Hoichoi

Hoichoi is an Indian subscription video on-demand and over-the-top

streaming service, owned and maintained by SVF Entertainment Pvt Ltd
with headquarters in Kolkata, India. It was launched on 20 September
2017. Hoichoi is currently available for Android, iOS, Apple TV, Amazon
Fire TV, Android TV, Roku. Mi TV, LG Smart TV and Samsung Tizen. It is
the first OTT platform from West Bengal focusing exclusively on Bengali
language content, worldwide. The name Hoichoi means excitement.

Content

The on-demand platform focuses on Bengali language films and

entertainment content mainly, but also provides English subtitles to all
movies. Currently, it features over 500 film titles, including more than
100 SVF produced films and about 400 other films. Apart from this,
Hoichoi contains more than 1,000 Bengali songs for audio streaming
globally.

The platform is also introducing children's content, and has original

films, web series and short films across many genres

Partnership
Technology partner
ViewLift is Hoichoi's technology partner that controls the brand's OTT
space; media and entertainment distribution, consumption and
monetization. SVF gave the mandate to ViewLift in October 2016 to
maintain and develop the official website and app.

Creative agency
Rediffusion Y&R is the creative agency for its OTT platform for
Hoichoi. As part of the creative mandate, Rediffusion Y&R
maintains Hoichoi's visual identity and its advertising campaigns.

Viewership
Hoichoi aims at reaching out to 25+ crore (250+ million) Bengali
people worldwide.