LITERATURE REVIEW

Health is becoming increasingly important issue in the UK as well as rest of

Europe. Emphasis on the importance of healthy eating is ongoing for many
reasons, including the growing concern about childhood obesity resulting in the
ban of advertising and packaging of unhealthy foods of children in the UK in April
2007. However the legislation has been placed upon the advertising of unhealthy
food products, no such restrictions have been placed on the packaging on
consumer decisions.

Reference:
Ike‐Elechi Ogba, Rebecca Johnson, (2010) "How packaging affects the product
preferences of children and the buyer behavior of their parents in the food
industry",  Young Consumers, Vol. 11 Issue: 1, pp.77-
89,  https://doi.org/10.1108/17473611011026037

CHOCOLATE & CONFECTIONERY PACKAGING

The demand for packaging in the chocolate is growing driven by the risen
chocolate consumption across the globe. Packaging for chocolate and
confectionery has a multitude of roles to fill:

Catch consumer attention at point of sale

Support the overall brand image

Delivering product information to the user

Protecting the product throughout the whole chain of supply and during usage

Reference:
International Paper’s Arktika® and  Alaska® Plus are designed to meet the
demanding needs of the chocolate packaging segment:
TREND TOWARDS CONVENIENT CONFECTIONARY
Is packaging able to make confectionary even sweeter? Yes indeed 60% of the
consumers attach great importance to an appealing visual presentation and 45%
of them prefer decorated packages of their sweets. Our infographic shows
interesting packaging trends for the confectionary industry. Small, flexible
packages containing up to 50 grams was the top confectionary trends in 2016. In
2015 packages of up to 50 grams of content accounted for the biggest global
share in the sale of food packaging. 4 percent annual growth by 2020 the reason a
stronger feeling of control over confectionary consumption among consumers the
consequences nutritional information must be presented in a much smaller space,
and the resealibility in a much smaller space of the outer packaging 59% of the
consumers opt for attractive packaging when buying confectionary.

Reference:
https://www.interpack.com/cgi-bin/md_interpack/lib/pub/tt.cgi/
Trend_towards_convenient_confectionery.html
oid=55432&lang=2&ticket=g_u_e_s_t

Affective design aims to create a product that has expected levels of functionality
and usability but, additionally offers the user a positive emotional experience.
Some success has been achieved by using the Kansei engineering approach but
this has not been explicitly applied to packaging design.This paper reports on the
first stages of an Affective Packaging Design research programme and presents
the result of experiments that explore the relationships between consumer
selection and packaging shape using a combination of questionnaires, focus
groups and the semantic differential technique. The stimuli for the experiment
were examples of confectionery packaging.Results will be presented which
indicate relationships between confectionery packaging shape and recipient
demographic profile. It is concluded that to inform the design process the study it
is important to consider the whole purchase experience, for example, product
purchaser, product user and purchase reasons.

Reference:
Osgood, C. Suci, G., Tannenbaum, P. The Measurement Of Meaning. University Of
Illinois Press, Urbana, IL, 1957.
Packing for confectionery, chocolate, chewing gum and
other snacks
Millions of items of confectionery packaging, chocolate packaging, gum and snack
packaging produced by Clondalkin flexible packaging are opened everyday around
the world. We have been leaders in the confectionary market segment for more
than a century and we take pride in constantly bringing forward new innovations
and product development to service our customer requirements

Our customers are loyal because our packaging solutions are attractive, and
devised specifically for the needs of confectionary, chocolate and chewing gum
markets. Confectionery and chocolate bags are manufactured using our high
quality printed laminates for special events and promotions, we produce pointed
bags and one off unique shape bags that are ideal for chocolate and other candy.
Our market leading standup pouches offer a great way to differentiate and are
printed in high definition using flexographic and gravure with a range of shapes
available as well as multiple options for resealing.

Reference:
https://www.clondalkingroup.com/markets/confectionery-packaging

Confectionery packaging market global industry analysis

and market assessment 2015
The rising consumption of food items such as candies and cake has surged the
demand for better and effective confectionery packaging system. The growing
demand has made the packaging manufacturers produce a wide range of
packaging material and products for the varying sizes and confection items.
Accounting to the savouring needs of diabetic patients around the world, bakers
and confectionery manufacturers are producing sugar-free candies, cupcakes and
other delicacies. As a result, the array of packaging product of wrapping up such
novel confection foods items has expanded. The prominent trend of gifting sweets
to the other people has also bought about developments in the confectionery
packaging systems, especially in the wrapping material used the design patterns
imprinted on them.

The growth of the global confectionery packaging market sized has surged, owing
the variety of consumer preferences regarding the packaging. Even manufacturers
and retailers involves in producing and selling respectively, confectionery items
have given a major boost to the developments in the confectionery market,
leading the emergence of cost-effective, sustainable, light weight and packaging
material. The growth of the global market for confectionery packaging is not
solely driven by the outnumbering sales of sweet items. Retails outlets are one of
the most common places for the sale of confectionery. Retailers have advised the
packaging manufacturer to improve the process or wrapping up such food items
and create a long shelf-life for them. Urbanisation has led to speedy sales of
confectionery items as the population in cities prefers having food that is quickly
and easy available. Corporations concentrated in the city have bolstered the
demand for better packaging system, owing to their bulk ordering of
confectionery products.

Global prominence of bakery chains such as Dunkin Donuts or the cheesecake

factory has fostered the adoption of more effective and personalized
confectionery packaging system, however, the dynamics of the global
confectionery packaging market are expected to endure unfavourable reforms
owing to the factors such as the rise on the stomach disorders and the increasing
case of obesity. The varying packsizes is the key restraining the fluent production
of packaging products. The consumers are preferring reusable plastic pouches as
the ideal packaging product, which is hampering the sales of traditional packages
products and declining the demand. The uneven eating habits of the young
populations in also accounted as a major factor impeding the growth of the global
confectionery market.

The global confectionery packaging market is also segmented into key

geographical regions of the world. During the forecast period 2015-2025, North
America is expected to be the leading region in the global market for
confectionery packaging. The growing consumption of confectionery food items is
the US and Canada will continue to fuel the demand for confectionery packaging
market, whereas Asia pacific is anticipated to register substantial growth in terms
of manufacturing of packaging materials
Reference:
https://www.futuremarketinsights.com/reports/confectionery-packaging-market

Confectionery and bakery products packaging

As the consumption and of confectionery and bakery products continues to rise, so

do the expectations of consumers. Not only do they want to be wowed by the
taste, but they are also becoming choosier as far as the packaging is concerned.
The latter has to catch the eye and provide additional functions while aslo
responding to long-term environmental requirements. And this is forcing
manufacturers of confectionery and baked goods to be more creative and
efficient. The good news is packaging producers and machine manufacturers are
able to help out with material-conserving packaging solutions and more efficient
production lines. The confectionery industry goes to enormous lengths to sway
consumers with its products. Packaging chocolate and similar delights in
appetizing wrappers and allowing the product to speak for itself are no longer
enough these days. To entice the consumer, manufacturers today are digging
deeper into their box of tricks. The latest trends include fun videos and
commercial for their products that consumers can watch in the process of
consumption. One of the pioneers of snackertainment in which the real and the
digital worlds merge, is food giant nestle. To lastingly attract consumer who
wants sustainably produced goals and prevent the cost of materials and
production from spiraling out of control, industry has no alternative but to
economise on materials above all avoid excessively extravagant packages while
also reducing energy input in production.

Reference:
Technical article No. 2: Confectionery and bakery product packages: standing out
from the crowd – but not at any price.
A sweet solution for confectionery packaging

We all buy with our eyes. Research suggests that consumer purchasing decisions
are made within five to seven of viewing a product. In a growing and saturated
market like confectionery, brands are always looking for innovative ways to make
their product stand out from the crowd. The millennial shopper is particular has
grown accustomed to flexible solutions. As this demographic represents around a
quarter of a population, it would be foolish to ignore their preference in your
confectionery packaging.

Reference:
https://www.packagingstrategies.com/articles/89886-a-sweet-solution-for-
confectionery-packaging?v=preview

The important of gift packaging for confectionery

manufacturers

On an average, Germans spend about 116 euros a year per head on confectionery.
Ipsos Observer was commissioned by the STI Group to analyse the buying
behavior of 1000 consumers within this product category in July 2014. The
representative online survey confirms confectionery as a ‘power category’ in
impulse-driven purchases

80 percent of consumers make brand decisions at the pos itself. In fact one in two
persons decides to buy a candy gift pack while at the store. Only one in five
chocolate buyers planned their purchase is advance. Compared to other product
categories, confectionery product registered above range impulse buys. A similar
survey conducted by ipsos in spirits in November 2013 shoes that only 28 percent
of products were purchased spontaneously in this product category. One in three
spirit purchases was planned in advanced.
Reference:
https://www.sti-group.com/news/article/the-importance-of-gift-packaging-for-
confectionery-manufacturers.html

Influence on packaging information on consumer liking of

chocolate milk
Chocolate milk varies widely in flavor, color, and viscosity, and liking is influenced
by these properties. Additionally, package labels (declared fat content) and brand
are some of the extrinsic factors that may influence consumer perception. The
objective of this study was to evaluate the effects of packaging labels and brand
name on consumer liking and purchase intent of chocolate milk. A consumer
acceptance test, conjoint analysis survey, and Kano analysis were conducted. One
hundred eight consumers evaluated 7 chocolate milks with and without brand or
package information in a 2-d crossover design. A conjoint analysis survey and
Kano analysis were conducted after the consumer acceptance test. Results were
evaluated by 2-way ANOVA and multivariate analyses. Declared fat content and
brand influenced overall liking and purchase intent for chocolate milks to differing
degrees. A subsequent conjoint analysis (n  = 250) revealed that fat content was a
driver of choice for purchasing chocolate milk followed by sugar content and
brand. Brand name was less important for purchase intent of chocolate milk than
fat or sugar content. Among fat content of chocolate milk, 2 and 1% fat level were
most appealing to consumers, and reduced sugar and regular sugar were equally
important for purchase intent. Kano analysis confirmed that fat content (whole
milk, 1, or 2% fat chocolate milk) was an attractive attribute for consumer
satisfaction, more so than brand. Organic labeling did not affect the purchase
decision of chocolate milk; however, Kano results revealed that having an organic
label  on a package positively influenced consumer satisfaction. Findings from this
study can help chocolate milk producers as well as food marketers better target
their product labels with attributes that drive consumer choice of chocolate milk.

Reference:
Department of Food, Bioprocessing, and Nutrition Sciences, Southeast Dairy Foods
Research Center, North Carolina State University, Raleigh 27695

Influence of chewing gum packaging design on consumer

expectation and willingness to buy. An analysis of
functional, sensory and experience attributes

This paper studies the influence of two design variables of chewing gum
packaging, those of colour and format, on consumer expectations of specific
product attributes and willingness to buy. Some 390 consumers participated in
this investigation, evaluating a total of 30 functional, sensory and experience
attributes for nine different packaging designs. The results demonstrate that
packaging format influences expectations of functional attributes, sensory
attributes of texture and experience attributes, while colour influences
expectations of sensory attributes of taste and flavour and experience attributes.
The study also reveals that willingness to buy is more closely related to the colour
of the packaging than to its format.

Reference:
Departamento de Ingeniería de Diseño y Fabricación, Escuela de Ingeniería y
Arquitectura, Universidad de Zaragoza, C/María de Luna 3, CP 50018 Zaragoza,
Spain.

Coated chewing gum products and methods of

manufacturing same

A confectionary or chewing gum product comprising a center including a water

soluble portion. A first coating that comprises a blend of xylitol/mannitol that
substantially encloses the center. A second coating that consists essentially of one
polyol that substantially encloses the first coating.
The present invention relates generally to confectionary products. More
specifically the present invention relates to confectionary products that have an
outer coating and syrups for creating such outer coatings. It is of course known to
provide a variety of types of confectionary products for consumers. One such
confectionary product is chewing gum. Chewing gum generally consists of a water
insoluble portion and a water soluble portion including sweeteners

Reference:
https://www.google.com/patents/US5716652