Communication Strategies

Used in Food Delivery Business

Peerasith Singtong 6181134

Suchai Techalertumpai 6280654
Supawich Tankittiwat 6280669
Panisa Sangruengkit 6281430
Suchanart Sakulniwat 6281502
Table of Contents

01 02 03 04 05
Executive
Introduction Literature Survey Finding &
summary Review Questions Discussion
 Executive Summary

Improve the
Found Out Apply knowledge
miscommunication communication
learned in
in food delivery
process in food
Business
delivery businesses.
Communication

Questionnaires: Google forms Investigation of results and problems

from users of food delivery applications
 Introduction

Importance of
communication in food Reason and objective To find out
delivery business

Conveys details, give ideal COVID-19 impact sparked

To find problems of How miscommunication
service and keep our interest of food delivery
miscommunication, occur & ways to fix. Use of
customer loyalty. communication due to our
it’s impact and ways primary research.
encounter of
to improve.
miscommunication
 Literature Review

1. The food delivery business and communications.

2. The need of the food delivery business to use communication

strategy.

3. The communication strategies used by food delivery businesses.

 1. The food delivery business and communications

Traditional restaurant → Food delivery

Communications platforms of Food delivery
2. The need of food delivery business to use communication strategy

“Business Image and Impressions ”

3. The communication strategies used by food delivery businesses

“Notifications Messages on Mobile”

3. The communication strategies used by food delivery businesses

“Contactless Delivery”
3. The communication strategies used by food delivery businesses

“Cashless Transaction & Promotion”

 Survey Question

● Do you order food from delivery

applications
● How often do you order from food delivery
(within 1 week)
● Have you ever experienced failure in
ordering food?
● What food delivery business that you have
miscommunication problem with?
● If you need to contact customer service,
what platform /channel of food delivery do
you prefer to contact with?
 Finding and Discussion

1. Ways to improve the communication

Additional food Additional Picture of the

information information actual food
about the
destination
 Finding and Discussion
2. Survey Results
91/100 experienced
miscommunication

Grab, Line Man and Foodpanda

Language barrier Wrong orders GPS failure Lack of Payment issues Late delivery
information

Affect company's’ image and

reputation, along with customer loss
 Finding and Discussion
3. How EFFECTIVE Business Communication benefits producers & customers

Sender Messages Receiver

(Producer) (Customers)
Successful Business
Management

Feedbacks

Successful Business Operation

 Finding and Discussion
4. Level of formality used by customers for ordering foods

Sender Receiver
(Riders) (Customers)
Messages

Thank you
Informal language
 Finding and Discussion
5. Benefits of GPS tracking system in food delivery applications

A GPS helps drivers choose the A GPS helps drivers to deliver to A GPS helps customers track the
shortest route to avoid heavy traffic. right location current location of the food
package.
Conclusion