REPORT TITLE

2018

FEBRUARY 7

COMPANY NAME
Authored by: Your Name

1
Approach
Being in the business for past three years, we’re quite aware about what was lacking in the business and
to make up for the shortfall, we decided to go offline and expand our business with the help of channel
partners. The need for channel partners is already explained above. Now the main point is the approach
which we used to look for the ideal channel partners as it was the main part on which the success of this
plan was dependent.

ELIGIBILITY CRITERIA FOR CHOOSING CHANNEL PARTNERS-

 Have a certain background or knowledge about eyewear business.
 Meet the criteria of investing a minimum amount of about 1,50,000 for the setup of a new store
or opening a new section in the current store.
 Are able to meet the area specifications, i.e., 275-500 sq. ft.
 Have or can open the store in different areas like malls, in the more populated areas, near
educational institutes, near clinics, busy crossroads, airports, etc.

Over the last few months we’re looking for potential channel partners that meets the above-mentioned
eligibility criteria. And our HR team worked hard enough to find the most ideal channel partners. Below
mentioned was our strategy to choose our channel partners-

Our channel partners are spread all over the nation. In the last three months we expanded our business

2
by going offline and it’s great to see that our one-third of the total revenue is coming from new offline
channel partners. Further this is divided as shown in the pie-chart below-
Our channel partners are distributed all over the nation. We are associated with almost 50-60 cities
spread across different regions of the country including Union Territories, have about 200 stores and 20
lakh happy customers.
Here are some of our specifies locations for offline expansions-
Delhi, Haryana, Rajasthan, Punjab, Gujarat, Maharashtra, Goa, Chhattisgarh, M.P, U.P, Kerala, Karnataka,
Tamil Nadu, Assam, Mizoram, Bihar, Jharkhand, Sikkim, A.P, West Bengal, and Union Territories.

Incentives for Channel Partners

 Over the past three years, Nazariya has become a trustworthy and recognized brand in the
business of eyewear in online mode.
 Ours is an affordable brand and can be used by a large population.
 Nazariya have a large variety of spectacles and contact lenses.
 Robust presence of Nazariya on the various social platforms and among youth is also a great factor
for the channel partners.
 The strategies made for expansion of the business in offline mode was quite promising and that
encouraged the channel partners to come forward.
 Nazariya also promised to provide the necessary trainings required to run this business
successfully.
 According to the business expansion plan made by the company itself, channel partners/franchise
are expected to earn the minimum of 28% ROI per year.
 As the business wants to expand, they plan on supporting the channel partners with whatever is
required to keep up with the other competitors in the market.
 The new and innovative technology used by Nazariya is also an attraction factor for the channel
partners.

3
“Find even more easy-to-use tools on the Insert tab,
such as to add a hyperlink or insert a comment”

4
Conclusion and Recommendations
Nazariya is an optical eyewear online chain with its headquarters in Delhi. The founders of the company
identified many gaps in the eye-wear sector. With time it has become a recognized brand name in this
industry. Over the past three years and now is expanding in offline medium via. channel partners/
franchise model. Over time they have acquired success and image in the industry. In their internal
expansion they preferred to do it via channel partners and which were selected through various
mediums. Nazariya now have two sales channels where one-third of the growth is coming from channel
partners and stores. The sales was more than expected but there were many gaps recognized in the
process. . The company is actively reducing the gaps to achieve more customer satisfaction and better
growth and profit. However, its primary aim is to expand and earn better revenues while focusing on its
channel partners. Nazariya plans on acquiring 30 percent of the market share in the next five years. More
number of offline stores can be opened in the north-eastern states and the remote areas so that we can
increase our reach.
Based on the above report there are certain recommendations that can be considered-the gaps identified
above needs to be covered for the better revenue generation and to attract more consumers regularly. To
minimize this gap they need to engage in the pep talks with the channel partners so that there is better
coordination and alignment among each other. More informed training programs need to be conducted.
The company needs to help the channel partners more accountable and ask for the quarterly report in
which they should mention about their short and long- term goals. The report should also include
whether they are maintaining funds in case of the emergency. The gaps between the company and
consumers directly in B2C are being reduced using the new B2B model.
The most important thing that has to be improved is to make the real-time analysis of the user and their
journey with the company products, understand the areas of pain for the consumers and where the
things went wrong between the user and sales channel. The process of understanding the customer
feedback in a more detailed way. Adding some sort of personalization can turn out to be a great plus.
Certain innovative features like first-frame free, exchange old frame for new, try-at-home, doctor locator,
One free eye check-up, etc. can be introduced which will attract a large number of customers.

5
6