Coronavirus Pandemic PEST Analysis:

External Factors Which Impact Our Practice’s Response

Political Factors Economic Factors

-Telehealth expanded coverage during and after COVID- -Unemployment rate has vastly changed the available labor
19 crisis. pool.
-PPP loan forgiveness eligibility requirements. -Current and projected economic growth, inflation and interest
rates will likely reduce the future availability of credit.
-Unemployment regulatory changes.
-Many people have seen a significant change in their
-Regulations regarding reopening healthcare. retirement funds which may impact retirement planning.
-Long-term population health issues will likely become a -Disposible income may remain lower impacting self pay
large political issue in the aftermath of the COVID-19 services.
crisis. What potential impact might this have on -Future costs of providing eyecare services with the required
practices? PPE will likely be a longer term issue.

Socio-Cultural Factors Technological Factors

-Demographics have not changed. We still expect
-Innovations in telehealth have sped up significantly
increased eye care demand due to the aging
and the FDA is approving innovations more rapdily.
population.
-Consumer attitudes towards sitting in a crowded -Acceptance of telehealth options will likely shift
practice resources towards new creative blended ways
waiting room have changed.
of providing care.
-Preferences for urban vs. suburban office locations
-Equipment will need to be retro-fitted with more
may change.
patient protection.
-Decisions for surgery may be deferred until visual
challenges have a higher impact on activities of daily -Testing for coronavirus antibodies will become faster
living. and easier as FDA is approving new technologies.

Be sure to feed these finding into the threats and opportunities of your SWOT Analysis.
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Reboot Your Practice: Post-Covid Recovery Roadmap for the Ophthalmic Practice | Sample Form: Coronavirus Pandemic PEST Analysis: External Factors Which Impact Our Practice’s Response | American
Academy of Ophthalmic Executives® (AAOE®)
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Reboot Your Practice: Post-Covid Recovery Roadmap for the Ophthalmic Practice | Sample Form: Coronavirus Pandemic PEST Analysis: External Factors Which Impact Our Practice’s Response | American
Academy of Ophthalmic Executives® (AAOE®)