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https://contactzilla.com/blog/5-psychological-theories-motivation-increase-productivity/
https://www.apa.org/monitor/2017/09/boosting-productivity
https://cognitiontoday.com/how-does-background-music-affect-work-productivity-and-creativity-1
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https://cognitiontoday.com/how-to-increase-productivity-the-ultimate-psychological-guide/#11_M
ake_your_environment_and_mental_space_conducive_to_productivity

Title: Strategies for Digital Content Creation | Grow

Meta Description: Improve the digital content creation process at your company with
these three often-overlooked strategies. Read on for more helpful tips.

H1 Title: 3 Overlooked Strategies for Digital Content Creation

In the world of digital marketing, it’s important to keep your digital content creation fresh and
captivating. With the right strategies, you can maximize your efforts and reach a much broader
audience. Especially in the digital age we are currently living in, captivating content can make or
break an advertisement or marketing campaign.

There are a variety of digital content creation strategies that are designed to help your content
creation team create the best content possible. Some of these include SEO-focused writing,
marketing focus groups to determine your audience, and clear communication between your
marketing and content creation teams.

But when it comes to content creation, it’s important to remember that this work is done by
talented writers with creative minds. Just as you maintain a car or piece of machinery, your
writers need to be in their best writing mindset to create the captivating content you need. Here
are 3 overlooked strategies for digital content creation that are centered on the people behind
the content creation.

Allot Time for Planned Writing Sessions

As human beings, many of us thrive in an environment that is organized and designed to be

efficient. Many of us have subscribed to a productivity model where we push ourselves to the
brink working until our assignments are done, sometimes waiting until the last minute to get
started.

But with careful planning and allotted time to creatively brainstorm and write, you can keep your
content creation energetic. Instead of being a bundle of unorganized words, your writers can
create fantastic outlines that perfectly capture your digital marketing strategies.

Employee-Led Goal Setting Sessions

As a department head, you can help your content creation team create actionable goals that
increase accountability. Studies have shown that employees who feel in control of their
actionable goals perform better and are happier with their work environment.

When content creators are empowered and have a sense of ownership, they will feel more
engaged with the company.

Encourage your content creators to write down their goals, as this has also been proven to
increase the likelihood that these goals will be achieved. Happy workers are on average 12
percent more productive than employees that are unhappy. Happy content creators will be more
energetic and engaged with the content they are writing.

Companies with engaged content creators, according to Dale Carnegie, are 202 percent more
productive.

Educate Your Content Creators on Motivating Habits

As a department head, one of your most important responsibilities is the health and satisfaction
of your content creators. We live in a busy world where we often sacrifice healthy habits for what
we think is more productive. However, content creators need to cultivate healthy and motivating
habits in order to produce the best digital marketing content that they can.

Show your content creators that you care about their overall well-being by providing information
on ways to live a healthier life. Follow up with your employees and ask how they are doing
during routine individual meetings as a way to emphasize the company’s commitment to their
well-being.

Some of the habits you can promote to your content creators include the following.

The Importance of Sleep

Beyond simply getting the rest you need at the end of a long day, the benefits of a good night’s
sleep go beyond our basic understanding. A good night’s sleep will help your content creators
spot errors more easily, increase their critical thinking and problem-solving skills.

Encourage your content creators to cultivate healthy sleeping habits, and to prioritize their sleep
at night even when their work-life is busy.

The Importance of Social Interaction and Support in the Workplace

Human beings are social creatures by nature, and as a department head, it’s important to
encourage social interaction and support in your workplace. Employees will feel more
connected and engaged with the company when they have good friends and support systems at
work.

Whether you decide to schedule occasional work parties or outings, commit time and resources
that will create a social environment in your workplace.

The Importance of Regular Breaks

The importance of regular breaks is almost as important as the task at hand. Encourage your
employees to take breaks as they work to create captivating content for your digital marketing
campaigns. This will give them a chance to unwind, creatively brainstorm, and come back to the
task with added focus on energy.

When your team takes a break, encourage them to take some time to get out of their chair and
change their scenery to disconnect from their busy work schedule for a moment.

The Importance of Rewarding Themselves Upon Completing Their Goals

Cultivate an environment where the hard work your content creators do never goes unnoticed.
Whether you decide to create a rewards system on your own or devote additional resources so
that your content creators can reward themselves, encourage them to reward themselves for
their hard work.

As your content creation team builds a culture of goal-setting, accountability, and rewarding
themselves for their work, you will begin to see an increase in productivity as well as general job
satisfaction among your employees.

The Importance of Creating a Workspace That is Comfortable and Organized

Especially in a creative field such as digital marketing, it’s important to have a workspace that
your employees will feel comfortable and creative in. Encourage your employees to outfit their
desks with plants, photos, and items that showcase their unique personalities.

Additionally, be strategic with the background music you decide to play in your workspace.
Studies have shown that background music can play an important role in the overall well-being
of your employees and their level of productivity.

As your creative team works to create digital content strategies, encourage them to play the
music that energizes and motivates them to think more creatively.

The Importance of Mental Health Awareness and Care

Especially in our busy and complicated world, it’s important to encourage your employees to
take special care of their mental health. Encourage them to use their paid time off for more than
just holidays or vacations. Encourage them to consider taking mental-health days to rejuvenate
their health.

As you work to encourage your employees to take care of their health, set actionable goals, and
provide them with a structured workspace to create content, you can easily implement these
often-overlooked strategies to boost your productivity and create marketing campaigns that are
certain to captivate your desired audience.

At Grow, we specialize in providing our clients with effective digital marketing strategies so that
they can grow their businesses. Reach out to our friendly team today to learn more.