DBSHEP’S

DON BOSCO COLLEGE, PANAJI- GOA

BACHELOR OF BUSINESS ADMINISTRATION

2021-22

INDIVIDUAL COMPONENT

NAME: Dawson Collaco

ROLL NO: 14
CLASS: TYBBA
SEMESTER: 10th

SUBJECT: Brand Management

TOPIC: A comparison between 4 pairs of Brands from different Industries.

SUBMISSION DATE: 20/1/2022

Ferrari vs Lamborghini

Price:

Ferrari – Ferraris’ are known for their price tags, as well as for being very selective with their buys
when it comes to newer cars. They have a long history and heritage with producing cars. Although
none of them are cheap, they start from around $200,000/- and only keep rising up into the millions.
Like the Ferrari 488 Spider which costs around INR 4.40/- Cr or even the 458 Italia costing INR 3.87/-
Cr all the way up to the LaFerrari which is expected to cost INR 8/- Cr or the SF90 Stradale which can
go for INR 7.50/- Cr.

Lamborghini: Lamborghinis’ on the other hand are not very picky with their buyers, and allow
anyone who can afford them to purchase it. They have a long rivalry with the Ferrari brand, ever
since the dawn of its existence. Lamborghini tries to undercut the price of a Ferrari while tries to go
faster. As that’s being said, Lamborghinis don’t come cheap like the Lamborghini Gallardo went for
INR 2.80/- Cr or the newer Lamborghini Huracan Evo INR 3.22/- Cr to the Aventador for INR 7.2/- Cr
and the Centenario Roadster being limited edition will set you back around INR 15.4/- Cr

Styling and Design

There are very clear styling differences between Ferrari and Lamborghini, and much of it comes
down to elegance vs. pretentiousness.

Ferraris tended to sport elegant, sweeping bodywork with a variety of hidden aerodynamic features
— such as the Ferrari 812 Superfast’s front diffusers and curved dams — to allow the vehicles to slice
through the air with ease.

Lamborghinis tend to favor external aerodynamic features with sharp edges. Their designs are much
flashier and less subtle. Lamborghinis try to be more towards the sporty edge when it comes to their
design like the Centenario.

Public Image:

Everyone has heard about Ferrari and Lamborghini, both companies are known to produce fast,
expensive cars that break banks. Both companies standout in their own way, if the customer prefers
subtlety, speed and luxury, then Ferrari is the brand. On the other hand Lamborghini entertains the
others, providing their customers with practically unlimited options when it comes to designing their
car with vinyl and colours. Ferrari does not promote this with their cars even after the customer has
purchased it. Ferrari has even taken some of its customers to court for modifying their Ferraris or
even wrapping them in ‘different’ colours.
Opinion:

Lamborghini is the brand doing better since they produce that are more speed focused and are more
liberal with their fan base as compared to Ferrari. Keeping being more liberal aside, they provide
their customer base with more customization and options, so along with good looks. Lamborghini
also has more different engine variants as compared to Ferrari, they produce the following engines:
V8, V10 and V12 while Ferrari only has 2 options: V8 and V12. Therefore Lamborghini is doing better
in the market in comparison to Ferrari.

Swiggy vs Zomato

Price/ Offers:

Swiggy: Swiggy is a budget friendly food delivery app, their prices may vary but they have better
rates as compared to their competitor, as well as more discounts depending on the location and
restaurant. Because of the discounts, the delivery charges will come out lower in the sub total,
leading to a cheaper bill.

Zomato: Zomato is more towards the expensive side, they provide their customers with lesser
discounts from restaurants as compared to its competitor. To attain these said discounts like on
Swiggy, you have to be a member. The customers that have the membership, get really good
discounts either for dining or ordering. Zomato has more features like comparing restaurants
reviews and ratings as well as pictues and location therefore helping its customers pick the best one
to dine or order from. A feature that its competitor does not have.

Quality:

Swiggy has a larger fleet of bikes that deliver food, the likelihood of one being near you is higher
than an employee of Zomato, this in turn effects the delivery times and reduces the waiting period.
In terms of packaging both services are very similar and go a good job.

Opinion:

Swiggi is performing better in the market as opposed to Zomato because not everyone is going to be
willing to pay extra for the same service and also without a doubt Zomato has a good service on its
app by providing ratings, pictures and reviews about the restaurant and allows for its customers to
book dine-ins but, the lay man isn’t going to dine-in every day or on a regular. Hence, Swiggy would
be the better option among the two.
Uber vs ola

Price:

Ola: Ola charges its customers INR 6/- per kilometers while the minimum fare for one is between INR
50/- 60/- depending from state to state.

Uber: Uber charges its customers INR 10/- per kilometers and the minimum fare is at INR 85/- for
every state that it’s present in.

Quality and Public Image:

Uber has a higher quality rating as compared to Ola, as per reviews online, there have been many
instances where the customer argues with the driver for Ola either because he’s taken them to the
wrong location, or the GPS is not working. Whereas for Uber, majority of the customers have good
reviews, cars are clean and arrive on time, GPS is functional and does not have hidden charges like
toll fees, unlike Ola, that choose to keep this hidden until the very end. Even the attitude of drivers
and professionalism is much better when it comes to Uber.

Opinion:

Uber is doing better in the market as opposed to Ola because their prices are hardly that different,
and paying a few rupees more for a comfortable, peaceful and safe drive is worth it, along with the
waiting time. No one likes to be kept waiting or be late. Customers want to be treated with respect
and as the saying goes “customer is king” and Ola does not always follow that.

Dominos vs pizza hut

Price:

Dominos: Dominos Pizza has a large menu and a great variety to choose from depending on what
you’re craving for a decent price. They provide their customers with 3 sizes for all pizzas, Regular,
Medium and Large. Their classics include the cheese & barbeque which come for INR 180/-, 365/-
and 580/-, chicken fiesta, spicy chicken and barbeque chicken all come for INR 235/-, 445/-, 665/-,
and Chef’s Chicken Choice which includes the Zesty Chicken, Chicken Golden Delight and Chicken
Mexicana for INR 290/- , 510/-, and 720/-. The average price for two people at Dominos Pizza is
around INR 500/-

Pizza Hut: Pizza Hut is known for its Quality pizza all over the world, they have 2 sizes of pizza, their
Chicken Tikka, Chicken Sausage & Tikka as well as their Smoked Chicken Pizza come for INR 325/545
for Pan Crust and INR 390/640 for Stuffed Crust. They have many other flavors that range from INR
355/625 for Pan Crust and 420/720 for Stuffed Crust. The average price for two will be about INR
600/-

Quality:

Pizza Hut delivers more quality as compared to Dominos’ pizza along with more ‘different’ flavours,
whereas Dominos delivers more ‘close to home’ flavours in India. Dominos seems more favourable
for a single person to order, on the other hand dominos would be better if there was occasion.
Quality in Dominos is not bad, but not at the same level as Pizza Hut, as Pizza Hut serves different
types of crusts along with the variety of pizza options. The Pizza Hut establishments are also more
aesthetically pleasing whereas Dominos is more mediocre and bland in comparison.

Opinion:

Pizza Hut is doing better in the market as compared to Dominos, they have set up much more
franchises all over the world, they have many more offers and seasonal offers as well. They engage
with their customers who dine in. They even make aesthetically pleasing establishments, and market
themselves much better than Dominos. Therefore, I came to the conclusion that Pizza Hut is the
brand performing better than Dominos.