C.

C Social Media Management & Growth Hacking Training

ASSIGNMENT ONE: Pick out two brands and create two personas for each of
them.

Name Of Student: George Oboh

Brand 1 : Star Radler ( A Brewery Brand)

Customer Persona 1

Name: Melvin Okafor

Location: Lagos
Age: 20 years old
Occupation: Student

Behaviours: loves organizing parties, shows and concerts on campus, spend his free
time playing FIFA or PES with his friends, or goes clubbing.

Interests: music promotion, football, prefers taking drinks with low alcoholic content,
goes to the beach often.

Customer Persona 2

Name: Ireoluwa Lawal

Location: Abuja
Age: 25 years old
Occupation: Software Engineer
Income: 250,000

Behaviours: spends her free hours binging on movies, interacting with the tech
community on Twitter, goes on dates with her boyfriend or her close friends once in a
while.

Interest: loves to mentor young women interested in tech, doesn't go clubbing and
prefers hanging out in restaurants and Cafes, takes alcohol once in a blue moon
(prefers drinks with low alcoholic content).

Brand 2: Peak Milk (A Food Brand)

Customer Persona 1

Name: Ebube Coker

Location: Lagos
Age: 36 years old
Occupation: Entrepreneur (owns a children clothing wear boutique)
Income: 250,000 - 300,000 naira
Status: Married

Behaviours: loves to spend her free hours with her family and dotes on her three
children, hardly misses Church services, very active on Facebook where she gives
relationship advice regularly and believes that breakfast is the most important meal of
the day.

Interests: fashion, ensures that her family looks healthy all the time, likes to attend
social functions whenever she's free

Customer Persona 2

Name: Zainab Bolatito

Location: Ibadan
Age: 23 years old
Occupation: Fashion Designer
Income: 60,000-80,000

Behaviours: watches ZeeWorld and Korean movies whenever she returns home from
work, active on Twitter and Instagram where she posts her works regularly, prefers
eating home cooked meals to fast food, attends parties her family members and
friends invite her to.

Interest: modelling, has a thing for Corn Flakes and Golden Morn, good at making
confectioneries which she sells to people in her community so as to generate extra
income.