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    This document provides a website analysis comparison of pharmeasy.in and 1mg.com, two leading Indian online pharmacies, for the period of October to December 2021. Some key findings are: 1) 1mg.com had significantly higher total traffic at over 10 million visits compared to 3.6 million for pharmeasy.in. 2) Both sites had mobile traffic comprising over 80% of their visits. 3) 1mg.com led in organic search traffic at 67.6% while pharmeasy.in led in paid search at 23.7%. 4) Referral traffic was low for both but pharmeasy.in led slightly at

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    This document provides a website analysis comparison of pharmeasy.in and 1mg.com, two leading Indian online pharmacies, for the period of October to December 2021. Some key findings are: 1) 1mg.com had significantly higher total traffic at over 10 million visits compared to 3.6 million for pharmeasy.in. 2) Both sites had mobile traffic comprising over 80% of their visits. 3) 1mg.com led in organic search traffic at 67.6% while pharmeasy.in led in paid search at 23.7%. 4) Referral traffic was low for both but pharmeasy.in led slightly at

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    12 views6 pages

    Website Analysis & Insights - January 2022

    Uploaded by

    Test Account
    This document provides a website analysis comparison of pharmeasy.in and 1mg.com, two leading Indian online pharmacies, for the period of October to December 2021. Some key findings are: 1) 1mg.com had significantly higher total traffic at over 10 million visits compared to 3.6 million for pharmeasy.in. 2) Both sites had mobile traffic comprising over 80% of their visits. 3) 1mg.com led in organic search traffic at 67.6% while pharmeasy.in led in paid search at 23.7%. 4) Referral traffic was low for both but pharmeasy.in led slightly at

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    of 6

    JANUARY 2022

    Website
    Analysis

    pharmeasy.in

    1mg.com

    View the full analysis at:


    pro.similarweb.com
    7 days left in your trial

    Global rank Country rank Industry rank


    Oct 2021 - Dec 2021 Worldwide Oct 2021 - Dec 2021 India In  Health/Pharmacy
    Domain Rank Domain Rank Domain Rank

    pharmeasy.in #7,934 pharmeasy.in #550 pharmeasy.in #16

    1mg.com #1,697 1mg.com #113 1mg.com -

    Traffic & Engagement

    Total Visits Device Distribution


    Oct 2021 - Dec 2021 Worldwide Oct 2021 - Dec 2021 Worldwide

    Domain Domain Desktop Mobile

    pharmeasy.in 3.682M pharmeasy.in 16.2% 83.8%

    1mg.com 10.82M 1mg.com 12.2% 87.8%

    Engagement
    Oct 2021 - Dec 2021 Worldwide Desktop

    Metric pharmeasy.in 1mg.com

    Monthly visits 1.227M 3.606M

    Monthly unique visitors 689,412 1.459M

    Visits / Unique visitors 1.78 2.47

    Visit duration 00:04:50 00:05:24

    Pages per visit 4.93 4.76

    Bounce rate 49.09% 49.75%

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/11/2022


    Visits Over Time
    Oct 2021 - Dec 2021 Worldwide Desktop

    pharmeasy.in 1mg.com

    3.682M 10.82M

    4.500M

    4.000M

    3.500M

    3.000M

    2.500M

    2.000M

    1.500M

    1.000M

    500,000
    Oct 2021 Nov 2021 Dec 2021

    Geography

    Top Countries
    Oct 2021 - Dec 2021 Desktop

    Country Traffic Share Group traffic share split

    India 89.19% 25.6% 74.4%

    United States 2.43% 26.9% 73.1%

    United Kingdom 0.65% 31.8% 68.2%

    United Arab Emirates 0.51% 20.3% 79.7%

    Pakistan 0.47% 14.7% 85.3%

    Marketing Channels

    Channels overview
    Oct 2021 - Dec 2021 Worldwide Desktop

    pharmeasy.in 1mg.com

    3.682M 10.81M

    100%

    50%

    0%
    Direct Email Referrals Social Organic search Paid search Display ads

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/11/2022


    Organic Search 1mg.com is in the lead with 67.64% organic search

    Top organic search terms


    Oct 2021 - Dec 2021 Worldwide Desktop

    pharmeasy.in 1mg.com

    Search Term Traffic Share Group Share Split Volume CPC

    1mg 2.97% 99.9% 358,450 $0.30

    pharmeasy 2.03% 100% 342,950 $0.58

    1 mg 0.30% 100% 57,060 $0.30

    tata 1mg 0.24% 100% 19,170 $0.39

    dolo 650 0.10% 94.0% 197,580 $0.03

    Paid Search pharmeasy.in is in the lead with 23.68% paid search

    Top paid search terms


    Oct 2021 - Dec 2021 Worldwide Desktop

    pharmeasy.in 1mg.com

    Search Term Traffic Share Group Share Split Volume CPC

    1mg 11.74% 100% 358,450 $0.30

    pharmeasy 9.16% 100% 342,950 $0.58

    1 mg 1.29% 100% 57,060 $0.30

    netmeds 0.78% 68.4% 31.6% 206,390 $0.42

    tata 1mg 0.65% 97.7% 19,170 $0.39

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/11/2022


    Referrals pharmeasy.in is in the lead with 1.20% referrals traffic

    Top Referring Websites


    Oct 2021 - Dec 2021 Worldwide Desktop

    Domain Website Categories Traffic Share Group Traffic Share Split

    medlife.com Finance 24.22% 100%

    amazon.in Marketplace 14.56% 64.2% 35.8%

    cashkaro.com Coupons and Rebates 13.43% 96.0%

    digitalseva.csc.gov.in Government 7.61% 97.9%

    engine.presearch.org Search Engines 6.04% 91.1%

    Ad Monetization

    Top Ad Destinations
    Oct 2021 - Dec 2021 Worldwide Desktop

    Domain Traffic share Group Traffic Share Split

    letyshops.com 85.11% 100%

    flipkart.com 5.52% 100%

    adityabirlacapital.com 3.50% 100%

    tracking.buyhatke.com 2.20% 100%

    nykaa.com 1.73% 100%

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/11/2022


    Social pharmeasy.in is in the lead with <1% social traffic

    Social Traffic
    Oct 2021 - Dec 2021 Worldwide Desktop

    pharmeasy.in 1mg.com

    100%

    50%

    0%
    Youtube Facebook WhatsApp Webapp Instagram Linkedin Other

    Display Advertising pharmeasy.in is in the lead with 3.23% display ads traffic

    Top publishers
    Oct 2021 - Dec 2021 Worldwide Desktop

    Publisher Total Share Group Traffic Share Split

    desidime.com 10.47% 98.4%

    youtube.com 11.59% 78.2% 21.8%

    sonyliv.com 5.78% 100%

    tracking.cashkaro.com 4.61% 97.9%

    yahoo.com 4.42% 100%

    Display Ad Network
    Oct 2021 - Dec 2021 Worldwide Desktop

    Ad Network Total Group Traffic Share Group Traffic Share Split

    Google Display Network 65.83% 66.0% 34.0%

    Cuelinks 12.58% 91.6%

    Admitad 10.54% 100%

    Optimise 4.37% 100%

    Outbrain 1.93% 87.5% 12.5%

    All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 1/11/2022

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