NAMI State

Membership
Committee
Leadership
Survey

Thank you in advance for your time in participating in this anonymous survey.
Please rate the suggestions below in order of their importance for INCREASING MEMBERSHIP.
1 is the least important -- 4 or 5 the most important priority.
Again thank you.

Create a detailed Action Template for NAMI Affiliates for brainstorming and outreach in their local
areas.

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Rate the importance to NAMI of participating in the following:

1 Most
2 Important 3 Needed 4 No Need
Important

Mental Illness Awareness

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Week in October
Mental Health Month in
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May
Children's Mental Health
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Day in May
Creating a new Mobile
Marketing Month for j
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NAMI in May

Health Fairs j
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Where should NAMI advertise in the broader community?

 1st Best $ 2nd Best $ 3rd Best $ 4th Best $
5 Not worth it
Spent Spent Spent Spent

Places of Worship j
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Restaurants (place
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mats)

Bulletin Boards j
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Newspapers j
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Movie theaters j
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Transportation (ie
buses, bus stations, j
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trains)

Other j
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Use community groups within and outside of the mental health community to spread the message and
recruit members.
such as: the Yale Neuropysch Conference co-sponsored by NAMI, psychiatrists, social workers, mental health
workers, school teachers, police, places of worship, service clubs, United Way, League of Women Voters,
PTOs, etc.

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Partner with community organizations in their scheduled events.

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Sponsor In Your Own Voice in different places in your community.

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Reach out to the economically disenfranchised by locating classes in supportive housing, shelters, and
inner city schools.

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Send membership requests by mailing / e-mail to all those who have attended NAMI meetings or events
but have not yet joined.

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Have a program of value incentives.

such as: a two-for-one promo where two people join for the price of one, a reduced two-year membership,
or life membership.

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Have some giveaway item/s available for the Affiliates to offer people who join NAMI at a Support Group
or educational event.
e.g. Dunkin Donuts or Starbucks gift card.

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Use the media more aggressively, making all events media events.

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Send event information to the community.

c Libraries
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g

c Providers
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c Hospitals
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c Schools
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c Web sites
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c Other
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Widen the categories for open door membership and consider no membership lapsed.

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Use the open door membership to gift community leaders.

Check as many as you think important.

c Libraries
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c LMHAs
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c Mayors
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c State Senators and Representatives
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c School Nurses
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c Police Departments
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c Others
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Create a statewide staff position for Social Media.

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Welcome new members with a personal letter that informs them of how important their decision to join
is to the success of NAMI.

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Offer Affiliates a New Member Packet

Include a personal welcome letter, information on support groups and events, and a range of real volunteer
opportunities.

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Facilitate new members engaging in committees and special projects

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Affiliate board members should divide up the Affiliate membership list and call people to invite them to
programs as well as ask how they are doing and offer support or clear directions to resources---or to
just thank them for being part of such a dynamic organization.

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Affiliate officers should try to get to know each member by name.

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Use the Affiliate and NAMI CT web sites for posting of all meetings and events.
the NAMI CT web site should include posting of all Affiliate meetings to encourage interaction between
Affiliates.

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Create a template for all the NAMI web sites making them easy to navigate and universally
understandable.

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Use technology to increase participation and to help with the organizational work flow.

1 Most 4 Can do
2 Important 3 Needed 5 Do not want
important without

Telephone conferencing j
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 Social Networking j
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e-mail j
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Online groups j
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Online education j
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Live streaming of
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programs

Credit card renewal j

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Credit card donations j

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Google Chrome or
similar programs; used
so more than 1 person j
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can work simultaneously
with others

Item 10 j
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Create a statewide staff position for Social Media.

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Start a NAMI best practice blog.

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Have Family to Family reunions.

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Develop Advocacy classes and short courses to keep members informed on topics related to mental
illness.

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Have an annual membership event/reception with a theme of “be a friend/bring a friend.”

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Give a pin for membership at a certain level of donations.

e.g. NAMI’s silver ribbon

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Have a membership recruitment contest with prizes.

Recognize winners with a free year of membership or registration for the NAMI Annual Convention.

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Give memberships to every contributor and/or sponsor of the NAMI Walk.

1 2 3 4

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Use surveys to poll Affiliates on their membership issues.

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Use surveys to find out how people learned of NAMI; what issues are important to their membership,
and why they leave.

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Please make any suggestions for increasing membership that have not been covered or add comments
regarding ideas expressed in this survey.
5

Please indicate your Affiliate or relation

Groups listed in this order: Affiliates, Family Support Groups, NAMI-CAN (Child & Adolescent Network)
Support Groups, Staff, and Donors
Elm City 6

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