The document summarizes the results of a survey about consumer preferences for Coca-Cola brand soft drinks. It finds that quality and taste are the most important factors in brand choice. Most people purchase soft drinks from grocery stores and drink Coca-Cola on occasions rather than daily. Coca-Cola is the favorite brand over Sprite and Fanta. Commercials are the most effective advertisements. People usually purchase smaller bottle sizes and want more flavor options from Coca-Cola. Opinions on packaging are mixed.
The document summarizes the results of a survey about consumer preferences for Coca-Cola brand soft drinks. It finds that quality and taste are the most important factors in brand choice. Most people purchase soft drinks from grocery stores and drink Coca-Cola on occasions rather than daily. Coca-Cola is the favorite brand over Sprite and Fanta. Commercials are the most effective advertisements. People usually purchase smaller bottle sizes and want more flavor options from Coca-Cola. Opinions on packaging are mixed.
The document summarizes the results of a survey about consumer preferences for Coca-Cola brand soft drinks. It finds that quality and taste are the most important factors in brand choice. Most people purchase soft drinks from grocery stores and drink Coca-Cola on occasions rather than daily. Coca-Cola is the favorite brand over Sprite and Fanta. Commercials are the most effective advertisements. People usually purchase smaller bottle sizes and want more flavor options from Coca-Cola. Opinions on packaging are mixed.
Particulars No. of responses Percentage % Packing 3 20 Advertising 1 6.7 Brand name 3 20 Quality and Quantity 7 46.7 Pricing 1 6.7 Total 15 100 According to the survey, quality and quantity affects many peoples choice to buy a brands soft drink.
Chart 01 (factors affecting the brand choice)
Table 02 (common place you buy soft drinks from?) Particulars No. of responses Percentage % Grocery store 10 66.6 Restaurant 5 33.3 Total 15 100 The survey shows that most of the people buy soft drinks from a grocery store.
Chart 02 (common place you buy soft drinks from?)
Table 03 (How often do you drink Coca Cola companies soft
drinks?)
Particulars No. of responses Percentage %
Everyday 0 0 Any occasion 14 93.3 Not at all 1 6.7 Total 15 100 Survey shows that no respondent drinks coca cola daily, and most of them drink it at any occasions only, and 1 respondents doesn’t drink coca cola companies soft drink at all. Chart 03 (How often do you drink Coca Cola companies soft drinks?)
Table 04 (Favourite soft drink of the company Coca Cola)
Particulars No. of responses Percentage %
Coca-Cola 9 60 Sprite 4 26.7 Fanta 2 13.3 Schweppes 0 0 None of the above 0 0 Total 15 100 According to this survey, people like the coca-cola flavoured soft drink so much. Chart 04 ((Favourite soft drink of the company Coca Cola)
Table 05 (Will you choose Coca-Cola over any soft drink?)
Particulars No. of responses Percentage %
Yes 9 60 No 6 40 Total 15 100 Majority of the respondents will choose coca-cola over any soft drink, as the result shows 9 out 15 respondents choose coca cola.
Chart 05 (Will you choose Coca-Cola over any soft drink?)
Table 06 (what is likable about the company coca cola?)
Particulars No. of responses Percentage %
Loyalty 0 0 Brand value 6 40 Taste 7 46.7 Packing 2 13.3 Total 15 100 Many people from the survey taken likes the taste of the company coca cola.
Chart 06 (what is likable about the company coca cola?)
Table 07 (most effective way of advertisement that makes you drink Coca-Cola?)
Particulars No. of responses Percentage %
Commercial 12 80 Web advertisement 2 13.3 Billboard 1 6.7 Total 15 100 According to the survey, commercial advertisements are the best way to advertise a product.
Chart 07 (most effective way of advertisement that makes you drink
Coca-Cola?) Table 08 (What quantity do you usually buy?)
Particulars No. of responses Percentage %
250ml 7 46.7 500ml 6 40 1 litre 2 13.3 1.5 litre 0 0 2 litre 0 0 Total 15 100 The survey tells that people usually buy coca cola in smaller quantity bottle.
Chart 08 (What quantity do you usually buy?)
Table 09 (want more flavours from the company Coca-Cola?)
Particulars No. of responses Percentage %
Yes 12 80 No 3 20 Total 15 100 Majority of the people who took the survey want more flavours from the company coca-cola.
Chart 09 (want more flavours from the company Coca-Cola?)
Table 10 (Do you like the packaging of Coca-Cola?)
Particulars No. of responses Percentage %
Yes 6 40 No 2 13.3 Sort of 7 46.7 Total 15 100 People from this survey liked the packaging sort of only. Chart 10 (Do you like the packaging of Coca-Cola?)