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This Study Resource Was: Taller de Comprensión de Lectura
This Study Resource Was: Taller de Comprensión de Lectura
APRENDICES
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GRUPO 3
GESTIÓN DE MERCADOS
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FICHA 1749854
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Supply and Demand”, que se encuentra en el objeto de aprendizaje de la Actividad de
Proyecto 4, y conteste:
a. Supply _C_Expensive
b. Demand __B__Desire to buy any product
c. High price __D__All people
d. Mass market __E__The lifetime of goods and services.
e. Life cycle __A__Disposition to offer products
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2. According to the text, mention the things people take into account to
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determine the demand.
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The measure of the demand for a product or service will be the number of people who
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buy it or make use of it.
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This means that, when a product is made or a service is provided and placed on the
market, the product must meet the characteristics that users seek, in terms of volume,
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If this is achieved, the product or service is sold and the money generated is used to
continue operations and to cover the costs of the investment.
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F (X) V ( )
c. One of the four Ps of marketing mix is Package F (X) V ( )
d. Price is the amount a customer pays for the product F ( ) V (X)
e. Planning is to transform and develop marketing objectives to marketing strategies
F (X) V ( )
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4. Answer the following questions a. What is Benchmarking?
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Advantages: Such detailed benchmarking includes comparisons of engineering
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practices, data collection procedures, office routines and performance indicators for
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each of the processes under study. Flow diagrams can capture key relationships and
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assist managers in identifying areas for improvement.
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Disadvantages: The focus on specific procedures is very management-oriented, which
means that an external monitor must depend on the information provided by utilities.
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different utilities.
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5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
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5. COMPANY: Entity in which capital and labor are involved as factors of
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production as factors of production of industrial or commercial activities or
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for the provision of services.
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6. DEMAND: the quantity of goods and services that are acquired by consumers
at different prices, at a specific time unit since without a temporary parameter
we can not say if a quantity of demand grows or decreases
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7. GOODS: they refer to anything, tangible or intangible, that is useful to man and
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10. PRICE: Amount of money that allows the acquisition or use of a good or
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service.
11. PRODUCT: It is an eligible, viable and repeatable option that the offer makes
available to the demand, to satisfy a need or meet a desire through its use or
consumption.
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13. RESEARCH: it is considered an activity oriented to the obtaining of new
knowledge and its application for the solution to problems or scientific
questions.
15. SELL: It is changing products and services for money. From the legal point of
view, it is about the transfer of the right of possession of a good, in exchange
for money.
16. SERVICES: they are functions exercised by people towards other people in
order that they comply with the satisfaction of receiving them.
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17. STORE: it is a type of commercial, physical or virtual establishment, where the
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buyer can acquire both goods and services in exchange for money.
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18. TARGET: It is a desired result and it answers the question: What do we want to
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achieve in an "x" period of time?
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19. TECHNOLOGY: a set of scientifically ordered knowledge that allows the design
and creation of goods or services that facilitate adaptation to the environment
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20. UTILITIES: It is the profit or benefit that can be obtained from something.
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6. Write a ten lines text that summarizes the topic of the activity.
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Product: the product that was chosen are the surprise breakfasts, where the client will
be offered a variety of breakfasts for that special person, these have the possibility of
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Price: according to the demand curve, the breakfasts are at a balance point of 70,000
each and the monthly sales of 40 units
Distribution: breakfasts will be available for your request at strategic points of candy
stores, rose shops and teddy shops. of the consumer, and do it at the same time in a
way that stimulates your purchase.
Promotion: the main source of publicity will be through a post on social networks and
love pages framed by an audience of 16 to 35 years old.
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