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Mechanism of Consumerism and Fictive Kinship in Puerto Princesa, Palawan

Thousands of visitors visit the Old Market in Puerto Princesa every day in search of the
greatest quality products at the lowest price. The variety of available products is limited to largely
locally manufactured goods, making it a "buyer's market." Why does a client choose to patronize one
vendor over another? Do social ties have an impact on this decision? Is price the most important
factor? Does the customer-employee connection have an impact on the vendor's success? This article
examines the family links and social stratification among vendors, customers, and staff, as well as
their implications, if any, on the market's economic success. My findings show that the fictive kinship
ties that develop between regular customers and vendors, as well as the social stratification between
customer and employee, provide structured functionalism to support the overarching economic theme
of the public market, after more than 6 months of participant observations. Our choices in vendors
are indicated by bonds of fictive kinship made by generations of socialization and social interactions
that promote the very community in ourselves.

One of the most popular tourist destinations in the Philippines is Palawan, but it is also one of
the most despised. Palawan is one among the many paradises that can be found in the Orient Sea's
Peak. Ella Larana dubbed the Philippines' Palawan as the last ecological frontier, is one of the
Philippines' most beautiful islands. In terms of biodiversity, these are the country's richest provinces it
has a sweet lining of white sand. Beaches, cays, and colossal limestone formations are unlike
anything else. Aside from several tourism attractions, Palawan is also concerned with maintaining its
economic viability, sustainability, and conservatory. The success and expansion of Palawan's Od
Market attract shoppers from all walks of life. Palawan Old Market's quick economic expansion can be
attributed to a variety of factors. One of the causes is the family relationships that exist between
merchants, consumers, and employees. The fact that all genders were given equal chances in the
Palawan Old Market is commendable. One of the reasons for the market's continued success is that
one of the reasons for the market's continued success is that one of the reasons for market's
continued success Lesbians is respected and accepted to participate in a male-dominated task, such
as heavy lifting. Gays, on the other hand, are respected and trusted; Accepted as customer care
representative—The discipline of assigning a certain position.
Many people frequent the market, whether it is during the day or at night. Different vendors'
success is recognized by the community in which they operate. Is there a connection between the
two? Does the relationship between vendors and customers have an impact on the company's
success? Customers have unique requirements. When it comes to choosing a product and a provider,
you have a preference—Because of the pricing, I choose a particular product or vendor. On the other
side, some customers are dissatisfied—Because of the high quality of a product or provider, we chose
it. Aside from the financial benefits, within its activity, fairness is being added, in terms of gender,
treatment, and opportunities. Apart from tourist and economic success, society may differ from the
circumstances.

Palawan's Old Market does undoubtedly attract customers from all walks of life. Different
Economic causes contributed to the growth and success of one sector. Customers can be difficult at
times. Look for a product that is of good quality but still comes at a reasonable price. On the other
hand, an economic transaction between two persons with a very strong relationship, on the other
hand, is also expected. Despite the fact that there is a smaller gain of monetary concerns Regardless
of individual preferences for purchasing a particular product. The relationship between customers and
vendors (as well as employees) is extremely crucial. A variety of things can have an impact on
purchase decisions.

Some of these characteristics are unique to the buying situation: what you're buying and why
you're buying it. What is the occasion? Other aspects are unique to each person, such as their
upbringing, tastes, personality, motives, and financial situation. It's tough to forecast how the tangled
web of influencing elements will finally form a final purchasing decision because no two people are
exactly same. As a result, their choices differ in many ways, customers' selections differ, and this
thought leads to product or service confusion. The vendor's services may be sustained by the society.
Understanding these characteristics allows marketers to have a fuller picture of the customer's mind.
You may leverage these influencing elements to your advantage as you discover more about what
drives decisions for your specific target groups, product category, brand, and competitive set.

In conclusion, it's not just about economics, capitalism, and entrepreneurship, but also about
equality, tolerance, acceptance, and inclusion in the treatment of those in our kinships. Indeed, this
Palawan community is unique and wonderful. The kinship bond they have created is

One of the wonders of nature just like the underground river of Puerto Princesa, Palawan.
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(Rich, 2017)

Structure, Hierarchy and Kin. An Ethnography of the Old Market in Puerto Princesa, Palawan,
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(Remme, 2012)

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