................................................29
Figure 2: ............................................................................................................................29
Figure 3:.............................................................................................................................30
Figure 4: ............................................................................................................................30
Figure 5: ............................................................................................................................32
Figure 6: ............................................................................................................................33
Figure 7: ............................................................................................................................33
Figure 8: ............................................................................................................................34
Figure 9:.............................................................................................................................34
Figure 10: ..........................................................................................................................35
Figure 11: ..........................................................................................................................35
Figure 12: ..........................................................................................................................36
Figure 13: ..........................................................................................................................36
Figure 14: ..........................................................................................................................37
Figure 15: ..........................................................................................................................38

v
Figure 16: ..........................................................................................................................38
Figure 17: ..........................................................................................................................39
Figure 18:...........................................................................................................................39
Figure 19:...........................................................................................................................40
Figure 20: ..........................................................................................................................40
Figure 21:...........................................................................................................................41
Figure 22:...........................................................................................................................41

vi
 Executive Summary

The project assigned to me is “Brand empirical analysis of amul stamina and

perception about its health benefits” for which I am required to analyse the entire
objective on Amul stamina in Amul, west Mumbai.

Amul is an Indian Dairy Cooperative, primarily based at Anand in the state of

Gujarat, India. The GCMMF is that the largest food product selling organization in
India. It is the apex organization of the dairy cooperatives of Gujarat. It is the
exclusive selling organization for the product under the name of Amul. The retailer
was my target account wherever I had to inform them concerning our product,
making them aware of the new launch within the beverages segment. Based on a
survey, it was clear that our product was been appreciated as a far better product than
others were in terms of quality and style.

In the initial stage of the study deeply understanding the selling strategies that is
followed by Amul company sales wherever noticed that people out there are very
self-motivated and aggressive as so much, because the product is concerned since
they are dealing with the legacy of a renowned brand, therefore, they are strict with
the core values of the organization. Their marketing strategies include health since
Amul known for its healthy food and beverages.

In the second stage, the research did on the new product of Amul which Amul
Stamina energy drinks. Amul is dealing in a new segment. Amul Stamina is an
energy drink that comes with a non-caffeinated element. My task was to do
understanding the product that how many consumers are liking this new product and
what is their feedback for the product, will it be successful in the market or not.

In the third stage, collected data based on the questionnaire for doctors and tried to
communicate with almost all of the doctors and understanding the health benefit of
energy drinks.

Retailers had complaints regarding the margin scheme, replacement of the product
and many alternatives it noticed. One way to increase the sales of Beverages, making

1
it aware in the market, gives retailers more margin in comparison to competitors and
advertise it as much as possible.

A survey conducted also gave an idea about customers increasing preference for the
ready Energy drinks. It shows a huge market for Amul in this energy drink segment.

2
 1. Chapter 1
1.1.Introduction to the Beverages Industry
Drinks or Beverages area unit liquids supposed for Human Consumption.
Additionally, to basic wants, beverages kind a district of the culture of Human
Society. However, all beverages, together with juice, soft drinks, and effervescent
drinks, have some type of water in them. Beverages divided into two major parts:

 Non-alcoholic beverages

These drinks do not have any percentage of alcohol content, and hence they are safe
for every person, irrespective of their age.

 Alcoholic beverages

Here, these drinks are alcohol content of the drinks is high, which can make one
tipsy after a few glasses.

Leading Beverage Companies in India

The beverage business in Asian countries occupies USD 230 million markets within
the USD sixty-five billion food process business in India. Coca-Cola, Pepsi, Amul,
and Nestle are the leading nutrient brands that are ruling the Indian nutrient market
for the past few decades. Among all the beverages, tea and low ar factory-made
similarly as exported heavily within the international markets succumbing to the
individual demands around the world.

Account of Beverage Companies in India

Fruit juices, pulp, and concentrates, and sauces or ketchup do all right within the
drink market in Asian countries for the past few years. Varied milk products, health
beverages, beer, and country liquors have additionally been contributing mostly to
the rising demand for beverages in the Asian country. The leading drink corporations
in Asian countries also are exportation numerous products particularly tea and
occasionally to the international markets each year. Tea and occasional have
registered a wonderful growth within the Indian drink market as these square
measure the foremost most popular drinks purchased overly round the world. Among
all the leading drink corporations in an Asian country, dope has accounted for a

3
thriving growth since its beginning. It occupies around 60% of the effervescent drink
sector within the Indian drink trade. Another predominant complete in beverages is
Nestle Asian country-restricted that occupies 61.85 % of the full Nestle S.A.
Switzerland. The Nestle product square measure massively exported to Russia
except marketing within the domestic market. Fast growth Amul’s long UHT milk
has shown worth growth of 53% and sales of Amul cream additionally inflated by 57
% in worth terms. Amul’s innovative milk beverages vary showed quantum worth
growth of 27 percent.

Fig. Market size of global beverage industry

The Beverage Market Contributes to the Indian Economy

India is one of the most important producers and consumers of beverages, be it

liquor drinks or non-alcoholic drinks. It quite expected that this particular industry
would have a big impact on the country’s overall economy. As per a quick report, it
has estimated that the gross value of the food and beverage industry in India is
almost about 400 billion dollars. Recently, the news that released on Indian Industry
said that it is highly expected that India will become the fifth largest beverage
consumer market by 2025.

Strengths of Beverage Industry

 Hotels and restaurants providing specific foods and drinks typically have
chains and networks of hotels across the country.
 Costing (Cheap prices make products affordable to customers)
 Relations with Suppliers

4
  Market Expansion
 Influence of Social Media (They can reach a much bigger audience, and
attract many new customers)
 Return on Investment Period

A weak area of the beverage industry

 Less Research & Development

 Inventory price (Narrow margin between the availability of a raw product,
cooking, and consumption)
 Crowded public location to draw in new customers. Rents are sometimes
terribly high at such places. Even a good portion of your business profit goes
to the payment of rents.
 Less Profit (profit margin is very low in the beginning)
 Limited Cash Flow

Future Prospects for the beverages industry

 Online Store & Delivery

 Higher Population (It is because a higher population means more people to
feed, more people means more sales)
 Tourism
 Training the Employees

Threats for beverages industry

 Competition (customers have choices to order one product. Many brands

offering the same product)
 Fewer suppliers
 Customers’ Changing Tastes (customers want not only beverages but a
unique and different taste)

5
 Top Energy Drinks in India

RED BULL

Originated in Austria, Red Bull is one of the most well liked energy drinks markets
in India. This unbelievably powerful energy drink provides instant energy and
provides a transparent and targeted mind. You become physically work, dynamic,
and performance-oriented. Ingredients like Water, Caffeine, Sucrose, Glucose,
Vitamins, etc. Keep you physically and mentally active even within the most
exhausting day.

Dabur Glucose-D

Dabur Glucose-D is one of the oldest and best instant energy drinks on the market
within the Indian market. It effectively fights against fatigue and lethargy and
strengthens the bones. It boosts immunity and replenishes very important nutrients
needed by the body. Ingredients like dextrose, monohydrate, calcium, and D vitamin
facilitate it made in needed nutrients that facilitate within the building of bones and
muscles and rejuvenate your body when an extended exhausting day.

6
Power Horse

Launched in 1994, Power Horse is another prime leading energy whole in India. It
has imported from Austria and marketed in additional than 50 countries across the
globe. A strong energy drink comes in handy once your area unit is all done in and
needs an additional pack of energy to move on. It is active energy boosters like
vitamins B2, B6, B12. It tastes nice thereby giving instant energy and boosting
rejuvenation. You gain back your lost mental and physical stamina.

Monster Energy Drink

Monster Energy Drink a product of the UK, Monster Energy Drink is most famous
among the youth in India. The main source of energy includes caffeine, glucose, and
guarana, which comes in low-carb version and contains B-vitamins. It uses a
European re-sealable formula, which makes the drink edible for long hours. It is a
carbonated drink with taurine; L-carnitine, caffeine, ginseng, and vitamin B content
to keep you on the move without letting you feel tired. Moreover, the smooth flavour
provides the perfect appetite for your taste buds.

7
Burn Energy Drink

Burn Energy Drink Burn is another best instant energy drink found in the market in
India. It increases your endurance and concentration power, at the same time
improves reaction speed, and stimulates metabolism in the body. This high-quality
energy drink is quite cheap and is easily available in stores both online and offline.
Active ingredients include natural substances and metabolic Transmitters like amino
acid taurine, glucuronolactone, caffeine, vitamins, and carbohydrates that work
effectively on your tired muscles.

Tzinga Energy Drink

Tzinga is one of the best natural health energy drinks in India. It’s made by real fruit
juice and contains no caffeine. Other common energy boosters include sugar, lemon
and mint juice concentrate, vitamins, and guarana extract. It is an internationally
popular energy drink known for its natural and familiar taste to Indians. This high-
quality energy drink is quite affordable and is easily available in stores both online
and offline.

8
KS Energy Drink

KS Energy Drink is one of the best healthy energy drinks available in India. It keeps
your energy levels on the go all day long. Ingredients in this power drink include
multiple vitamins, caffeine, and Touraine that happens to be the secret behind your
power-packed day. It develops body resistance and helps you maintain a healthy
lifestyle. It tastes great, gives instant energy, boosts rejuvenation, and effectively
increases physical stamina.

Gatorade Sports Drink

Gatorade Sports Drink is the ultimate energy drink for players. When you play, your
muscles constantly burn energy-demanding more and more influx. Carbs break down
quicker than fats and hence there has to be an adequate supplement. Gatorade Sports
Drink gives instant energy and rejuvenation and develops body resistance. It is the
fastest energy source for the body.

9
 1.2.Introduction to the Company profile
Amul is an associate Indian farm cooperative, primarily based at Anand within the
state of Gujarat, India. The word Amul springs from the Sanskrit word Amulya that
means rare, valuable. The co-operative was at first named as Anand Milk Federation
Union restricted therefore the name Amul fashioned in 1946 it's a whole managed by
a cooperative body, the Gujarat Co-operative Milk selling Federation Ltd.
(GCMMF), that nowadays is together owned by three.6 million milk producers in
Gujarat. Amul spurred India's White Revolution, which created the country the
world's largest producer of milk and milk product. Within the method, Amul became
the biggest food whole in the Asian nation and has ventured into markets overseas.
Dr. Verghese Kurien, founder-chairman of the (GCMMF) for over thirty years
(1973–2006), is attributable to the success of Amul. Over the years, brands created
by cooperatives became synonymous with quality and worth. Brands like Amul
(GCMMF), Vijaya (AP), Verka (Punjab), and Saras (Rajasthan) are among those
who have earned client confidence.

10
 MAIN BUSINESS

Amul is especially into the business of promoting, transporting and distributing the
milk and milk product factory-made by its house owners. Besides making urban
employment in farm plants, marketing, transporting, and distribution, it has helped to
supply farmers with a property rural employment program. Amul has forever tried to
be a step before the market. It has forever been a model to that different cooperatives
have researched as Associate in Nursing example and inspiration additionally
together from that several have benefited. Amul was one of the primary major
organizations in the Asian nation to own an internet site. Amul distributors
additionally as a cyber-store for shoppers, one in all the primary samples of e-
commerce activity in the Asian nation.

VISION

 Amul vision is to provide more and more satisfaction to the farmers,

employees and distributers.

MISSION

 GCMMF endeavours to satisfy the taste and nutritional requirements of the

customer of the world through excellence in marketing by the committed
team.
 Through cooperative networking, they are committed to offering a quality
product that provides the best value for money. For our People- An
environment where individuals can constantly learn, grow and prosper. For
our Business partners- Amul should be the first choice for their products.

VALUES

 Customer Orientation.
 Commitment to producers.
 Excellence.
 Give customers a good, fair deal. Great customer relationships take time. Do
not try to maximize short-term profits at the expense of building those
enduring relationships.
 Always look for ways to make it easier to do business with us.

11
 Communicate daily with your customers. If they are talking to you, they
cannot be talking to a competitor.
 Operations should be fast and simple.

AWARDS

 GCMMF received Bronze Trophy at the Indian Marketing Awards – 2014

 GCMMF – Finalist in World Beverage Innovation Awards - 2014
 GCMMF received APEDA Awards for 16 years continuously
 Amul wins World Dairy Innovation Awards - 2014
 Amul receives Srishti Good Green Governance award for the year 2013
 GCMMF Receives Prestigious CNN-IBN Innovating for a Better Tomorrow
Award
 Amul wins AIMA High-Performance Brand Award-2013 for brand Amul
 Shri R S Sodhi, MD-GCMMF, receives prestigious QIMPRO GOLD
STANDARD Quality Award 2013
 GCMMF wins the SAP Award for Customer Excellence 2013 under the
category of "Best Run Award in Finance"
 ET-Corporate Citizen Award of the Year 2010-11 to GCMMF
 Amul receives Green Globe Foundation Award
 Dr. V. Kurien was honoured with Life Time Achievement Award
 GCMMF receives Srishti's G-Cube Award - 2010
 Amul Bags International Dairy Federation Award
 Amul Bags Srishti G-cube Award for Good Green Governance - 2009
 Amul Pro-Biotic Ice-cream Gets No. 1 Award at World Dairy Summit
 Ramkrishna Bajaj National Quality Award - 2003
 Qimpro Gold Standard Award - 2003
 Amul- The Taste of India (GCMMF) Receives International CIO 100 Award
for Resourcefulness
 Rajiv Gandhi National Quality Award – 1999

12
 PEOPLE POWER: AMUL’S SECRET OF SUCCESS

The system succeeded chiefly as a result of it provides Associate in Nursing assured

market at remunerative costs for producers' milk besides acting as a channel to
promote the assembly improvement package. What is additional, it does not disturb
the agro-system of the farmers. It additionally permits the patron Associate in
nursing access to top-quality milk and milk product. Contrary to the standard system,
once the profit of the business was at bay by the intermediaries, the system ensured
that the profit goes to the participants for his or her socio-economic upliftment and
customary smartness.

PLANTS

The first plant is at Anand, which engaged in the producing of milk, butter, ghee,
powdered milk, seasoned milk, lassi, and milk.

The second plant is at Mogar, which engaged in producing chocolate, nutramul, and
Amul fatless.

13
The third plant is at Kapadvanj, Kheda, Gujarat, which may be a plant of Bos taurus
feed.

Other plants are:

List of cattle feed manufacturing plants

• Uttam Dan manufacturing plant, Sarkhej, Ahmedabad

• Cattle feed plant, Palanpur, Banaskantha

• Cattle feed manufacturing plant, Kanjari, Kheda

• Cattle feed plant, Khadiya, Panchmahal

• Cheese manufacturing plant, Khatraj, Gujarat

History

Amul the co-operative registered on one December 1946 as a response to the

exploitation of marginal milk producers by traders or agents of the sole existing
dairy farm, the Polson dairy farm, within the tiny town distances to deliver milk,
which regularly went bitter in summer, to Polson. The costs of milk were
indiscriminately determined. Moreover, the govt had given monopoly rights to
Polson to gather milk from Mikka and provide it to urban center town.

Angered by the unfair trade practices, the farmers of Kaira approached Sardar
Vallabh Bhai Patel beneath the leadership of native farmer leader Tribhuvandas K
Patel. He suggested they create a cooperative and provide milk on to the urban center
Milk theme rather than Polson (whom did a similar however gave them low prices).
In 1946, the milk farmers of the world went on a strike that junction rectifier to the
putting in of the cooperative to gather and method milk. Milk assortment
suburbanized, as most producers were marginal farmers United Nations agency may

14
deliver, at most, 1–2 liters of milk per day. Cooperatives were fashioned for every
village, too.

The cooperative developed and managed by Dr. Verghese Kurien with H.M. Dalaya
Dalaya's. Innovation of creating milk powder from buffalo milk and a bit later, with
Kurien's facilitate, creating it on an ad scale, junction rectifier to the primary
fashionable dairy farm of the cooperative at Anand, which might vie against
established players within the market. Kurien's relative-in-law K.M. Duke of
Edinburgh supersensitized Kurien to the requirements of getting to the finer points of
selling, together with the creation and popularization of a complete. This junction
rectifier to the hunt for a beautiful brand. In a very group action session, a chemist
United Nations agency worked within the dairy farm laboratory prompt Amul, that
came from the Indo-Aryan word "Amulya", which implies priceless and denoted and
symbolized the pride of swadeshi production.

The trio's (T. K. Patel, Kurien, and Dalaya's) success at the cooperative's dairy farm
presently unfolds to Anand's neighbourhood in Gujarat. Within a brief span, five
unions in different districts – Mehsana, Banaskantha, Baroda, Sabarkantha, and Surat
originated. To mix forces, expand the market whereas saving on advertising, and
avoid competitory against one another, the GCMMF, AN apex promoting body of
those district cooperatives, originated in 1973. The Kaira Union, which had the
brand Amul with it since 1955, transferred it to GCMMF.

In 1999, it awarded the "Best of all" Rajiv Gandhi National Quality Award. Adding
to the success, Dr. Madan Mohan Kashyap (faculty Agricultural and Engineering
Department, geographical region Agricultural University Ludhiana), Dr. Bondurant
(visiting faculty), and Dr. Feryll (a former student of Dr. Verghese Kurien), visited
the Amul manufactory in Gujarat as a hunt team headed by Dr. Bheemsen &
Shivdayal Pathak (ex-director of the Sardar Patel Renewable Energy Analysis
Institute) within 1960. A milk pasteurization system at the analysis Centre of the
geographical region Agricultural University (PAU) Ludhiana was then fashioned
underneath the steering of Kashyap.

15
 About GCMMF

The GCMMF is that the largest food product marketing organization in India. It is
the apex organization of the dairy farm cooperatives of Gujarat. It is the exclusive
marketing organization for the product below the brand of Amul and Sagar. Over the
last five and a half decades, farm cooperatives in Gujarat have created an economic
network that links over 4.1 million village milk products with scores of customers in
India. The daily milk acquisition of GCMMF is around 24 million liters per day. It
collects milk from concerning 16914 village milk cooperative societies, 17 member
unions and 24 districts covering regarding 3.37 million milk producer members.
Over 70th of the members are small or marginal farmers and landless labourers as
well as a sizeable population of little people and other people happy to the social
group castes. The entire milk collected in the year 2019-20 is five.42 billion liters.
Milk collection daily average (2019-20) 14.85 million liters, cattle feed producing
capability is 6340 Mts. Per day and sales turnover (2019-20) is Rs. 20733 Crores
(US $ 3.4 Billion) State Cooperative Milk Federation (Federation) the main
functions of the federation area unit are as follows. Promoting milk and milk
products processed/manufactured by Milk Unions. Establish a distribution network
for promoting milk and milk product. Composition transportation of milk and milk
products from the Milk Unions to the market. Making and maintaining a complete
promotion of milk & milk products. Providing support services to the Milk Unions
and members like technical inputs, management support, and consolatory services.
Pooling surplus milk from the Milk Unions and provision it to deficit Milk Unions.
Establish feeder-balancing farm plants to process the excess milk of the Milk
Unions. Transcription for common purchase of raw materials utilized in
manufacture/packaging of milk product. Select the costs of milk and milk products
to pay to milk Unions. Select the product to manufactured at Milk Unions and
capability needed for an equivalent.

16
Year of Establishment 1973
Members 18 District Cooperative Milk Producers'
Unions
No. of Producer Members 4.2 Million
No. of Village Societies 18,554
Total Milk handling capacity per day 38 million liters per day
Milk Collection (Total - 2019-20) 8.4 billion liters
Milk collection (Daily Average 2019- 23.4 million liters
20)
Cattle feed manufacturing Capacity 9800 Mts. per day
Sales Turnover -(2019-20) Rs. 302050 Crores (US $ 5.3 Billion)
Table no.1

AMUL PRODUCTS

Amul offers vast varieties of products, which are as follows: BREADSPREADS

 Amul Butter
 Amul Lite Low Fat Bread spread
 Amul Cooking Butter

CHEESE RANGE

 Amul Pasteurized Processed Cheddar Cheese

 Amul Processed Cheese Spread
 Amul Pizza (Mozarella) Cheese
 Amul Shredded Pizza Cheese
 Amul Emmental Cheese
 Amul Gouda Cheese
 Amul Malai Paneer (cottage cheese) Frozen and Tinned Utterly Delicious
Pizza

MITHAEE RANGE (ETHNIC SWEETS)

 Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom)

 Amul Amrakhand

17
  Amul Mithaee Gulabjamuns
 Amul Mithaee Gulabjamun Mix
 Amul Mithaee Kulfi Mix

UHT MILK RANGE

 Amul Taaza 3% fat Milk

 Amul Gold 4.5% fat Milk
 Amul Slim-n-Trim 0% fat milk
 Amul Taaza Double Toned Milk

PURE GHEE

 Amul Pure Ghee

 Sagar Pure Ghee
 Amul Cow Ghee

FRESH MILK

 Amul Taaza Toned Milk 3% fat

 Amul Gold Full Cream Milk 6% fat
 Amul Smart Double Toned Milk 1.5% fat

CURD PRODUCTS

 Amul Masti Dahi (fresh curd)

 Amul Butter Milk
 Amul Lassi

BEVERAGE PRODUCT

 Amul Flavoured Milk

 Amul Lassi.
 Amul Masti Buttermilk
 Pouch Butter Milk
 Amul Memory Milk
 Double Chocolate Milkshake.
 Immunity Shot Range.

18
 Amul Dark Chocolate.
 Amul Banana Milkshake
 Amul Tru
 Amul Kool Café
 Irish Drink Mocktail
 Pina Colada Mocktail
 Amul Stamina Sports Drinks
 Amul Pro

19
 ENERGY DRINKS

AMUL STAMINA

Amul stamina is perfect for Athletes, Gymmers, youth, and others who need to
rehydrate. Filled with nutrients Amul stamina comes in yummy orange or Lemon
Flavour that will win the hearts of kids and adults alike. Amul stamina is a delicious
beverage that contains all the essential nutrients of Milk solids, dextrose, citric acid,
sugar, etc. It comes in an assortment of flavours. To be stored in a cool place.

Now it is also available in Can.

PRODUCT FEATURES

Amu stamina is rehydrating sports drinks.

Drinking rehydrates the body and helps in muscle building in the long term

AMUL KOOL KESAR

Appetizing and delicious Amul Kool Kesar is perfect for all ages. Filled with
nutrients Amul Kool Kesar comes in yummy saffron or Kesar Flavour that will win
the hearts of kids and adults alike. Amul Kool is a delicious beverage that contains
all the essential nutrients of milk like calcium, Vitamin D, Proteins, etc. It comes in
an assortment of flavours. To be stored in a cool place.

Now it is also available in Can.

20
PRODUCT FEATURES

 Amul Kool Kesar is refreshing milk with the taste of saffron (Kesar)
 An easy-to-use delicious drink refreshes you immediately with the goodness
of milk.
 Available in easy-to-use Tetra packs, Glass Bottles, Pet Bottles & Cans.

AMUL PRO DRINKS

Amul pro drinks is 100% pure natural ingredients and with a richness of milk. It
contains Calcium, protein, carbohydrates, vitamins, added sugar, etc. This Pro Drink
is more beneficial and nutritious than ordinary dairy milk because it contains much
more nutrients. It is a perfect alternative to cow’s milk and has a surprisingly rich
and creamy taste.

PRODUCT FEATURES

Amul pro drinks are delicious chocolate-based nutritious drinks.

21
 The Amul brand

GCMMF (Amul) has the biggest dispersion network for any FMCG organization. It
has almost 50 deals workplaces spread everywhere in the country, more than 5000
discount sellers, and more than 700000 retailers. Amul turned into the world's
biggest veggie lover cheddar and the biggest pouched-milk brand. Amul is likewise
the biggest exporter of dairy items in the country. Amul is accessible today in more
than 40 nations of the world. Amul is sending out a wide assortment of items that
incorporate entire and skimmed milk powder curds (Paneer), UHT milk, explained
spread (Ghee), and native desserts. The significant business sectors are USA, West
Indies, and nations in Africa, the Gulf Region, and SAARC neighbors, Singapore,
The Philippines, Thailand, Japan and China, and others like Mauritius, Australia,
Hong Kong, and a couple of South African nations. Its bid to enter the Japanese
market in 1994 did not succeed; however, it intends to wander once more. In
September 2007, Amul was the main Indian brand as indicated by a study by
Synovate to discover Asia's best 1000 Brands. In 2013, Amul is Most Trusted Brand
in the Food and Beverages area in The Brand Trust Report, distributed by Trust
Research Advisory, whereas in the 2018 release of The Brand Trust Report, Amul
positioned seventh in the rundown of India's Most Trusted Food and Beverages
brands.

22
 1.3.Introduction to the Project
On the first day of TSI, the product detail of Amul Beverages and given a location in
west the Industry guide gave Mumbai. He has provided the speed list of the product
and explains distributor and retailer margin and about the offers and new launch of
some products in the same segment and offers given by Amul to the retailers. In the
whole term of my internship program besides concentrating on the study of other
channels to market Amul beverages. Learning the thinking and deciding process,
which a retailer does, and to influence him to trust the performance of the product.

• The primary thing which acts as a bridge between the product and therefore the
retailers are that the margin provided by the corporate. As there are other local
brands of beverages available within the market with more margins to supply than
offered by us because of these retailers hesitate at a primary attend to keep the
product on their shelf.

• The concept of beverages as targeted by the corporate that can act as a replacement
of sentimental drinks is extremely distant because this is often a replacement concept
in the Indian market and unless & until the corporate take initiative to spread
awareness to the consumers about the benefit plus points of beverages the product
will always get on back sit.

• There's just one thanks to spreading awareness to the buyer is thru advertisement
either by medium or electronic media, and this is often needless to say that when the
buyer gets aware and shows interest during this the demand will certainly rise, which
can compel the retailers to put an order for flavoured milk and other beverages.

• The duration time for the delivery order from the distributor to the retailers, it is
very short span of the period found many complaints from the retailers stating that
they had placed it took time of approx. 2-3 weeks to urge the delivery. This might act
against the corporate and its product and retailers may lose interest in the product.

23
 Objective and Scope of the Project

Primary objectives:

 To know the consumer, whether they consume Amul stamina energy drink or
not.
 To study the impact of energy drinks on consumer health.
 To know what factor influencing the consumer to buy Amul stamina.

Secondary objectives:

 To study the satisfaction level of the consumer after having Amul stamina.
 To perform SWOT Analysis.
 To study the Impact of the Ad Campaign.
 To analyse the major competitors in the market for the Amul stamina
 To understand the effectiveness of every medium used for brand promotion
& consumer feedback on the product

24
 2. Chapter 2
2.1.Literature Review
1. Int J Health Sci (Qassim). 2015 Oct; 9(4): 468–474 “Energy Drink
Consumption: Beneficial and Adverse Health Effects” states that Energy
drinks show positive beneficial effects on exercise performance in various
sports activities. Various parts of the body negatively affected by energy
drink consumption. Considering this fact and the increasing popularity of
these drinks, caution was exercised while consuming energy drinks.
Governments have been regulating overambitious marketing and non-
scientific claims until independent studies confirm that these products are
safe.
2. Foods and Raw Materials, 2018, vol. 6, no. 2 “Sports and energy drinks” in
the research paper states that Specialized food products, sports drinks, as well
as energy drinks, have been very popular in the last few decades. It
established that inadequate water intake or moderate dehydration might be
associated with a risk of developing chronic diseases. Hypo hydration is a
common condition in different types of sports activity. Despite an overall
decrease in daily consumption of sports drinks, sugar-sweetened sports drinks
remain popular amongst the majority of young people, especially high school
students. Amongst the main compounds in sports and energy drinks,
Caffeine, Taurine and L-Carnitine are the most commonly used
pharmacologically active agents inducing multiple activities. L-carnitine
plays an important role in suppressing inflammatory reactions, oxidative
stress and apoptosis, and ischemic heart disease. The antioxidant activity of
L-carnitine helps to prevent muscle disorders caused primarily by high
physical loads.
3. Journal of Caffeine Research Vol. 6, No.2 A Review of “Energy Drinks and
Mental Health, with a Focus on Stress, Anxiety, and Depression” the findings
imply that energy drinks increase the risk of undesirable mental health
outcomes, examined by the majority of research utilized cross-sectional
designs. Therefore, determining causation or direction of effect is not
possible. Longitudinal and intervention studies are required to increase our
understanding of the nature of the relationships observed.

25
4. (Hsiung,2011) the Research paper “A study on the relation between the brand
image and customer satisfaction” states that only the core value of brand
image spreads to a customer will be the brand image in the retail business be
established in the brain of the customer”.
5. Gibson G. Vedamani (45) “visual product is needed, and its relevance is felt
in the retail industry as the primary purpose of the product is the presentation
in a way that causes them to be sold quickly, and at the highest possible retail
margin has been explained in the book of retail management.
6. Journal of social science and management (2016) “Dynamic Consumer
Influences on Soft Drinks Market in India” The collecting the data from
Delhi, Mumbai, and Bangalore of India give rise to 60.3% people of Indians
in these cities likes Coca-Cola and 39.7% of people like Pepsi cola. It is
interesting to note that the Indian consumers are brand conscious as they have
been influenced by various types of advertising before deciding on the
purchase of their soft drinks. It as many as 50% of the consumers felt that the
price of soft drinks is high in this research. However, cultural factors, social
factors, personal factors, and psychological factors strongly influence
consumer behaviour.
7. International Journal of Management Volume 6, Issue 1, January (2015), pp.
226-232 A Review of “Consumer Satisfaction towards Selected Health
Drinks”. Consumers give more importance to the quality factors than other
factors. They believe that the brand name tells that something about the
product, quality, utility, and the like. The consumer prefers to purchase their
Health Drinks, which offer good quality and hygiene Health. Many people
also consider the quality and hygiene maintain by the company. It that price
plays an important role in any product, but service also plays equal
importance in the success of any product. The Indian health drinks market is
still in its infancy due to the lack of awareness amongst the population. India
has the second-largest population in the world, with diversified food habits.
8. Curr Opin Psychiatry 2014 Jul; 27(4):263-8. Review of the energy drink
literature from 2018: “findings continue to support most risk from mixing
with alcohol” as the focus of this study is Prevalence of energy drink
consumption varies by measure and age group. Lack of a standardized
definition of use inhibits comparison across studies. Studies reviewed show

26
 that energy drink consumption is generally low, but the minority who drink
the most may be consuming at unsafe levels. Energy drinks are popular
amongst adolescents and young adults. They boost energy and alertness in
some conditions but may have adverse hemodynamic effects.
9. A Study on Na, K ion Concentrations in few Common, Widely Sold
Packaged Drinks in India.indianjbiol.2019; 6(2):89–92 in the study shows
that in all the drinks subjected for study [K+]/ [Na+] is greater than unity
except both the Red Bull energy drinks, which also contain added vitamins.
All the Amul product sand coconut water has a very high potassium ion
content. Patients suffering from kidney diseases or problems should not
consume drinks containing high potassium concentrations, hence, they should
avoid coconut water, Del Monte pineapple orange juice, and Amul product
drinks. During summer, sweating releases a significant amount of sodium
ions from the body fluid. Amul products and Cavin’s rose lassi provide a
large number of sodium ions.

27
 3. Chapter 3
3.1.Research Methodology
The study follows a mixed research methodology. It explores and evaluates the data
received from various primary and secondary sources.

Some sources of secondary data are as follows:

 IBEF website
 The Economic Times
 Amul website
 Published data
 Internet

Sampling design

The data was to be collected only from random consumers. A questionnaire was
prepared and interviewing with the consumer.

A decision was being taken concerning a sample unit before selecting the number of
samples. It may be geographical as well as individual.

Sample size

I took 150 Consumers and 30 Doctors as my respondent. They selected by random

sampling method because in this case, systematic sampling is not possible since one
cannot say whether a person drinks energy drinks or not.

Research Instrument:

For doing the survey research, structured questionnaires with closed-ended and
open-ended questions was being used.

Mode of survey

The mode of the survey of consumers was filling up the questionnaires.

28
Customers

1) Gender

Gender

40.90%

59.10%

Male Female

Fig.1

Survey has 59% Male respondents and 41% Female respondents.

2) Age

Age
4.50% 0.10%

29.20%

66.20%

20-30 30-40 40-50 above 50

Fig.2

Four ranges of age were being taken for the survey. In the 20-30 age group, 66.2%
responded whereas the responses in the age group 30-40 are 29.2%, in 40-50 age
group are 4.5% and in the 50 and above age group are 0.1%.

29
3) Occupation

Occupation
6% 7%
5%

57%
26%

Student Bussiness Doctor Teacher Housewife

Fig.3

For the survey, occupation was being considered as one of the factors that can
influence buying behaviour. 56.5% of people fall in the student category which is the
highest respondent group, whereas 26% come under the business category, 6.5% in
Teacher, 5.8% in doctor and 5.2% in others housewife.

4) Annual Income

Annual Income
6.50%
9.70%

55.20%

28.60%

above 5 lakh 0 to 1 lakh 1 to 3 lakh 3 to 5 lakh

Fig.4

30
Income plays an important role while buying a product. In the income group of
Above 5 lakhs, 55.2% of people fall under this group whereas second highest income
group is 0 to 1 lakh with 28.6% people. 9.7% fall under 1 to 3 lakh income group
and 6.5 % in 3 to 5 lakh income group.

3.2.Scope and Limitations

Limitation of the project

The completion of the report has undergone several constraints and limitations. A
number of the key limitations given below:

 The sample size taken was very small, as Amul may be a very big company,
so to evaluate the large consumer base within two months is difficult.
 The study based upon the respondent's response.
 As the product is new, so the effective data cannot have generated as per the
expectation of the industry.
 The data collected cannot be free from errors, since a number of the
respondents failed to offer correct information.
 The research confined only to a limited area.


31
 4. Chapter 4
4.1.Data Analysis & Findings
Consumer Response
1) What Beverage do you usually consume?

Chart Title
3%
28%

43%

26%

Fruit juice carbonate drinks Energy drinks Others

Fig.5

A sample size of 150 taken and asked the question of whether they consume the
beverage. The result showed that 42.9% people consume Fruit juice whereas 27.9%
people consume Energy drinks whereas 26% people consume carbonated drinks and
3.2% people consume other beverage

2) How often do you drink energy drinks in months?

32
 How often do you drink energy in months?

2.60%
14.30%

43.50%

16.90%

22.70%

Once in 2 or 3 Months Once in a month Once or twice in 6 Months Occasionally Never

Fig.6

If we take an average of what people said, then it would be summarized as that most
of the people drink energy drinks 2 to 3 times in a month or we can say twice in a
week.

3) Are you aware that Amul has launched a new drink “Amul Stamina” Sports drinks
in the market?

Are you aware that Amulhas launched "AmulStamina

Sports drink" in market ?

15.60%

84.40%

YES NO

Fig.7

84.40% of the sample population is aware of the new product launch by Amul. This
means that Amul has been successfully creating awareness of its new product.

33
4) How did you come to know about that “Amul stamina”?

How did you came to know about that "AmulStamina

"?
1.90%
11.70% 28.60%

16.20%

20.80% 20.80%

Internet Friends Newspaper

Television Hoardings Event promotion

Fig.8

As we can see that the highest, which is 28.6%of people come to know about Amul
Stamina through Internet. This shows that Internet proved as the most suitable tool to
spread the word about any new product.

5) Have you see “Amul stamina” in the retail stores you visit?

Have you see "AmulStamina "in retail stores you visit ?

20.80%

79.20%

Yes No

Fig.9

Only around 79.2% of people have seen Amul Stamina in retail stores which is not a
satisfactory digit. This means there are flaws in the distribution network of Amul.

6) Have you tasted Amul stamina sports drink?

34
 Have you tasted AmulStamina Sports drinks ?
28.60%

71.40%

Yes No

Fig.10

Among our sample population, 71.4% of people bought and tasted Amul Stamina.

7) If yes how was a taste of “Amul stamina “sports drinks?

How was taste of "AmulStamina "sports drinks ?

4.50%
15.60%

37.00%

20.10%

22.70%

Good Best Normal Excellent Not Good

Fig.11

Among our sample population, 37% of people say the taste was good and 22.7%
people say the taste was best and they said that its taste improved but it tasted better
than Red bull.

8) Do you find value in buying an Amul stamina 200 ml at 20 Rs?

35
 Do you find value in buying a AmulStamina 200ml at
20 Rs ?
20.80%

79.20%

Yes No

Fig.12

As 79.2% of people say that they find value in buying Amul stamina 200ml in 20 Rs
There are many energy drinks available in the market but they are higher price than
Amul with the same quantity.

For example, Red bull

9) Are you satisfied with the quality of Amul stamina sports drinks?

Are you satisfied with quality of Amulstamina drink?

22.70%

77.30%

Yes No

Fig.13

As 77.3% of people are satisfied with the quality of Amul stamina drinks and 22.7%
people are not satisfied with the quality

Doctor Response

36
1) Energy drinks are good for Gymmers, athletes &youth.

Energy drinks are good for gymmers,athletes &youth?

9%
6%

13%
47%

25%

Agree Neutral Strongly agree Strongly disagree Disagree

Fig.14

Among our sample population, almost 59.4% of doctors agree with the statement and
25 % of doctors are neutral and others 15.7% disagree its shows energy drinks are
safe for gymmers, athletes &youth.

2) Energy drinks help with muscle building.

Energy drinks help to muscle building?

18.80%

81.30%

Yes No

Fig.15

As 81.30% of doctors say that energy, drinks help to muscle building.

3) Should Children or Teenagers Drink Energy Drinks?

37
 Should children or teenagers drinks energy drinks ?
6.30%

93.80%

Yes No

Fig.16

As 93.8% of doctors say that safe for children and teenagers they are consuming
energy drinks but it depends upon the person.

Because potential negative effects of caffeine in this population, leading health care
organizations to discourage the use of energy drinks in children and teenagers.

4) Is Energy drinks good to have after a meal?

Energy drinks good to have after meal?

46.90%

53.10%

Yes No

Fig.17

As 53.1% of doctors are suggesting that after meal but 46.9% say is not a specific
time to consume its depends upon the person.

5) Are energy drinks and Energy shots the same?

38
 Are energy drinks and energy shots the same ?

100.00%

Yes No

Fig.18

As almost all doctors say that energy shots and energy drinks are different. Energy
shots called as dietary supplements.

6) Can energy drinks, leads to blood sugar elevations that can be bad for health?

Energy drinks,leads to blood sugar elevations that can

be bad for health?

15.60%

18.80%

65.60%

If you have diabetes Yes No

Fig.19

Among our sample population, almost 65.6% of doctors say that energy drinks sugar
is not good for people who have diabetes also it depends upon a person's sugar level.

7) Energy drinks can improve brain function.

39
 Energy drinks can improve brain functions?

40.60%

59.40%

Yes No

Fig.20
As 59.4 % of doctors say that energy, drinks increase mental alertness by improving
brain function.

8) Energy Drinks May Help People Function When They’re Tired.

Energy drinks may help people function when they're

tried ?

100.00%

Yes No

Fig.21

As all doctors say, Energy drinks can help people function while they are tired, but
people may observe decreases in sleep quality following energy drink use.

9) There are sugar-free Energy drinks in the market will you advise people to include
their meal.

40
 Sugar free energy drinks advice to people to include
their meal ?
3.10%

96.90%

Yes No

Fig.22
Almost 97% of Doctors say that sugar-free energy drinks are the first preference to
include in their meals.

Finding

 There will be a good opportunity for Amul Stamina in terms of energy drinks
because of its price and non-caffeinated factor.
 Quality and hygiene are the two main reasons for which consumers prefer the
brand of Amul that is Amul stamina.
 From the analysis, it observed that most people drink either carbonate drinks
or some fruit juice very often.
 According to the analysis, its taste may be improved but is better than Red
bull.
 Energy drinks are not showing any side effect is safe for gymmers, athletes
&youth.
 Energy drinks help muscle building and are safe for children and teenagers.
 Energy drinks increase mental alertness by improving brain function.
 Energy drinks can help people function while they are tired, but people may
observe decreases in sleep quality following energy drink use.

41
 5. Chapter 5
5.1.Conclusions
 Amul is the strongest brand in the FMCG sector in India, hence brand recall
max for Amul Stamina.
 People consider Amul as a synonym of quality. Therefore, whenever they
think of pure beverage the first thing that comes to their mind is Amul. This
is the kind of consumer perception for Amul. Hence, there is a huge
opportunity for Amul stamina sports drink in the market.
 Amul should implement some promotional activities to create awareness of
its products in the market.
 There are many competitors like Red bull, burn, Tzinga, etc.
 Internet and television have given better visibility to Amul stamina.
 Energy drinks help to muscle building for gymmers, athletes &youth.
 Energy drinks can help people function while they are tired.
 A survey conducted also gave an idea about customers increasing preference
for the ready Energy drinks. It shows a huge market for the AMUL in this
energy drink segment.

42
5.2.Recommendations
 Amul should focus on the image of its appearance towards its competitor.
 The company should try to change its Ad campaigning pattern. Some creative
things in their advertisement like Red bull does.
 Amul should try to promote Amul stamina through sports events like cycle
campaigns, Marathon, gym events, etc.
 The company should strengthen its product availability in the market
everywhere.
 Amul should try to use well-known international sportsperson in its ads.
 Order by the retailer should be executed properly to avoid irregular
availability.
 Low security and easy installment should be given on freeze.
 There have been many complaints about the replacement policy of Amul.
Amul should try to improve its replacement policy.
 As with the above data interpretation, we came to known that Amul major
competitors are Red bull, burn, and monster. Hence, Amul should develop a
reactive marketing strategy.

43
 6. References

(2020, March). Retrieved from ibef: https://www.ibef.org/download/FMCG-Report-Ma--

2020.pdf

(2020). Retrieved from Shodhganga:

http://shodhganga.inflibnet.ac.in/bitstream/10603/74309/6/06_chapter%203.pdf

A study on Consumer Behavior and Comparative Analysis of AMUL products. (July 2020).
International Journal of Scientific Research in Engineering and Management

Amul. (2020). Retrieved august 2020, from Amul: http://www.amul.com/m/organisation

Amul. (2020, August). Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Amul

Amul, A. (2020, feb). History. Retrieved from Amul Dairy:

http://www.amuldairy.com/index.php/about-us/history

Dairy, A. (2020). Awards. Retrieved from Amul dairy:

http://www.amuldairy.com/index.php/awards

A Review of Energy Drinks and Mental Health, with a Focus on Stress, Anxiety, and
Depression. (May 2016). Journal of Caffeine research vol. 6, No. 2. Retrieved from
https://www.liebertpub.com/doi/full/10.1089/jcr.2015.0033

Sally, M. (2021 April). Amul turnover. Retrieved from Economics Times:

https://economictimes.indiatimes.com/industry/cons-products/food/amul-turnover-
grows-17-to-rs-38550-crore-in-2019-20/articleshow/74942395.cms?From=mdr

June 2010 Energy Drinks: A Review of Use and Safety for Athletes. Retrieved from The
Physician and sports medicine 38(2):171-1

44
 7. Annexures

Amul Stamina Energy Drink Survey

Consumer survey for Energy drinks
* Required

1. What beverages do you usually consume? *

 Fruit juice
 Carbonate drinks
 Energy drinks
 Others
2. How often do you drink energy drink in months? *
 Once in a month
 Once in 2 or 3 Months
 Once or twice in 6 Months
 Occasionally
 Never
3. Are you aware that Amul has launched new drink “Amul Stamina” sports
drinks in market? *
 Yes
 No
4. How did you come to know about that “Amul Stamina”? *
 Television
 Newspaper
 Internet
 Friends
 Event promotion
 Hoardings
5. Have you see “Amul Stamina” in retail stores you visit? *
 Yes
 No
6. Have you tasted Amul stamina sports drink? *
 Yes
 No
7. If yes, how was taste of “Amul stamina “sport drinks? *
 Excellent
 Good
 Best
 Normal
 Not Good
8. Do you find value in buying a Amul stamina 200 ml at 20 Rs? *
 Yes
 No

45
 9. Are you satisfied with the quality of Amul stamina spots drinks? *
 Yes
 No
10. Gender *
 Male
 Female
11. Age *
 20-30
 30-40
 40-50
 50 above
12. You are staying *
 Single
 With Family
13. Marital status *
 Married
 Single
14. Occupation *
 Business
 Doctor
 Student
 Housewife
 Teacher
15. Annual Income *
 0 to 1 lakh
 1 to 3 lakh
 3 to 5 lakh
 Above 5 lakh

Energy Drinks survey

Doctor survey
1. Name
………………………………….
2. Speciality
…………………………………
3. Energy drinks are good for Gymmers, athletes &youth?
 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree
4. Energy drinks help to muscle building?

46
 Yes
 No
5.Should Adult or Teenagers Drink Energy Drinks?
 Yes
 No
6.Is Energy drinks good to have after meal?
 Yes
 No
7.Are energy drinks and energy shots the same?
 True
 False
8.Can energy drinks, leads to blood sugar elevations that can be bad for
health?
 Yes
 No
 if you have diabetes
9. Energy drinks can improve brain function?
 Yes
 No
10. If yes, how?
………………………
11. Energy Drinks May Help People Function When They’re Tired?
 Yes
 No
12. If there is a sugar free Energy drinks in the market will your advice to
people to include their meal?
 Yes
 No

47
48