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Received: 28 April 2019 Revised: 23 June 2019 Accepted: 12 July 2019

RESEARCH ARTICLE

Green Human Resource Management and Employee Green


Behavior: An Empirical Analysis

Richa Chaudhary

Department of Humanities and Social


Sciences, IIT Patna, Patna, India Abstract
This study was conducted with an objective to understand the role of green human
Correspondence
Richa Chaudhary, Assistant Professor, resource management (GHRM) in fostering environmental performance of employee.
Department of Humanities and Social Specifically, it examines the impact of GHRM practices on employee green perfor-
Sciences, IIT Patna, Patna, Bihta, Bihar 801106,
India. mance behaviors (task related and voluntary) with organizational identification as a
Email: richa.chaudhary18@gmail.com; richa. mediator and employee personal environmental values and gender as moderators.
chaudhary@iitp.ac.in
Three hundred one employee from automobile sector in India participated in the
Funding information study. Using cross‐sectional research design, the proposed research model was tested
Indian Council of Social Science Research,
Grant/Award Number: F.No. 02/57/GEN/ with the help of hierarchical regression analysis. GHRM was found to significantly
2017‐18/RP/Major predict both task‐related and voluntary employee green behaviors. Organizational
identification significantly mediated the effect, whereas gender and environmental
values failed to moderate the relationship between GHRM and employee green
behaviors. The study signifies the role of HRM in achieving environmental sustainabil-
ity and emphasizes on the urgent need to embed sustainability dimension into HR
systems to achieve sustainable development goals.

K E Y W OR D S

environmental values, green behavior, gender, green human resource management, organizational
identification, sustainability

1 | I N T RO D U CT I O N Kaizen, Six‐sigma, Lean‐Manufacturing, and Jidoka, the approaches


to waste minimization. Slowly, “greening” penetrated into various
Sustainability has become a burning topic of discussion for the world. functional domains of organizations in the form of green marketing
Organizations have lately realized that sustenance of their business is (Peattie & Crane, 2005), green supply chain (Srivastava, 2007), green
contingent upon the continuous supply of natural resources. The accounting (Owen, Gray, & Bebbington, 1997), with green human
depletion of natural resources upon which their operations depend resource management (GHRM; Renwick, Redman, & Maguire, 2013)
will disrupt not only the ecological sustainability but organization's being the latest entry in the arena. GHRM represents a nexus between
financial sustainability as well (Hawken, Lovins, & Lovins, 1999). Fur- environmental management system and HRM system of the organiza-
ther, corporate leaders have discovered that triple bottom line strat- tion (Renwick et al., 2013). Since the role of human capital is instru-
egy that involves simultaneous consideration of social, mental to implementing corporate strategy and achieving
environmental, and economic dimensions of business is the key to organizational goals, researchers have argued that it is crucial to align
achieve competitive advantage (Andriate & Fink, 2008). As a result, HRM function with environmental management system to fulfil orga-
companies are transforming their operations by integrating social nization's environmental sustainability goals (Ren, Tang, & Jackson,
and environmental dimensions into their business models. Organiza- 2018). HRM function has been credited to play a substantial role in
tions throughout the world first tried to optimize their manufacturing creating a culture of sustainability in the organizations (Yong, Yusliza,
processes by introducing green manufacturing concepts such as Ramayah, & Fawehinmi, 2019). GHRM encompasses the design and

Corp Soc Resp Env Ma. 2019;1–12. wileyonlinelibrary.com/journal/csr © 2019 John Wiley & Sons, Ltd and ERP Environment 1
2 CHAUDHARY

implementation of HRM practices, policies, and philosophies to sup- environmental goals and develop a labor force that is environmentally
port organizations' environmental goals as well as promotion of attitu- aware and devoted to the cause of environmental sustainability (Masri
dinal and behavioral changes in employee to improve the & Jaroon, 2017). GHRM may include giving preference to environ-
environmental performance of organizations (Ren et al., 2018). Litera- mentally aware and sensitive employee in the recruitment and selec-
ture indicates that HRM contributes to distal organizational perfor- tion process of the organization (green recruitment and selection),
mance through its influence on proximal outcomes such as employee instituting a learning and development system to improve employee
attitudes and behaviors (Becker & Huselid, 2006). However, as environmental awareness and skills in environmental management
highlighted by Renwick et al. (2013), there is a lack of understanding (green training), judging employee performance in terms of their con-
around how GHRM influences employee motivation to get involved tribution toward advancing the environmental goals of the organiza-
in environmental activities. Further, the underlying psychological pro- tion (green performance management), distributing financial and
cesses and boundary conditions governing the above relationship are nonfinancial rewards to employee for displaying environmental
unknown. Consequently, examining the influence of GHRM practices friendly attitudes and behaviors (green compensation management),
on organizational environmental performance has been identified by and providing employee with the opportunities to engage and partici-
Renwick et al. (2013), and Dumont, Shen, and Deng (2017) as an pate in environmental management activities in the organization
important research area requiring the attention of future researchers. (green involvement).
Addressing the above gaps, this study aims to advance knowledge
around the role of GHRM practices in fostering environmentally
responsible behaviors among employee. Specifically, it examines the
2.1 | Employee green behavior
impact of GHRM practices on employee green performance behaviors
Employee green behavior is one among the several strategies followed
(task related and voluntary) with organizational identification as a
by the organizations to enhance their environmental performance and
mediator and employee personal environmental values and gender as
achieve sustainability targets (DuBois & Debois, 2012). It can be
moderators. This paper offers three major research contributions to
defined as the behaviors demonstrated by employee that have a ben-
extend our understanding of the concept of GHRM. First, the study
eficial effect on environment (Unsworth, Dmitrieva, & Adriasola,
endeavors to present a conceptual framework linking GHRM practices
2013). Employee green behavior has been described as workplace
with employee green performance behaviors (task related and volun-
specific form of pro‐environmental behavior by researchers in the lit-
tary) and provide an empirical validation for the same. Second, this
erature (Ones & Dilchert, 2012; Norton, Parker, Zacher, & Ashkanasy,
research attempts to add to the emergent literature on GHRM by
2015). Further, Stern (2000) has explained employee green behavior
examining organizational identification as an underlying psychological
as an intentional behavior of employee that helps to reduce negative
mechanism explaining the relationship of GHRM with employee green
impact of human actions. It may include activities such as conserving
performance. Third, through the inclusion of gender and environmen-
water, efficient use of resources, waste reduction, saving energy, and
tal values in the model, the study strives to advance the scarce GHRM
recycling (Norton et al., 2015).
literature by identifying the conditions that may stimulate or attenuate
Employee green behavior can be segregated into two types: volun-
the strength of relationship between GHRM and obligatory and volun-
tary green behavior and task green behavior (Norton et al., 2015).
tary green behaviors. In doing the above, this paper attempts to
Norton et al. (2015) described task green behavior as green behaviors
extend the limited literature available on GHRM and open the avenues
that are performed within organizational constraints and are within
for future research in the area.
the ambit of required job duties. Task green behavior can be further
The following section presents the theoretical framework and
defined as activities formally described and identified as a part of job
research hypotheses, which is followed by methodology, results, dis-
description (Borman & Motowidlo, 1997). Voluntary employee green
cussion, implications, limitations, and future research directions.
behavior has been defined as green behaviors that involve personal
initiative and exceed organizational expectations (Norton et al.,
2015). By promoting the social, organizational, and psychological envi-
2 | T HE O R E T I C A L F R A M E W O R K A N D ronment, discretionary behaviors provide the context within which
RESEARCH PROPOSITIONS task performance occurs (Borman & Motowidlo, 1993).

GHRM by aligning the HRM practices such as recruitment and selec-


tion, training and development, performance, and compensation man- 2.2 | GHRM and employee green behavior
agement with the environmental objectives of the organization can
contribute significantly toward successful formulation and implemen- GHRM can be expected to affect employee green behaviors for the
tation of environmental management system (Jabbour, de Sousa following reasons. First, communicating organization's preference for
Jabbour, Govindan, Teixeira, & de Souza Freitas, 2013). As a result, green during recruitment and considering individuals' environmental
the need to integrate sustainability into HR framework has been values in the employee selection process are likely to enhance
highlighted to build sustainable organizations (Jabbour & Santos, employee green awareness and understanding (Renwick et al., 2013).
2008). GHRM involves the use of various HRM practices to reinforce Second, involving employee in the implementation of green initiatives
CHAUDHARY 3

and providing green training are likely to enhance employee knowl- development and involvement in green activities will make employee
edge, skills, and capabilities and make them more psychologically avail- more psychologically available and find their work more meaningful,
able to engage in green behaviors. Third, the HRM theories suggest which in turn will enhance their organizational identification.
that effectiveness of HRM practices in eliciting right workplace behav- Organizational identification is a form of social identification where
ior is contingent on employee understanding of need and urgency to an individual develops an emotional bond or feeling of belongingness
adopt such practices (Nishii, Lepak, & Schneider, 2008). The adoption to an organization (Ashforth & Mael, 1989; O'Reilly & Chatman,
of GHRM policies and practices is likely to signal organization's com- 1986). Organizational identification originates from enticement and
mitment to contribute toward environment conservation, which is aspiration to sustain an emotionally gratifying self‐defining association
likely to make employee work toward achievement of organization's with the organization. Greater the employee identify with the organi-
green goals. Lastly, promotions and rewards that recognize and appre- zation, greater is the probability that they will firmly support the orga-
ciate employee green performance motivate them to engage in and nization and execute behaviors that are beneficial and profitable for
contribute to green activities (Renwick et al., 2013). The above argu- the organization. Organizational identification can be expected to pro-
ments were endorsed by Dumont et al. (2017) in a study among Chi- vide a strong base for GHRM because when individuals positively
nese employee where they discovered that GHRM had a both direct identify with their organization, it may not only foster responsible
and indirect influence on in‐role green behaviors whereas it influenced behavior toward the environment but also enhance environmental
extra‐role green behaviors only indirectly through the creation of psy- performance. Organizational identification may also nurture extra‐role
chological green climate. Further, in a very recent attempt, Saeed et al. behavior in employee that are beyond the call of formal job duties. It is
(2019) demonstrated the positive effect of GHRM practices on evident through the literature that workers who identify positively and
employee pro‐environmental behaviors among employee from a wide strongly with their organization are more motivated and contented
variety of industries in Pakistan. with their profession (Mael & Ashforth, 1992), execute their work
GHRM practices may be expected to directly affect employee in‐ beyond their formal job obligations (Mowday, Porter, & Steers,
role green behaviors because it is officially appreciated and rewarded 1982; Van Dick, 2001), achieve superior work performance (Millward
and thus, becomes customary workplace behavior. But voluntary & Postmes, 2010), evince favorable and constructive organizational
green behavior may or may not be directly influenced by GHRM prac- citizenship behaviors (Liu, Loi, & Lam, 2011), and are determined to
tices because these behaviors are not officially recognized and deco- maintain their organizational membership (O'Reilly & Chatman,
rated; rather, they are influenced by individuas' cognizance of 1986). Chang and Chen (2013) reported that green organizational
organization's green culture, their willingness to execute such behav- identity resulted in enhanced green behaviors and improved green
iors, and the green habits that they follow in their daily lives (Dumont innovation performance. Green identification with the organization
et al., 2017). acts as a catalyst for the creation of a green culture, thereby enhanc-
Thus, the author proposes the following: ing the sustainability of the organization as well as reducing employee
turnover and increasing commitment and satisfaction.
H1. GHRM relates positively to employee task‐
Thus, higher organizational identification is likely to result in
related green behaviors.
behaviors that benefit the organization (Brown, Dacin, Pratt, &
H2. GHRM relates positively to employee voluntary Whetten, 2006). When individuals identify with their organization,
green behaviors. they gain satisfaction in being a part of it and hence, work toward
the attainment of sustainable goals of the organization besides engag-
ing in voluntary green behavior. Therefore, it is proposed that GHRM
2.3 | Organizational identification as a mediator will increase employee organizational identification, which in turn will
enhance employee green performance behaviors.
It can be seen from the HRM literature that HRM practices influence
individual attitude and behavior not only directly but also indirectly via H3. Organizational identification mediates the rela-
some motivational and socio‐psychological processes (Kehoe & Wright, tionship between GHRM and employee task‐related
2013). According to social identity theory, people are inclined to associ- green behaviors.
ate themselves with prestigious social groups to boost their self‐esteem
H4. Organizational identification mediates the rela-
(Hogg & Abrams, 1988). Adoption of GHRM aimed at achieving envi-
tionship between GHRM and employee voluntary
ronmental sustainability is likely to enhance external image of an organi-
green behaviors.
zation as a good corporate citizen. The enhanced prestige and
reputation of the organization strengthens employee self‐concept The literature suggests that the relationship between GHRM and
and, hence, self‐esteem, which in turn boosts their identification with employee green behaviors is not universal and may fluctuate depend-
the organization. Further, implementing GHRM practices by providing ing on individual and organizational characteristics. For instance, Shen
green training and recognizing employee green contributions is likely et al. (2018) empirically confirmed that the relationship of GHRM with
to develop employee skills and provide them with the opportunities to non‐green employee performance and behavioral intentions was mod-
participate in green initiatives (Shen, Dumont, & Deng, 2018). Skill erated by perceived organizational support. Further, Dumont et al.
4 CHAUDHARY

(2017) established employee green values as moderator of GHRM– H6. Environmental values moderate the indirect effect
employee green behaviors relationship. Further, literature suggests of GHRM on employee green behaviors (task related
that women are more environmentally conscious and engage more and voluntary) through organizational identification in
often in environmental friendly behaviors than men (Chang & Wu, a manner that the effect of will be weaker for individuals
2015; Xiao & Hong, 2010). Therefore, to better understand the role with low environmental values than high.
of individual differences, environmental values and gender were pro-
posed as moderators of GHRM–employee green behaviors relation- 2.5 | Gender as a moderator
ship in the present study.
Due to varying psychological characteristics, men and women have
2.4 | Environmental values as a moderator different ethical and moral inclinations (Calabrese, Costa, & Rosati,
2016). As a result, gender can be expected to be an important factor
Personal values, convictions, and norms influence employee work that may influence the association of GHRM with employee green
behaviors (Stern, Dietz, Abel, Guagnano, & Kalof, 1999). Andersson, behaviors owing to different perspectives and values of men and
Shivarajan, and Blau (2005), Chou (2014), and Schultz et al. (2005) women (Greening & Turban, 2000).
have reported that personal environmental values have a significant Through a review of literature, it has been found that organizations
impact on individual green behaviors. Individual values have been having more female workforce exhibit higher levels of corporate social
identified in the literature to play an important role in determining responsibility engagements such as social work and environmental
individual attitudes and behaviors (Low, 2013). In order to satisfy their projects (Williams, 2003; Setó‐Pamies, 2015; Fernandez‐Feijoo,
psychological needs of belonging and meaningful existence, individ- Romero, & Ruiz‐Blanco, 2014). Women are more concerned about
uals prefer to partner with social entities having similar attributes moral and social issues such as sustainability and environmental con-
and values (Roeck, Marique, Stinglhamber, & Swaen, 2014). Analogous servation and thus, engage more frequently in eco‐friendly behavior
individual and organizational values are expected to produce optimal than men (Wong & Wan, 2011). Moreover, whereas women more
employee end products, such as positive and stronger organizational commonly exhibit voluntary behaviors like those involved in corporate
identification, and favorable attitudes and behaviors (Edwards & charitable activities, men mostly focus on economic and material
Cable, 2009; Paarlberg & Perry, 2007). Edwards and Shipp (2007) aspects within the organization (Ibrahim & Angelidis, 1994; Smith,
stated that when there is propitious environment in the organization Wokutch, Harrington, & Dennis, 2001). Women have a caring attitude,
that nurtures individual values and when employee green values are whereas men are more justice orientated in approaching ethical issues
in consonance with organizational values, employees are more likely (Gilligan, 1982). It can be said that women's socialization stimulates an
to exhibit green workplace behaviors. Alternatively, employee work- emphasis on constructing relationships, thus, promoting corporate
place green behavior is the product of symmetrical individual and social responsibility initiatives (Glass, Cook, & Ingersoll, 2016).
organizational green values. GHRM practices and organization's sus- Many research studies have shown that women are more sensitive
tainable environment reflect organizational green values. Organiza- to corporate social responsibility issues and give high importance to
tion's environmental policies and principles when communicated social issues as compared to men (Alonso‐Almeida, Fernández de
effectively to potential employee will help them have a clear idea Navarrete, & Rodriguez‐Pomeda, 2015). As women more commonly
about green goals of the organization (Dumont et al., 2017). Thus, display voluntary behavior and engage in charity issues, green behav-
when individual and organizational values are in agreement, individ- ior both task related and voluntary is strongly expected of them. With
uals are more likely to identify strongly with the organization and dis- higher focus on social issues, women may be expected to voluntarily
play organizationally desired attitudes and behaviors. and enthusiastically participate in green projects and work toward
On the same lines, it is expected that employee would display environment conservation besides incorporating green habits in their
more green behaviors when their environmental values are in congru- routine.
ence with organizational green values. Since GHRM reflects the envi- Since significant gender differences have been reported in environ-
ronmental values of the organization, it is proposed that employee mental orientation of men and women in the literature (Chang & Wu,
environmental values will affect the nature of the relationship 2015; Xiao & Hong, 2010), gender was proposed to moderate the
between GHRM and employee green behaviors in such a way that influence of GHRM on organizational identification and, subsequently,
the aforementioned relationship will be stronger when environmental employee green behaviors in a fashion that the association will be
values are high and vice versa. weaker for men than women.
Thus, the author proposes the following:
H7. Gender moderates the linkage of GHRM with
organizational identification in a way that the relation-
H5. Environmental values moderate the effect of
ship is weaker for men than women.
GHRM on organizational identification in a way that
the relationship will be weaker for individuals with H8. Gender moderates the indirect effect of GHRM
low environmental values than high. on employee green behaviors (task related and
CHAUDHARY 5

voluntary) through organizational identification in a awareness (green recruitment and selection),” “My company develops
manner that the effect will be weaker for men than training programs in environment management to increase environ-
women. mental awareness, skills and expertise of employee (green training
and development),” “My company considers employee workplace
Figure 1 presents the proposed conceptual model.
green behaviors in promotion (green performance management),”
“Our firm makes green benefits (transport/travel) available rather than
giving out prepaid cards to purchase green products (green compensa-
3 | METHODOLOGY
tion and reward),” and “There are a number of formal or informal com-
munication channels to spread green culture in our company (green
3.1 | Participants and procedures involvement).” The executives were asked to rate their perceptions
of implementation of GHRM practices on a Likert scale ranging from
Data were collected from 301 employee working in automobile sector
1 = strongly disagree to 5 = strongly agree.
in India. HR heads of the organizations were approached via emails
Task‐related green behavior was measured using three‐item scale by
and phones for the purpose of data collection. After a discussion on
Bissing‐Olson, Iyer, Fielding, and Zacher (2013). A sample scale item
rationale of the study, some of the HR managers agreed to the request
was “I item instrument developed by adequately complete assigned
and invited the author for data collection in their respective organiza-
duties in environmentally‐friendly ways.” Supervisors' ratings on
tions whereas others asked the author to mail them the link to online
employee task‐related performance were taken on a 5‐point Likert
questionnaire, which they circulated among their employee. Out of
scale (1 = strongly disagree to 5 = strongly agree).
301 responses, 192 were collected via personal visits to the compa-
Voluntary green behavior was measured with the scale developed
nies and the remaining 109 responses were obtained online using
by Bissing‐Olson et al. (2013). The sample had three items, and a typ-
Google doc questionnaire.
ical scale item is “I take initiative to act in environmentally‐friendly
Approximately, 87% of the respondents were male and 95% were
ways at work.” Supervisors rated employee on their voluntary execu-
below the age of 40 years. In terms of education, 44% of the partici-
tion of green behaviors on a 5‐point Likert scale (1 = strongly disagree
pants had undergraduate degree, 49% had master's degree, and the
to 5 = strongly agree).
rest had received a professional or doctoral degree. As to organiza-
Organizational Identification was assessed using six‐item instrument
tional tenure and position in the organizational hierarchy, around
developed by Mael and Ashforth (1992). A typical scale item was “
69% of the respondents had been with their present organization for
When someone criticizes my company it feels like a personal insult.”
less than 5 years and 90% worked at junior and middle managerial
The responses were obtained from employee on a 5‐point Likert scale
level.
(1 = strongly disagree to 5 = strongly agree).
Environmental values was measured using three items adopted
3.2 | MEASURES from Chou (2014). Employee responded to the scale items on a 5‐
point Likert scale (1 = strongly disagree to 5 = strongly agree). An exam-
GHRM was assessed using twenty one items taken from Tang, Chen, ple scale item is “I feel a personal obligation to do whatever I can to
Jiang, Paille, and Jia (2018) and Dumont et al. (2017). The sample scale prevent environmental degradation.” The Cronbach alpha value of
items were “My company recruits employee who have green

FIGURE 1 Conceptual framework. HRM, human resource management


6 CHAUDHARY

the above instruments used to measure the study variables is pre- 4 | RESULTS
sented in Table 1.
Descriptive statistics and intercorrelations are reported in Table 1. As
can be seen, GHRM was found to correlate significantly with organiza-
tional identification, employee green values, task‐related green behav-
3.3 | DATA ANALYSIS iors, and voluntary green behaviors.

The data were analyzed using SPSS 24. The extent of implementation
of various GHRM practices was assessed using descriptive statistics. 4.1 | Direct Hypotheses
The degree of association between different GHRM practices was
evaluated using correlation analysis. Hierarchical regression was used Total, direct, and mediation effects were tested using process model 4.

to test the proposed direct, mediation, and moderation hypotheses The effect of gender, age, education, tenure, and position in organiza-

with the help of SPSS Process macro as proposed by Hayes (2013). tional hierarchy was controlled by entering them as covariates in the
model. The total effect model reveals significant positive association
between GHRM and task‐related (0.35, p < .01) and voluntary green
behaviors (0.38, p < .01; see Figures 2 and 3). Thus, H1 and H2 were
TABLE 1 Mean, standard deviation, and intercorrelations among supported.
study variables

S.
No. Variables Mean SD 1 2 3 4 5 4.2 | Mediation
1. GHRM 2.91 0.72 (0.96)
However, from the direct effect model, it can be discerned that the
2. OI 4.01 0.68 0.351** (0.88)
effect of GHRM on task‐related (0.20, p < .01) and voluntary green
3. TRGB 3.90 0.70 0.398** 0.538** (0.86)
(0.26, p < .01) behaviors was reduced (without any change in the sig-
4. VGB 3.87 0.73 0.415** 0.466** 0.769** (0.85)
nificance level) after inclusion of organizational identification in the
5. EV 4.05 0.62 0.289** 0.537** 0.634** 0.538** (0.78)
model (see Figures 2 and 3). This indicated partial mediation, which
Note. Figures in the parentheses represent Cronbach alpha values. was later confirmed by examining the significance of indirect effects.
**Correlation is significant at the.01 level (2‐tailed). The indirect effect of GHRM on task‐related (0.15, BC 95% CI

FIGURE 2 The mediation model showing total, direct, and indirect effect of GHRM on Task‐related green behavior (n = 301). Coefficients in the
figure represent unstandardized regression coefficients. BC refers to bias corrected; 5,000 bootstrap samples were requested
CHAUDHARY 7

FIGURE 3 The mediation model showing total, direct, and indirect effect of GHRM on voluntary greeen behavior (n = 301). Coefficients in the
figure represent unstandardized regression coefficients. BC refers to bias corrected; 5,000 bootstrap samples were requested

[0.0938, 0.2310]) and voluntary (0.12, BC 95% CI [0.0692, 0.1963]) supported as moderated mediation index for environmental values
green behaviors through organizational identification was found to and gender was found to be insignificant for both task‐related and vol-
be significant. Thus, organizational identification partially mediated untary green behaviors. Further, the conditional indirect effect of
the effect of GHRM on employee green behaviors, thereby, providing GHRM on task‐related and voluntary green behaviors through organi-
support for H3 and H4. zational identification at various values of environmental value and
gender was not significantly different. Thus, H6 and H8 were not
supported.
4.3 | Moderation

The moderation effect of environmental values and gender was


5 | DISCUSSION
tested using hierarchical regression analysis. In the first step of the
hierarchical model, GHRM was entered along with environmental This study was conducted with the goal of identifying the impact of
values and gender. In second step, the interaction terms (GHRM * GHRM practices on employee task‐related and voluntary green
EV) and (GHRM * Gender) computed by multiplying the values of behaviors. The results provided support for the positive effect of
predictor (mean centered) and moderator variables were entered. GHRM on task‐related and voluntary green behaviors of employee.
The addition of interaction terms in second step just explained An important point to be noted is that the effect of GHRM was stron-
0.4% of the variance in organizational identification. Further, none ger on voluntary green behaviors when compared with task‐related
of the interaction terms had a significant effect on organizational green behaviors. Additionally, to gather deeper insights on the nature
identification (Table 2). Thus, both environmental values and gender of relationships, an effort was made to discover the underlying psy-
did not moderate the influence of GHRM on organizational identifi- chological processes and contingencies by investigating the role of
cation. Consequently, H5 and H7 were not supported. organizational identification as mediator, and environmental values
and gender as moderators. The results established organizational iden-
4.4 | Moderated mediation tification as a mediator of the relationship between GHRM and oblig-
atory and discretionary green behaviors of employee. In other words,
Process model 9 was used to test the moderated mediation hypothe- GHRM exerted both direct and indirect influence on employee green
ses. As can be noticed from Table 2, moderated mediation was not performance behaviors (task related and voluntary) through
8 CHAUDHARY

TABLE 2 Results of moderation and moderated mediation analysis TABLE 2 (Continued)

OI BC
Predictor
variables B SE β t BC 95% CI 95% CI
Effect SE (Lower) (Upper)
Step 1
Conditional indirect effect of GHRM on VGB
GHRM 0.487 0.278 .212 4.311** EV Gender at values of the moderators
EV 0.591 0.178 .465 9.403** Gender −0.0570 0.0534 −0.1657
Gender 0.624 0.364 .103 2.165* 0.0421

Step 2 Note. Five thousand bootstrap samples were requested.


GHRM * EV −0.027 0.060 −.158 −0.455 Abbreviations: EV, environmental values; OI, organizational identification;
GHRM * Gender −0.147 0.120 −.310 −0.123 BC, bias corrected; R2, overall variance explained in dependent variable
by the variables in the model.
R2 0.344
*p < .05.
BC 95% CI BC 95% CI
**p < .01.
Effect SE (Lower) (Upper)

Conditional indirect effect of GHRM on organizational identification. This was in concurrence with the results
EV Gender TRGB at values of the moderators
of Dumont et al. (2017) where GHRM practices were found to signif-
OI 3.429 0.1147 0.0378 0.0459 0.1945 icantly determine the in‐role and extra‐role green behaviors of
1.00
employee directly as well as indirectly via creation of psychological
OI 3.429 0.0459 0.0622 −0.0775 0.1662 green climate. The indirect influence of GHRM on employee perfor-
2.00
mance is also supported by the findings of Saeed et al. (2019) where
OI 4.047 0.1067 0.0280 0.0600 0.1705 the relationship of GHRM practices with employee pro‐environmental
1.00
behavior was mediated by pro‐environmental psychological climate.
OI 4.047 0.0382 0.0605 −0.0805 0.1517
These findings indicate that adoption of GHRM practices by the orga-
2.00
nizations makes employee identify strongly with them and display per-
OI 4.664 0.0988 0.0295 0.0449 0.1587
formance behaviors that benefit the organization. An explanation for
1.00
the above finding lies in the arguments inherent in social identity the-
OI 4.664 0.0300 0.0647 0.0895 0.1574
2.00
ory according to which people's self‐esteem is tied to organizational
membership and as a result, they tend to identify with reputed organi-
Moderated mediation index
zations to enhance their self‐concept. Adoption of GHRM practices by
EV −0.0128 0.0310 −0.0707 0.0501
an organization reflects its pro‐environmental stance and concern for
Gender −0.0688 0.0640 −0.1965 0.0512
an important stakeholder group, that is, environment. This commit-
BC ment to environment enhances the stature of the organization in the
BC 95% CI 95% CI
community, thereby, making the employee identify strongly with it
Effect SE (Lower) (Upper)
and engage in organizationally desirable performance behaviors.
Conditional indirect effect of GHRM on VGB
Further, to uncover the conditions that may alter the intensity of
EV Gender at values of the moderators
the relationship between GHRM and employee task‐related and vol-
OI 3.429 0.0951 0.0343 0.0345
untary green behaviors, gender and personal environmental values of
1.00 0.1728
employee were proposed to moderate the relationship. However,
OI 3.429 0.0381 0.0523 −0.0578
results failed to provide support for the moderating effect of both
2.00 0.1438
environmental values and gender on the relationship of GHRM with
OI 4.047 0.0885 0.0255 0.0462
1.00 0.1499 organizational identification. Also, no support was found for the mod-
erated mediation effect of environmental values and gender on the
OI 4.047 0.0315 0.0507 −0.0606
2.00 0.1310 indirect relationship of GHRM with task‐related and voluntary green

OI 4.664 0.0819 0.0255 0.0360


behaviors through organizational identification. These findings corrob-
1.00 0.1369 orate the results reported by Dumont et al. (2017) where individual
OI 4.664 0.0249 0.0542 −0.0766 green values failed to moderate the effect of GHRM practices on in‐
2.00 0.1304 role green behavior of employee. It was surprising to note that
Moderated mediation index employee task‐related and extra‐role behaviors were equally influ-

EV −0.0106 0.0263 −0.0628 enced by GHRM practices of the organization irrespective of their
0.0415 personal environmental values. These results suggest that the effect
of GHRM on task‐related and voluntary green behaviors of employees
(Continues)
was not contingent upon environmental values and gender of
CHAUDHARY 9

employees. Thus, the effectiveness of GHRM in promoting organiza- 6 | THEORETICAL CONTRIBUTIONS AND
tional identification and consequently, green behaviors can be PRACTICAL IMPLICATIONS
expected to be uniform for all employees irrespective of their personal
environmental values and gender A possible explanation for insignifi- The present study carries important theoretical implications. This
cant moderation could be lower variance in environmental value study on GHRM by offering empirical evidence on its potential to fos-
scores of the respondents (SD = 0.62), indicating similar environmental ter pro‐environmental behavior among employee provides further
preferences of the employee. Due to accelerating pace of environ- rationalization for the urgent need to integrate sustainability dimen-
mental degradation, employee working in automobile industry, who sions into HRM systems of the organizations. It signifies the role of
are aware of the environmental damages caused due to industrial HRM in achieving environmental sustainability and builds the case
operations, may care and value environment equally. As a result, mod- for developing a sustainable HR system to support the cause of sus-
eration effect could have remained undetected due to lower variability tainability. By presenting a conceptual framework of the relationship
in environmental orientation of sampled employees. Further, the between GHRM and employee green behaviors, the study adds to
above results contradict the findings of a number of research investi- the understanding of the concept of GHRM and its consequences
gations undertaken in the corporate social responsibility stream and hence, strengthens the theory building by expanding the nomo-
(Alonso‐Almeida et al., 2015; Lamsa, Vehkapera, Puttonen, & Pesonen, logical network of GHRM, which is still in its infancy. The study by
2008; Marz, Powers, & Queisser, 2003) where women were reported examining GHRM as predictor of task related and voluntary employee
to be more concerned about the social responsibility of corporations green behaviors also adds to the understanding of antecedents of
and were significantly affected by their socially responsible actions. employee green behaviors and hence contributes to organizational
A possible reason for such a finding could be unequal representation behavior literature. Further, by elucidating the socio‐psychological
of females in the study sample where women constituted only 17% processes via which GHRM influences employee voluntary and task‐
of the overall sample. Underrepresentation of women in the sample related green behaviors, the study fulfills a major gap in the literature
could have resulted in nondetection of relatively weak moderation where dearth of research exploring the mechanisms linking GHRM
effects. However, further research is encouraged to confirm the above with employee outcomes has been acknowledged. Furthermore, by
findings. illustrating the contingencies of GHRM–employee green behaviors
This study makes several important contributions to the literature. relationship, the study offers a nuanced understanding of the relation-
First, by investigating the effect of GHRM practices on employee task‐ ship from employee perspective and hence, advances the literature on
related and voluntary green behaviors, it adds to the scarce literature behavioral HRM. By investigating gender and environmental values as
that links GHRM with employee workplace behaviors. Most of the moderator of GHRM–employee green behaviors, the study attends to
studies have considered either the effect of general HRM practices the need for research on the conditions that may stimulate or attenu-
on employee green performance behaviors (Paillé, Chen, Boiral, & ate the strength of the above relationship and advances the under-
Jin, 2014) or GHRM practices on employee general performance standing on the role of individual differences in shaping employee
behaviors (Shen et al., 2018). Second, it establishes organizational green behaviors. In addition, by focusing on environment component
identification as the essential socio‐psychological process via which of corporate social responsibility, the study makes an important con-
GHRM exercises its influence on employee green performance behav- tribution toward environmental management in terms of minimizing
iors. In doing so, it contributes to the understanding of complex under- the pollution, dangerous consequences of industrial waste, and deple-
lying mechanisms explaining the linkage of GHRM with green tion of natural resources.
performance behaviors. It also extends the existing literature where The study also carries important implications for HR policy makers
the indirect effect of GHRM has been largely explained in terms of in terms of keeping sustainability at the center of future paradigm
mediators such as pro‐environmental psychological climate (Saeed development in HRM (Boudreau & Ramstad, 2005). The study by
et al., 2019) and psychological green climate (Dumont et al., 2017) advancing the understanding on how HRM can contribute toward
by offering an additional explanation for the relationship through the effective environmental management will help the policy makers
process of organizational identification. Third, by hypothesizing the design policies to encourage the adoption of GHRM practices by the
moderating effect of personal environmental values and gender, the organizations. For effective implementation of green initiatives, orga-
study provides an important insight on the boundary conditions of nizations should provide employee with the green training that will
the relationship between GHRM and employee green behaviors. make them appreciate the importance of green management and
Lastly, by providing the empirical test of the hypothesized research equip them with the required skills and expertise to successfully exe-
model using a sample of employee from automobile sector in India, cute their green responsibilities. Further, organizations should
the study adds to the limited evidence on GHRM from emerging econ- appraise and recognize employee green performance to encourage
omies of the world. Given the developing nature of their economy, green behaviors. To reap even greater benefits, employee should be
such studies from emerging nations are desirable due to their increas- given the opportunities to participate and engage in green initiatives
ing contribution to environmental degradation. In doing the above, of the organization that will encourage them to contribute toward
this research advances the limited GHRM scholarship and makes dis- achievement of green goals by bringing in more innovative solutions
tinct contribution to environmental management literature. to the problems. By highlighting the boundary conditions of GHRM–
10 CHAUDHARY

employee green behaviors relationship, the study provides implica- Mr. Chandan Kumar and Ms. Akriti Raj, Research Assistants under this
tions for organizations' recruitment and selection process where con- project, for their assistance in data collection.
sideration should be given to gender and environmental values of the
prospective employee. Employee initiation, participation, and perfor- ORCID
mance both task related and voluntarily toward green goals should Richa Chaudhary https://orcid.org/0000-0002-2747-1430
be appreciated and recognized to motivate them and to help them
connect with the green objectives of the organization. As GHRM is RE FE RE NC ES
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