Reference No.: OMSC-Form-COL-13 Effectivity Date: November 20, 2018 Revision No.

01

Republic of the Philippines

OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231 CERTIFIED TO ISO 9001:2015
CERT. NO.: 50500779 QM15

College of Arts. Sciences and Technology

Labangan Campus

BACHELOR OF SCIENCE IN DEVELOPMENT COMMUNICATION

OBE COURSE SYLLABUS

OMSC VISION
A premier higher education institution that develops globally competitive, locally responsive, innovative professional and lifelong learners.
OMSC MISSION
OMSC is committed to produce intellectual and human capital by developing excellent graduates through outcomes-based instruction, relevant
research ,responsive technical advisory services ,community engagement, and sustainable production
COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY GOAL
The College of Arts, Sciences, and Technology aims to provide excellent education to students equipped with the necessary knowledge and skills in their
specialized profession.

COURSE TITLE: BEHAVIORAL AND SOCIAL CHANGE COMMUNICATION

COURSE DESCRIPTION: The course provides the students with insights into theories of persuasion, guiding principles, and best practices of strategic
communication, as applied to health and cause communication campaigns. The course emphasis will be on. research-based and participatory behavior and social
change principles and strategies in supporting development initiatives.
COURSE CODE:
CREDIT UNITS: 3
PREREQUISITES: None
PROGRAM GOAL: This program aims to equip students with the knowledge and skills needed in teaching, managing, and implementing communication
programs for development.
PROGRAM OUTCOMES:
Reference No.: OMSC-Form-COL-13 Effectivity Date: November 20, 2018 Revision No.01

Graduates of BS Development Communication are able to develop a critical understanding of development perspective:
▪ Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and
knowledge
▪ Apply communication theories /models, principles, practices and tools in development work.
▪ Develop a communication program/plan
▪ Demonstrate effective interpersonal skills as a linker, networker and mediator.
▪ Communicate in different formats and platforms (print. Broadcast and online)
▪ Develop and produce multi-media materials
▪ Demonstrate program management and leadership skills;
▪ Develop entrepreneurial capabilities;
▪ Adhere to ethical standards and practices;
▪ Know and practice rights and responsibilities and accountabilities in the communication process profession; and
▪ Integrate technical knowledge (eg. Biological Science, Physical Science, Health Science, and Applied Science

COURSE OUTCOMES:
At the end of the course, the students should:
▪ Understand key theories around communication, development, behavior and social change;
▪ describe key theories around communication, behavior and social change;
▪ define key behavior and social change communication concepts, principles, approaches, methods and techniques;
▪ recall the role of research, design, development, implementation and monitoring and evaluation to behavior and social change
communication; and
▪ identify the steps involved in the design and development of effective, evidence-based behavior and social change communication in line
with best practice.

COURSE OUTLINE
Week Desired Learning Course Content Textbooks/References Teaching/Learning Resource Assessment
Outcomes Activities Materials
Week ▪ Describe key factors ▪ Introduction to Social ▪ USAID INDIA. (2013, ▪ Interactive ▪ PowerPoint ▪ Graded
1 -6 about human behavior and Behavior Change September). Social and Discussion Presentation recitation
▪ Identify the essential Communication Behavior Change ▪ Group discussion ▪ Handouts ▪ Group
steps to communication ⮚ Definition and Communication (SBCC). and sharing ▪ Online activities
planning Importance of https://pdf.usaid.gov/pdf_d Activities ▪ Assignments
▪ Recognize the principles Social and ocs/PA00K6VP.pdf ▪ Quiz
Reference No.: OMSC-Form-COL-13 Effectivity Date: November 20, 2018 Revision No.01

of Social and Behavior Behavior Change

Change Communication Communication
⮚ Characteristics of
Social and
Behavior Change
Communication
⮚ Principles of
Social and
Behavior Change
Communication
▪ Explain and compare ▪ Behavior and Social ▪ Communication for ▪ Interactive ▪ PowerPoint ▪ Graded
core concepts from key Change Theories Development (C4D) - Discussion Presentation recitation
individual-level/ ⮚ Individual-Level Online Course. Summary ▪ Group discussion ▪ Handouts ▪ Group
Interpersonal-level/ Change Theories of Communication for and sharing ▪ Online activities
Community-level ⮚ Interpersonal- Development (C4D) - Activities ▪ Assignments
change communication Level Change Online Course. ▪ Quiz
Week
theories  Theories https://agora.unicef.org/cou
7-12
▪ Describe how the ⮚ Community-Level rse/info.php?id=11146.
behavior and social Change Theories
change theories can
inform strategic choices
interventions

Week ▪ Describe the utility of ▪ Research, Monitoring, ▪ Communication for ▪ Interactive ▪ PowerPoint ▪ Graded
13-18 Research, Monitoring and Evaluation Development (C4D) - Discussion Presentation recitation
and Evaluation ⮚ Monitoring and Online Course. Summary ▪ Group discussion ▪ Handouts ▪ Group
(RM&E) for Behavior Evaluation of Communication for and sharing ▪ Online activities
and Social change Concepts Development (C4D) - Activities ▪ Assignments
strategies ⮚ Participatory Online Course. ▪ Quiz
Research https://agora.unicef.org/cou
▪ Describe how research
⮚ Research, rse/info.php?id=11146.
can be designed to
Monitoring and
invite participation and Evaluation
inclusion
Reference No.: OMSC-Form-COL-13 Effectivity Date: November 20, 2018 Revision No.01

▪ Demonstrate Framework
understanding of how
to apply process or
impact evaluation
techniques to a
communication
activity/intervention

SUGGESTED LEARNING RESOURCES:

▪ C-Change (Communication for Change). 2012. C-Modules: A Learning Package for Social and Behavior Change Communication. Washington, DC:
FHI 360/C-Change.
▪ O’Sullivan, Gael, Joan Yonkler, Win Morgan, and Alice Payne Merritt. 2003. A field guide to designing a health communication strategy. Baltimore:
Johns Hopkins Bloomberg School of Public Health/Center for Communications Programs.
▪ Smith, Bill and John Strand. 2008. Social Marketing Behavior: A Practical Resource for Social Change Professionals. Washington, DC: AED.
COURSE Performance Tasks:
REQUIREMENTS ▪ Classroom Activities/Exercises
▪ Quizzes
▪ Individual and/or group presentations
▪ Midterm/Final Examination
Learning Activities Output =60%
Mid-Term/Final Examination =40%
100%
GRADING SYSTEM
*Final Rating = Midterm (40%) + Final Term (60%)

COURSE POLICIES Attendance

1. Students having seven (7) absences without valid reasons will be dropped from the class. Students are required to present
admit to class slip from the Office of Student Affairs and Services after being absent in the previous meeting.
2. Three (3), not necessarily consecutive, tardiness without further notice is equivalent to one (1) absence.

Incomplete Grade:
1. Students who were not able to take the midterm/final examinations will receive an incomplete grade.
Reference No.: OMSC-Form-COL-13 Effectivity Date: November 20, 2018 Revision No.01

2. Incomplete grade should be complied within one year.

Prepared by: Noted: Approved:

LEOMAR CHRISTIAN G. NIELO

Jeanne Randall Gaudiel Program Head, BAComm/BSDevComm ELBERT C. EDANIOL, EdD
Faculty Vice President for Academic Affairs
Recommending Approval:
_____________________ _________________
Date Date
MARICRIS M. USITA, EdD
Dean, College of Arts, Sciences and Technology
_____________________
Date