Business Communication

Assignment

Symbiosis Centre for Management and Human Resource

Development

Ananya Sharda
Division- A
21020341013
1. “Selective reading is a technique that improves efficiency and saves
time”. Discuss.

I do not agree with the given statement. Selective reading is not very efficient.
Reading just some parts out of a given document might result in a short term gain but
will definitely result in a loss in long term. As a result of selective reading we might
miss out on important parts whether it is attempting a comprehension or giving a
presentation from raw data. We must understand the data presented to us from
different viewpoints so as to get a better picture of the situation. Missing out on
important viewpoints might result in a loss for the future. For example there are
many time that only a few sentences of the passage is read so as to provide its gist,
but at the end for a proper and complete presentation everything in the paragraph
must be read. If it is not then the person might have read the para more number of
times than he/she previously would have. As a result of this he/she might end up
spending double the time which further decreases efficiency and increases the time
spent on one activity.

However, this sentence takes a complete different turn when a deadline is involved.
In case the data is needed to be condensed and presented in a concise manner but
when there is not much time to do so, then in such situations it becomes mandatory
to adhere to deadlines and opt for selective reading as a complete presentation would
not be possible if a major time is gone in just reading about the data and not much in
the preparation and presentation of it. Another example is of how comprehensions
are answered especially in school. Many children instead of reading the whole
paragraph and then answering the given questions chose to read the questions first
and then answer accordingly. In such a case definitely the time is saved however, it
is not always true that efficiency is maintained. A clear example is when similar
words are used in order to create the mistake. For Example- In the following
sentences- “in Mumbai it rained for 3 days, in Gujrat also it rained for 3 days”. In
such a situation when a question is asked upon which in which place it rained for 3
days, a person might just mention one place instead of two.

When selective reading is concerned it is quite difficult to judge what parts are
important and should actually be read. Randomly picking up sentence might result in
further loss of time as explained above. However, prior knowledge is always
necessary in case of selective reading. Therefore, I have come to the conclusion that
nor does selective reading increase efficiency and neither does it decrease time.
Moreover, it does exactly the opposite. However, there is contingency in case of time
constraint as in those cases selective reading is very effective.
2.     Write a one-page letter to a new customer introducing a new product or
service.
 

M-202
Ridhi Apartments
Mumbai
3855988

20th October, 2021

Shweta Tandon
Emerald Apartments
Delhi
200210

Subject- Free Coupon for OTT services

Dear Shweta,

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now. As you know our association has been intact for a very long time and to further
this association we would like to give our gratitude by offering you a coupon worth
Rs. 500 attached below.

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Grab your chance before it expires. We hope to continue with such associations in
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Regards,
PVR Team