INTERNAL DRAFT - NOT APPROVED FOR EXTERNAL DISTRIBUTION

DEFACTO PERAKENDE TICARET ANONIM SIRKETI  

DeFacto Recommendation Engine
Oredata has implemented the Events Data Lake with the integration of
CRM and ERP on GCP and implemented the Online&Offline
Recommendation Engine.

The challenge About DEFACTO PERAKENDE TICARET

DeFacto's Recommendation Engine was only using online ANONIM SIRKETI
e-commerce data and missed the valuable information from the store In 2005, we as the DeFacto, opened our first
offline data. Also DeFacto was looking to collect user events from store and take our place among the leading
online data sources which acted as a baseline for the new-generation brands in the apparel and fashion industry in
recommendation engine which also would act as the Analytics Data Turkey. As of 2019, with more than 500 stores in
Warehouse for future use case implementations. 30 countries in total and as one of the top 3
companies in Turkey, we continue on our way.
The solution
Industry: Retail & Wholesale
A Data Lake has been implemented on Google Big Query which
Primary project location: Turkey
collects the clickstream event data from online channels wuch as Web
and Mobile App and integrations with CRM is performed. Also Offline
store data has been consolidated to provide an omni-channel data
environment and the existing Recommendation Engine has been
replaced in order to utilize the new Data Lake using Customer
Clickstream Data.

The results About Oredata Yazılım Limited Şirketi

As a result, the costs of the infrastructure have dramatically reduced Oredata provides e2e solutions to transform
and with the online&offline Recommendation Engine the sales enterprise businesses into a data-driven
performance has increased in generating more revenue. approach using the power of Data & AI using
Cloud Technologies.

Using the highly scalable and cost-effective Big Query

infrastructure of Google Cloud, DeFacto has
implemented the Omni-Channel Recommendation
Engine based on Clickstream Data in a very short time
providing better recommendations.
Products
Google Cloud Platform

Published on November 16, 2020