Job title: Lead Digital Marketing

Location: Andheri East,Mumbai

Terms: Full time

About us: imoo is a global brand for intelligent products launched by BBK
Educational Electronics in 2011. Since its inception in 1995, BBK
Educational Electronics has been focusing on creating advanced
technology products for kids and it has been in the top position in this
line of business. The sales of imoo watch phone in mainland China has
exceeded 29 million overall.

With more than 26 years deep cultivation and accumulation in

technology R&D, manufacturing、quality control, massive data and
continuous consumer research of intelligent products, imoo with an
international vision will provide consumers with desirable high quality
products and services.

About the role: If you live and breathe digital marketing, we want to talk to you. We
are looking for a Digital Marketing Manager to develop, implement,
track and optimize our digital marketing campaigns across all digital
channels.

Responsibilities:  Plan and execute all digital marketing, including SEO/SEM,

marketing database, social media and display advertising
campaigns
 Collaborate with agencies and other vendor partne
 Design, build and maintain our social media presence
 Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs)
 Identify trends and insights, and optimize spend and
performance based on the insights
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
 Collaborate with internal teams to create landing pages and
optimize user experience
 Utilize strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer
touch points
 Instrument conversion points and optimize user funnels

Candidate  Proven working experience in digital marketing

requirements:  Good Experience in Agency Handling.
 Demonstrable experience leading and managing SEO/SEM,
marketing database,, social media and/or display advertising
campaigns
 Highly creative with experience in identifying target audiences
and devising digital campaigns that engage, inform and
motivate
 Up-to-date with the latest trends and best practices in online
marketing and measurement

Contact us to apply
hrd@imoo.com
SPOC Sagar S 8225839164