MALL OF SAUDI

AN EXPERIENCE
LIKE NO OTHER
1. MALL OF SAUDI
THE KINGDOM’S FLAGSHIP DESTINATION

Mall of Saudi will be the Kingdom’s

flagship destination for retail, leisure and

prestigious stores as well as new brands

making their debut in the market.

Mall of Saudi will represent the next generation

of integrated shopping malls, bringing the latest
trends in international mall design and catering
to the Saudi customer of tomorrow.

Designed as a lifestyle venue, the mall will contain

the most recognizable brands in retail from fashion,
home styling to electronics.
2. RIYADH
A MARKET WITH GREAT POTENTIAL

• Largest retail market in the Middle East The largest malls were developed a decade ago, none of which provide the one-stop shopping
• 6 million population experience demanded by present-day Saudi customers.
• SAR 101 billion of retail potential

Saudi, a super-regional project with a full range of products and services in a single location.

2018 MALL GLA PER CAPITA

TOTAL RETAIL POTENTIAL SAR BN

40,000 –
2018 Retail Potential Per Capita (SAR)

35,000 – Abu Dhabi

Dubai

30,000 – 63 98
25,000 – Riyadh
101
20,000 – Jeddah
62
15,000 –
43 Ajman Fujairah
Sharjah Doha
10,000 – Tunis Bahrain
26 Muscat
5,000 – Beirut
51
0 – Cairo
Alexandria
–

–
0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 1.1 1.2 1.3

2018 Mall GLA per Capita (SQM)

3. LOCATION
Mall of Saudi is located in the Al Narjis District with direct access from Thumamah and
STRATEGICALLY SITUATED IN
Abi Bakr As-Siddiq Roads, both of which are being upgraded to form part of Riyadh’s
THE HEART OF NORTH RIYADH
MEDINA inner-city motorway infrastructure.

KIN
King Khalid
GF
International Airport
AH
DR
D

Princess Nourah
Bint Abdulrahman
University

P O RT R O A D
Riyadh Passenger
Railway station SAR

MECCA RD
AN

Pri
ALM
GS

nce

AIR
KIN

Fa
D
AM R

is
M

al
DAM

Ibn
Ab
Imam Muhammad

du
Ola

Ibn Saud

laz
Islamic University
ya

JEDDAH

iz R

SH
RD
S

AH

d
tre

AI
AM
UM

KH
TH
et

JA
King Fahd
AB

BE
Interntional Stadium
UB

RA
Kingdom
AK

Hospital
RA

LA
D
GR
SS

HM
IN
NR

EA
RIYADH
IDD

ER

ED
KIN

TH

STE
IQ

OR

AL
N
RD
GK

RN

SA
Riyadh International
HAL

BA
RIN
Convention &
Exhibition Center

H
ID R

GR
D
D

RD
AH
KIN

LL
DU D
AB SR
GF

G I King Saud DAMMAM

King Abdullah KIN U RA Bin Abdulaziz
AH

Financial District KH University for

DR

Kind Saud Health Sciences

University
D
4. CATCHMENT
North Riyadh, Mall of Saudi’s location, is the fastest growing zone in the city. Riyadh’s average
RIYADH’S FASTEST
population growth is forecast to be 1.1% per annum between 2018 and 2025. The immediate
GROWING AREA
area around Mall of Saudi is forecast to grow at 2.3%.

PR
IN
King Khalid

CE
TOTAL TRADE AREA International Airport

FA
I
KIN

SA
L
GF

IBN
Al Narjis

AH

BA
DR
CURRENT IN 2025

ND
D

AR
AB
Princess Nourah
bint Abdulrahman

DU
University

LA
ZIZ
RD
1.5 1.8
RD

RD
AN
ALM

RT
GS
KIN

O
RD

RP
MAM
MILLION PEOPLE MILLION PEOPLE DAM

AI
RD
AH
AM

Ola
M

AB
THU

ya

UB
Str

AK
Imam Muhammad D
GR

RA
e
Ibn Saud
IN

et
NR
Kingdom

SS
Islamic University
R
Hospital
HE

IDD
RT
NO

IQ
KIN

RD
GK

RD
King Abdullah AH
HA

U LL King Saud Bin Abdulaziz

Financial District BD University for Health Sciences
LI

CENTRE A
ING
DR

KIN
OF RIYADH CITY
D

GFA
Riyadh
International

H
DR
Convention &
Exhibition Center

EA
King Saud

ST
University
692,303 1.1 MILLION

E
RN
PRIMARY CATCHMENT AREA
PEOPLE IN THE PEOPLE IN THE

RIN
PRIMARY TRADE SECONDARY TRADE SECONDARY CATCHMENT AREA

GR
AREA IN 2025 AREA IN 2025

D
5. RETAIL POTENTIAL
The neighbourhoods around Mall of Saudi have the highest retail potential in Riyadh due to
RIYADH’S HIGHEST CONCENTRATION their consolidated residential structure and relatively high incomes per capita. This contrasts
OF SPENDING with the locations of other super regional mall projects with lower density catchment areas
which will require longer for their retail potential to emerge.

MALL OF SAUDI CATCHMENT King Khalid

International Airport
RETAIL POTENTIAL

SAR 32.2
10
11 14 15
RD

BILLION

SH
AH

Kin

AIK
M
MA

g Fa
THU

HJ
AB
hd

ER
Roa

AL
d

AH
ME
DA
EAS
RD 3

KIN
ING

LS
NR

TER

AB
GK
RT HER 6

AH
NR
NO

HAL
MALLS OVER 50,000 SQM GLA

ING
5

ID R
9

RD
D
7
RD
AH
ULL RD
EXISTING MALLS: UPCOMING MALLS: RETAIL POTENTIALS 1 ING
A BD
AIS
2 K UR
KH
1 RIYADH GALLERY MALL 8 AL KHALEEJ MALL $$$ ABOVE SAR 10 BILLION 12

2 HAYAT MALL 9 KAFD $$ SAR 5–10 BILLION

3 GRANADA CENTRE 10 CORDOBA BOULEVARD $ SAR 1–5 BILLION

13
8
4 PANORAMA MALL 11 AL WEDYAN $ BELOW SAR 1 BILLION
4
5 AL NAKHEEL MALL 12 UNIVERSITY BOULEVARD

6 AL HAMRA MALL 13 MALL OF ARABIA

7 RIYADH PARK MALL 14 THE AVENUES RIYADH

15 MALL OF SAUDI

RIYADH RETAIL POTENTIAL IN 2025

6. CUSTOMER INSIGHTS
Extensive consumer research has confirmed shopping habits in Riyadh and highlighted
FULFILLING DEMAND
shortfalls in the market. Mall of Saudi is positioned to fulfil this shortfall with its exclusive

Loyalty
40% of frequent mall shoppers go at least
twice a month to competing destinations.

Quality Leisure
Customers have expressed a preference for good quality 50% of shoppers combine
food and beverage outlets with ample spaces, outdoor shopping with leisure.
seating, fresh air and greenery, which is ranked third
most important reason for choosing a mall.

Travel time Dining

Customers are willing to travel long distances for a special 75% of shoppers combine
experience; 80% of people are willing to travel over 30
leisure with dining

Grocery Meeting
+70% of shoppers grocery shop during a mall visit,
with 42% purchasing a full trolley of goods. with friends
21% of customers visit shopping
malls to meet friends.

Source: GRMC Advisory Services, 2018

7. A CLOSER LOOK AT MALL OF SAUDI
Mall of Saudi will respond to the current high level of unsatisfied demand in
the Riyadh market with its one-stop shopping and leisure destination approach.

OVER 600+
STORES 296,000
SQM
40,000
SQM
9,000
SQM

OF MALL INDOOR SKI SLOPE CARREFOUR

GROSS LEASABLE AREA AND SNOW PARK HYPERMARKET

38 10,000
A 5 STAR LUXURY ONE
HOTEL WITH OF THE SCREEN
275+ ROOMS WORLD’S VOX CINEMAS PARKING
LARGEST SPACES
62,700 AND
SQM OF LEISURE
ENTERTAINMENT
INDOOR
SKI
SLOPES
9,500
SQM MAGIC PLANET
8. RETAIL
A FULL RANGE OF PRODUCTS AND SERVICES
8. RETAIL

Mall of Saudi will provide a full range of

products and services at every price point
for all the family. As a one-shop destination,
Mall of Saudi will bring Saudi customers with
the leading international brands, lifestyle
retailers and everyday services.

LUXURY FASHION DISTRICT

CONTEMPORARY & VALUE FASHION

LIFESTYLE RETAIL

CARREFOUR: FRENCH HYPERMARKET

SERVICES
9. FOOD AND BEVERAGE
A NEW WAY TO DINE
9. FOOD AND BEVERAGE
A NEW WAY TO DINE

Dining is at the heart of an integrated

shopping experience that fosters lasting
memories. Mall of Saudi will deliver a range

at all times of day.

PARADISE WATER GARDEN

precinct, comprising semi-formal and formal

dining in a backdrop of lush greenery and water
features. A retractable roof will provide an air-
conditioned space that allows open-air dining
during cooler periods of the year.

FOOD LOFT
The Food Loft represents the ultimate concept
in high quality fast dining. It is a food hall which

before one’s eyes and stimulates all the senses.

In addition, the Food Loft will celebrate the joys
of cooking by providing demonstrations from
leading chefs and kiosks where customers can
buy specialist culinary products.
9. FOOD AND BEVERAGE
A NEW WAY TO DINE

PARK CAFÉ
The Park Café will comprise fast food outlets

for both regional and international cuisine

in a deconstructed environment with ample
greenery. Glass doors open to an inviting
outdoor terrace with scenic seating spaces
and adjacent plaza with trendy food trucks.

CHALET RESTAURANTS
AT THE WINTER GARDEN
Ski Saudi will feature a stunning winter garden
with carefully selected chalet restaurants in
an alpine setting. Diners will enjoy the snowy
scenes from the warmth of the restaurants and
will then be able to step out to the invigorating
chill of the ski slope and snow park.

MALL CAFÉS
Given the importance of malls as meeting
places in Riyadh, Mall of Saudi will be a
distinctive hub for café culture and uphold the
social element of shopping that brings people
together. The cafés will be located throughout
the mall at strategic places to stop and will
be an integral part of the customer journey.
10. LEISURE
STATE-OF-THE-ART ENTERTAINMENT
10. SKI SAUDI
SKI SLOPE AND SNOW PARK

Exotic snow experience with rides and

attractions for all the family as well as
meeting and learning about Mall of Saudi’s
resident penguins.

Mall of Saudi will feature an extraordinary

indoor slope that will be the biggest
in the region. Its 40,000 SQM area will

The snow park will provide many adrenaline

rides for young Saudis. The entire ski slope
and snow park will be landscaped with trees
and projected images of mountains to enhance
the reality of an Alpine experience.
10. LEISURE
Leisure and entertainment will be part of the core experience for visitors, engaging
STATE-OF-THE-ART ENTERTAINMENT all ages and deepening the sense of family and community interaction.

Vox Cinemas’ distinctive brand never fails Little Explorers develops children’s
in bringing the latest Hollywood, Bollywood understanding and their physical and
and Arabic movies in 2D, 3D, 4DX and cognitive skills through immersive
extra-large screen formats for the ultimate educational experiences across five
cinematic experience. zones. It has proven an extremely popular
destination for edutainment, consistently
attracting high numbers of visitors.

Magic Planet lets children discover fun in a

brand-new way. Its mixture of fun, entertainment
and education makes one of the most consistently
popular indoor family entertainment destinations.
 11. EXTERNAL ROADS ACCESS
ENTRY FROM
SURROUNDING HIGHWAYS

points for customers travelling from

across its catchment area to enhance
their experience. Bridges across
Thumamah Road will provide direct
access and make entry and exiting
as smooth as possible.
The mall will have dedicated bus
PR

stops and a shuttle to the nearest

IN

King Khalid
CE

International Airport
FA

metro station for access to public

ISA
KIN

LI

transport.
GF

BN

Al Narjis
AH

BA
DR

ND
D

AR
AB

Princess Nourah
bint Abdulrahman
DU

University
LA
ZIZ
RD

RD
D

AN
TR

LM
SA
OR

K ING
RD
RP

MAM
DAM
AI

RD
AH
AM
Ola

UM
AB

TH
ya

UB
Str

AK

Imam Muhammad D
GR
RA
eet

Ibn Saud
Kingdom RIN
SS

Islamic University
Hospital E RN
IDD

RTH
NO
IQ
KIN

RD
GK

D
HR
King Abdullah LA
HA

King Saud Bin Abdulaziz

ENTRY
Financial District MOSQUE D UL University for Health Sciences
AB
LID

CENTRE G
KIN
KIN

OF RIYADH CITY
RD

GF

EXIT HOTEL &Riyadh

SERVICED APT
AH

International
D

Convention &
RD

Exhibition Center
SCHOOL
EA

King Saud
ST

University
BUS STOP OFFICE
RNE
RIN

PARKING + LANDSCAPE RESIDENTI AL

GR
D

SUBSTATION
12. MALL LAYOUT
RETAIL PLANS

SECOND LEVEL

FIRST LEVEL

GROUND LEVEL

BASEMENT LEVEL
12. MALL LAYOUT
BASEMENT LEVEL

ENTRANCE

ENTRY COURT
CIRCULATION
LOADING/UNLOADING PARKING
ENTRY
BOH
EXIT
12. MALL LAYOUT
GROUND LEVEL

ENTRANCE

SKI SAUDI
ENTERTAINMENT
LUXURY HOTEL
MASS/VALUE/GROCERY
LUXURY & BRIDGE
MIDDLE FASHION
12. MALL LAYOUT
FIRST LEVEL

ENTRANCE

SKI SAUDI
ENTERTAINMENT
LUXURY HOTEL
SPORTS & LIFESTYLE
LUXURY & BRIDGE
ARABIAN/HOME/KIDS
MIDDLE FASHION
12. MALL LAYOUT
SECOND LEVEL

ENTRANCE

SKI SAUDI
ENTERTAINMENT
LUXURY HOTEL
LUXURY
13. FIVE STAR LUXURY HOTEL
A HIGHER HOTEL STANDARD
WITH GLOBAL STATEMENT

The 275-key hotel will be seamlessly accessible

from the mall, Snow Park and ski slope in an
ideal ambience.

The hotel will feature:

• Exclusivity at every turn, private arrival
and parking to VIP entry to the ski slope
• Expansive ski views
• Premium ski chalets
• More than 280 VIP parking spaces
• Customized services and smart technology
at the fingertips, with digital technologies
embedded throughout
• Intuitive spaces such as The Social Haven
for personal work or collaboration
• An holistic focus on wellness for the
discerning guests, from the signature spa
and exercise options to nutritious snacks,
green spaces and water features
• Discreet, exceptional service
14. A HOME FOR AMBITION
UNPRECEDENTED
LIFESTYLE DESTINATION

• Part of a partially-gated masterplan focused

on the upper mid-market segment of
executive professionals and discerning
families.
• Access to the mall for pedestrians via an
integrated network of high quality walkways
with abundant landscaping and illumination.
• A premium location for individuals and
families with high-quality amenities.
• Exceptional built up area landscaping to
craft a community feel based on space,
movement and interaction.
• Two dwelling style options of aesthetic
excellence: Garden Terraces – low rise,
steeping buildings with extensive terraces
and rooftop foliage – and the more urban-
style Terraced Apartments.
• Abundant day-to-day facilities that will
service and provide for residents and visitors
at a new level of intuition and convenience.
15. MAJID AL FUTTAIM
SHOPPING MALLS PORTFOLIO

Welcoming over 200 million visitors a

“ MY DREAM IS TO CREATE
year, Majid Al Futtaim owns and operates
the largest shopping mall portfolio in the
Middle East and North Africa.
GREAT MOMENTS FOR
EVERYONE, EVERYDAY.”
Mr. Majid Al Futtaim
15. MAJID AL FUTTAIM
SHOPPING MALLS PORTFOLIO

27 SHOPPIN G MALLS
SUCCESSFUL LY
OVER 1.4
MILLION SQ M OVER 1.4
MILLION SQ M OF

OPER ATING
GLA OF PR IME
R ETAIL SPACE

200 MILLION
AND EXPANDIN G

VISI TOR S AND GROWIN G ANN UALLY

ACROS S ALL OF OUR MALLS

IN 5 COUNTRIE S ACROS S THE MIDDLE EAS T AND NORTH AFR ICA

OVE R OVER 4
3,000 NE W PR OJECTS IN
DEVE LOPMEN T ACROSS
3 COUNTR IE S AND MOR E OVER 1,000 FRO M AMERIC A AND
RE TAILER S IN THE PIPE LINE ACROS S EUROP E INTRODUCE D
AND GR OWING THE RE GION BRAN DS INTO THE MEN A RE GION
15. MAJID AL FUTTAIM
REGIONAL MAP

EXISTING PROJECTS
City Centre Beirut
NEW DEVELOPMENT
Mall of the Emirates
City Centre Mirdif
SYRIA City Centre Deira
City Centre Me’aisem
Beirut City Centre Al Shindagha
LEBANON
City Centre Sharjah
City Centre Ajman
Damascus IRAQ
City Centre Fujairah
My City Centre Nasseriya
My City Centre Al Barsha
My City Centre Al Dhait
JORDAN My City Centre Masdar
Alexandria Matajer Al Juraina
Matajer Al Khan
KUWAIT Matajer Al Quoz
Matajer Al Mirgab
Matajer Al Musalla
Mall of Saudi
Cairo
City Centre Muscat
EGYPT BAHRAIN City Centre Qurum
SAUDI My City Centre Sur
Mall of Egypt ARABIA QATAR City Centre Suhar
City Centre Maadi
Riyadh Gulf of Oman
City Centre Alexandria
City Centre Almaza City Centre
Bahrain UAE

OMAN
City Centre Al Zahia Muscat

Mall of Oman
15. MAJID AL FUTTAIM
CHAMPIONING SUSTAINABILITY
OUR SUSTAINABILITY STRATEGY FOCUSES
ON THREE MAIN AREAS:

Majid Al Futtaim is a leader

in building and operating
sustainable real estate in
the Middle East.
All of the shopping malls and offices consistently SUSTAINABILITY
achieve the highest standards on energy, water MISSION
and waste measurement and reduction, and it ENHANCING PEOPLE’S
has developed sector-leading initiatives which LIVES THROUGH
set a minimum standard for fit-outs in all its SUSTAINABLE
shopping malls. REAL ESTATE

Majid Al Futtaim is committed to being

‘Net Positive in Carbon and Water by 2040’
which simply means we put more back into
the environment than we take out.

PROSPEROUS COMMUNITIES PIONEERING STANDARDS HIGH PERFORMANCE ASSETS

• Community well-being
and engagement
• Local economic development
• Employees
• Enhancement of the
public realm
• Labour conditions in the • Water
supply chain • Energy and carbon
• Health and safety • Waste
• Green building standards • Tenants and operators
• Sustainable procurement • Customers and visitors
FOR LEASING ENQUIRIES:

To submit a leasing enquiry visit

the Partner Connect page on
partnerconnect.maf.ae

Leasing Division Majid Al Futtaim Tower 2,

P.O. Box 60811 Deira, Dubai, UAE

T +971 4 294 2444

E leasing@maf.ae

majidalfuttaim.com

*This presentation is produced by Majid Al Futtaim Group of Companies and the information in it is provided in good
faith and is believed to be correct at the time of publishing. Any forward looking statements in this presentation may

statements will be achieved. This presentation is an indicative representation of Majid Al Futtaim’s current view on
how Mall of Saudi may look when completed. Any retailers, location of tenancies, depiction of retail usage or category
of retailers represented are for illustrative purposes only and do not constitute any representation as to the final
tenancy mix of the development.