MINISTÉRIO DA EDUCAÇÃO

SECRETARIA DE EDUCAÇÃO PROFISSIONAL E TECNOLÓGICA

INSTITUTO FEDERAL DE SANTA CATARINA – CÂMPUS GAROPABA
Curso: Técnico em Administração Integrado ao Ensino Médio – 2021.2
Unidade Curricular: Inglês
Docente: Dra. Maria Rosa da Silva Costa

VOCABULARY ACTIVITY 1

Fill in the gaps with the correct word (verb or noun).

sell financial services export automobile real estate

develop hospitality provide recruitment employ

1. The agency intends to _________ only 2,500 of the current 3,400 employees in its 40
branches by the end of the year.

2. A _________ company sells houses, land and offices.

3. Barilla and Mulino Bianco _________ to more than 150 countries. Every year more than
3,000,000 tons of food products, with the brands Barilla and Mulino Bianco are featured on
dining tables the world over.

4. Apart from installation and commissioning, Siemens will also _________ services such as
personnel training and system maintenance over the next five years.

5. This _________ company finds new employee for all branches of the travel industry,
_________ in hotels and restaurants, entertainment and recreation, as well as the tourist
attractions in a particular region.

6. Kikkoman is a Japanese company that _________ 400 million litres of soy sauce every year,
but it also _________ new products for the pharmaceuticals industry.

7. We have approvals for our products from leading engine manufacturers in the _________
industry such as Daimler Chrysler (MB), VW, BMW, Porsche, MAN, Scania, Volvo, MTU,
Deutz, ZF, Steyr Motors, Cummins.

8. In its capacity as a European commercial bank, WestLB provides _________ and products
to customers based in many different countries and jurisdictions.
 MINISTÉRIO DA EDUCAÇÃO
SECRETARIA DE EDUCAÇÃO PROFISSIONAL E TECNOLÓGICA
INSTITUTO FEDERAL DE SANTA CATARINA – CÂMPUS GAROPABA
Curso: Técnico em Administração Integrado ao Ensino Médio – 2021.2
Unidade Curricular: Inglês
Docente: Dra. Maria Rosa da Silva Costa

VOCABULARY ACTIVITY 2

Match the words on the left with the words on the right:

(1) well-trained ( ) money

(2) training ( ) centre
(3) main ( ) company

(4) retail ( ) course

(5) save ( ) staff
(6) potential ( ) customer
(7) competitive ( ) fair
(8) trade ( ) outlet
(9) current ( ) account
(10) parent ( ) price

Complete the sentences with the words from the list. There are four extra words:
appointment assembly bill diary efficient
lower plant purchasing raise salary sign
target turnover wholesaler

1. The company’s ......………………….... last year was 2 billion.

2. I have to fix a(n) ....………………...... with an important client.
3. Please ......………………….... your name in the visitors’ book.
4. A(n) ....………………...... manager buys all the things that the company needs.
5. One of the robots on the .…………………......... line has stopped working.
6. A(n) ..........…………………… stores products in a warehouse.
7. You write down your appointments in a(n) .…………………………......... .
8. At a hotel, you get a(n) ...……………………....... when you leave.
9. A(n) ..........……………………… person does not waste time at work.
10. Our products are too expensive. We must .......……………………... the prices.

VOCABULARY ACTIVITY 3
 MINISTÉRIO DA EDUCAÇÃO
SECRETARIA DE EDUCAÇÃO PROFISSIONAL E TECNOLÓGICA
INSTITUTO FEDERAL DE SANTA CATARINA – CÂMPUS GAROPABA
Curso: Técnico em Administração Integrado ao Ensino Médio – 2021.2
Unidade Curricular: Inglês
Docente: Dra. Maria Rosa da Silva Costa

Marketing Key Phrases – Match these phrases to their definitions

target market marketing strategy market leader

consumer market research market share product placement
premium brand brand loyalty product endorsement

1) The _______________ of a product or service is the group of people it is aimed at e.g. students,
businesspeople, car owners.

2) _________________________ means a celebrity or other well-known person publicly supporting the

product and appearing in its advertising e.g. David Beckham featuring in a sportswear commercial.

3) A ___________________ is a range of products that sells for a much higher price than other similar
products because of its higher quality or better brand image e.g. Ferrari, Louis Vuitton.

4) A ___________________ is a detailed plan that a company makes for how it will advertise and promote
its product or service.

5) The __________________ that a company has is the percentage of the total sales it makes, for that
particular product or service. e.g. If company X sells 24% of all soft drinks, they would say: “Our company
has a 24% ____________.”

6) __________________ means customers always buying from the same company because they like it
more than its competitors.

7) ______________________ means deliberately putting your product in movies, TV shows or other media
to make it visible and promote it to the viewers of that media. e.g. Vaio in James Bond 007.

8) A ____________ is a person who buys a product or service for personal use.

9) _________________ involves carrying out surveys or using other methods to find out the opinions of
your target market, so that you can make better decisions when designing your product and marketing
strategy.

10) The _______________ is the company whose product or service outsells the products or services of its
competitors. e.g. Coca-Cola is the ______________ in the global soft drinks industry.

VOCABULARY ACTIVITY 4
 MINISTÉRIO DA EDUCAÇÃO
SECRETARIA DE EDUCAÇÃO PROFISSIONAL E TECNOLÓGICA
INSTITUTO FEDERAL DE SANTA CATARINA – CÂMPUS GAROPABA
Curso: Técnico em Administração Integrado ao Ensino Médio – 2021.2
Unidade Curricular: Inglês
Docente: Dra. Maria Rosa da Silva Costa

Fill in the blanks with the words in the box.

industry donations finances charity volunteer

stock exchange shares incorporation bankruptcy capital
fund-raising shareholder annual report profit

1. At Christmas many people give ______________________________ to help needy children.

2. During the financial crisis, even some large corporations declared ________________________.

3. It is good to work as a ___________________________; it really shows your support for a cause

since it’s not actually a job, and you’re not making money.

4. I should have bought ________________________ in Samsung when it was just starting. Now, it
is a huge conglomerate, and its _____________________________ are profiting handsomely.

5. The Wall Street ____________________________ is the most powerful trading site in the world.

6. The first year of a new business usually doesn’t yield much _________________________ with
so much start up overhead.

7. This year’s ______________________________ shows an increase in production from last year.

8. If a CEO cannot manage company ______________________ well, the company is likely to fail.

9. ___________________________________ is an essential part of the Red Cross since it depends

on charitable donations.

10. The auto __________________________ slowed production after the recession in 2008.

11. I often give money to a ____________________________ like Salvation Army or Red Cross.

12. To keep a business running, companies must have plenty of ________________________.

13. ____________________________ with limited liability is a privilege.