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Business Environment
Business Environment
The Concept
means the sum total of all individuals, institutions and other forces that are
outside the control of a business enterprise but that may affect its
performance.
environment.
• The organisation must set goals and formulate plans and procedures
Nature of Business
Relativity Specific and general forces
Environment
Uncertainty Inter-relatedness
Dynamic
NATURE OF BUSINESS ENVIRONMENT
customers etc. who influence business firm directly while general forces
are closely interrelated. For example, increased awareness for health care
has raised the demand for healthy oil free food and healthy lifestyle.
environment.
opportunities and get the first mover advantage. The positive external
its performance.
its output to the environment in the form of goods and services, taxes,
etc.
various threats on time and serve as an early warning signal. For example,
Bajaj Auto made considerable improvements in its two wheelers when other
of various resources such as man, machine, money, raw material, power etc.
dynamic were changes are taking place at a fast pace. Changes such as
turbulent market conditions, less brand loyalty etc. In order to cope with
monitor the environment and adopt suitable business practices are the
ones, which not only improve their performance but also continue to
people, monetary policy, stock market indices etc. are some economic
enterprise.
product. Example, demand for LED smart HD tv‟s instead of LCD tv‟s, Use of
stability and peace in the country and the attitude of the elected government
is called as the silicon valley of India due to the favorable political conditions
beverages is prohibited.
Environmental Scanning
which can impact the current and future strategies of the organization.
business.
Definition
environment.
must minimize its threats and identify the weaknesses. This is made
organization cannot anticipate all the future events but based on the
business.
Internal environmental components are the components which lie within the
of environmental scanning.
External components are the components which exist outside the walls of an
organization, they still impact the business of the organization. The external
macro-environment.
is done in order to learn about the new opportunities and threats on the
#1 Research:
industry and the lurking threats so that opportunities can be exploited and
Research is an old method that has been used by various industries to learn
experts who have deep knowledge about the industry and can easily decode
its latest trends and recognize the first appearance of the opportunities.
#3 SWOT analysis:
#4 PEST analysis:
Political factors are regulated by the government and the changes in the
political factors can put a great impact on the business environment, for
#5 Analysis of industry
to them.
Examples of Environmental scanning
healthy food and beverages by following the demand of the time as more and
more people are now preferring healthy drinks and foods and not cold
BASIS FOR
INTERNAL ENVIRONMENT EXTERNAL ENVIRONMENT
COMPARISON
to all the internal forces and set of all the external forces
profitability.
the industry
Vision and Mission : Vision refers to the overall picture of what the
organization and its business, and the reason for its existence
forth.
implementation.
and conditions, often existing outside the company‟s boundaries but they
factors. These factors are not under the control of the enterprise. The
the same industry, offering the same product and services, and cater
Customers: Customers are the target audience, i.e. the one who
purchases and consumes the product. The customers are given the
they invest their money in the company. They get their share in the
profits also, in the form of a dividend. In fact, they have the right to
work for the company to help the company reach its mission.
Therefore, it is very important for the firm, to employ the right people,
retain and keep them motivated so as to get the best out of them.
overnight or it can also defame them, in just one go. This is due to the
fact that the reach of media is very large and so every content which is
going to air on any form of media can affect the company positively or
Macro Environment
Macro environment affects the entire industry and not the firm specifically.
That is why these factors are completely uncontrollable in nature. The firm
products.
Political and Legal Environment: The political and legal
which the company needs to adhere. The changes in these laws and
point if the company is the first mover in the race, subject to the
this environment will help the firm in deciding the optimal marketing
offer their products and services for sale to other countries. In fact,
Capitalism
The economic system in which businesses are owned and run for profit by
businesses.
In a capitalist economy, the production of all the goods and services is
dependent on the demand and supply in the market that is also known as a
market economy. It is different from the central planning system that is also
business.
The origin of capitalism can be traced back to 18th century England that
market economy.
Features of Capitalism
4. Price mechanism: Under this system, the demand and supply in the
price set for the products without any kind of involvement from the
government.
6. Free trade: In this system, the low tariff barriers exist that promote
international trade.
any amount of property and use it according to his will. After his
of inheritance.
Advantages of Capitalist Economy
interference.
Hong Kong
Singapore
New Zealand
Australia
Canada
Switzerland
United Kingdom
United States
Ireland
Socialism
money and other forms of capital, are owned to some degree by the public
(via the state). Under a socialist system, everyone works for wealth that is in
The political idea that is based on the belief that all people are equal and
A socialist economic system operates on the belief that what is good for one
is good for all. Everyone works for their own good and for the good of
public institutions.
a whole, therefore, should own or at least control property for the benefit of
Pros
from exploitation, because they own the means of production. There are
Cons
Capitalism vs Socialism
Capitalism Socialism
individuals
and socialism. Thus mixed economy has some elements of both free
1. Public Sector:
The public sector is under the control and direction of the state. All
decisions regarding what, how and for whom to produce are taken by the
state. Public utilities, such as rail construction, road building, canals, power
They are operated for public welfare and not for profit motive. The public
industries which require large investment and have long gestation period.
But they earn profits like private industries which are utilised for capital
formation.
2. Private Sector:
consumer goods and some capital goods. This sector operates under state
both public and private sectors operate in a competitive spirit. This is again
3. Joint Sector:
A mixed economy also has a joint sector which is run jointly by the state
4. Cooperative Sector:
consumer goods.
profit, to consume, produce and distribute, and to have any occupation. But
if these freedoms adversely affect public welfare, they are regulated and
operates on the basis of some economic plan. All sectors of the economy
function according to the objectives, priorities and targets laid down in the
plan. In order to fulfill them, the state regulates the economy through
various monetary, fiscal and direct control measures. The aim is to check
7. Social Welfare:
and poverty, such socially useful measures as social security, public works,
etc. are adopted to help the poor. On the other hand, restrictions are placed
and socialism, the resources of the economy are utilised in the best possible
manner. The price mechanism, the profit motive, and the freedoms of
the two sectors which are conducive for achieving a high rate of capital
and failures of the two sectors can be made by comparing their respective
higher level of production in the two sectors, the state is able to achieve the
by the state as under a socialist economy. The workers are not forced to
work, Workers are provided monetary incentives in the form of bonus and
cash rewards for inventions. Labour laws are passed fixing minimum wages,
disablement, death, illness, etc. The production and sale of noxious articles
are banned, while those of essentials are increased for the benefit of the
concentration of economic power in the hands of the few rich, and to lessen
A mixed economy has also certain defects which are discussed below:
The experience of the working of mixed economies reveals that the public
sector and the private sector do not see eye to eye with one another. The
private sector is treated like a step-child and groans under the various
restrictions imposed upon it by the state. The private sector is taxed heavily,
while the public sector is given subsidies and preference over the former in
developed countries also reveals that they have not been able to remove
and socialism. The private sector is allowed to operate freely under a loose
system of government regulations and controls. The public sector also does
not operate under the rigid conditions which are laid down under a planned
economy.
It has to depend for its supplies of raw materials, intermediate products and
factors on the vagaries of the market mechanism. If in the market, the prices
of inputs are increasing due to their shortages, the public sector will be
for functioning of public and private sectors and economic planning. Even
countries such as USA, UK, etc. which were known as capitalistic countries
are also called mixed economies now because of active role of their