CHAPTER ONE

GENERAL INTRODUCTION

1.1 Background to the Study

1.2 Statement of Research Problem

1.3 Objective of the Study

1.4 Research Questions

1.5 Scope of the Study

1.6 Significance of the Study

1.7 Limitation of the Study

1.8 Definition of Terms

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.0 Introduction

2.1 Packaging Definition

2.2 The Emergence of Packaging

2.3 Importance of Packaging

2.4 Function of Packaging

2.5 Types of Packaging

2.6 Role of Packaging

2.7 The Growth of Packaging

2.8 Significance of packaging

2.9 The Effect of Packaging product on Consumer Choice

2.10 Packaging Development

2.11 Kinds of Packaging

2.11.1 Kinds of Material used for Packaging

2.12 Packaging Design Process

2.13 Packaging Design Process Chart

CHAPTER THREE

RESEARCH METHODOLOGY

1.0 Introduction

3.1 Research Design

3.2 Research Population

3.3 Sample size and Sampling Techniques

3.4 Questionnaire

3.5 Method of Data Collection

3.6 Research Instrument

3.7 Method of Data Analysis

 CHAPTER FOUR

DATA PRESENTATION ANALYSIS AND INTERPRETATION

4.0 Introduction

4.1 Data Presentation

4.2 Data Analysis

4.3 Test of Hypothesis

4.3 Summary of Finding

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.0 Introduction

5.1 Summary

5.2 Conclusion

5.3 Recommendation

Bibliography

Appendix
 ABSTRACT

This study effects of packaging on consumer choice, study of Cadbury Nigeria

PLC, Sokoto State. The main purpose is to examine the effect of packaging on
consumers' choice in Cadbury Nigeria plc, Sokoto Depot, and to determine
whether packaging has any influence on the packaging of consumer goods..
However, Packaging is the process of conceptualizing, planning and designing a
packet or wrapper to contain. Protect and merchandise the product (Kotler,
2003). In modern time marketing, if packaging does not sell a product, it is as
good as worthless. Highlighting the role of packaging in marketing or
communication a distinguished advertising practitioner, Chris, D (1987).
Observed that “packaging sell even more than advertising” this is because most
goods like cosmetics and others have little or no adverting support. The research
study justify that Packaging of Nigeria Cadbury sales depot is significantly
based on consumers' choice findings. There is not enough marketing effort in the
sales activities of the Nigeria Cadbury sales depot that most organization
structure does not provide for packaging department on its own. From the
analysis made from chapter from the result of the findings indicate the following,
As regards to the effect of packaging on consumers' choice in Nigeria Cadbury
sales depot the large amount of money spent for the promotion activities in
Nigeria Cadbury sales depot ,the product are not well recognized . this means
that the planning and development stage of the sales depot are the most
important areas to consider before any other thing.