Professional Documents
Culture Documents
Activity 4: Ropa Dulce Case Study
Activity 4: Ropa Dulce Case Study
“You’ve been one month late from your scheduled payment for our delivery service,” the frustrated
delivery contractor said. “We’ve been sending you notice every day for the past week and your company
doesn’t seem to be responding. Unless you will be able to pay the amount due by this morning, we will
not send any truck to deliver your goods.
Ms. PaÑo was astounded to hear of the unpaid fee. To clear up the mishap, Ms. PaÑo hurriedly
approached the company’s accountant, Mr. Vestir in hopes of drawing cash from the company. Mr.
Vestir regrettably reported that the company does not have cash to pay the delivery contractor. In fact,
the company has been consistently borrowing short term funds for three months from the start of the
year. The company has yet to pay any of these borrowings and Mr. Vestir informed Ms. PaÑo that the
short term lenders have been reluctant to lend money at this point.
As a result, the shipments will not be delivered to the customers until the company figures out how to
pay their delinquency with the delivery contractors. The outside customers have understood enough to
acknowledge that there will be a delay on the deliveries for this day. However, too much delay may
frustrate these customers and may cause bad reputation to the company. Ms. PaÑo is looking into
taking a loan from Fresco Rural Bank to pay for the delinquent fees. The bank manager of Fresco Rural
Bank has requested a meeting with Ms. PaÑo to discuss the financial condition of Ropa Dulce Co. and
plans for restoring its liquidity.
Outraged, Ms. PaÑo told Mr. Vestir, “Why don’t we have any balance in our cash account? Our company
has been very profitable but we seem to be depending on loans to finance our operations. We need to
figure out what is going wrong. Otherwise, we may lose our customers.”
Company Background
Ropa Dulce Co. was founded in 2010 as a manufacturer of summer clothes. The first shop was located
near a calm beach with sky blue waters and powdery sands. Families and tourist would usually flock to
the beach on summer weekends which gave the clothing shop foot traffic and gained the market’s
attention. Due to its high quality products, the clothing store became a popular stop shop for vacation
goers. In 2011, a known blogger fancied the clothing line displayed in Ropa Dulce and published an
article promoting the shop. This earned the company nationwide publicity which led to other clothing
stores offering shelf space for Ropa Dulce’s brand. In 2013 it expanded its garment productions due to
the increasing demand of their products. To this day, the company maintained its position as summer
clothing store since this line has brought its brand equity.
Clothing Market
The demand for clothing was characterized by a stable year-to-year growth. Unit demand increased with
both population and individual income. However, the seasonal character of the company’s product has
resulted to cyclical sales. Competition among other clothing shops in the town is unlikely to clash with
the company’s sales growth. The company believes it will maintain its average growth rate for sales for
the succeeding years.
Sales Forecast
Ropa Dulce Co. had been consistently profitable. Moreover, sales had grown at an annual rate of 18
percent in 2019. Gross sales were projected to grow at 20% of the sales on the first quarter, 30% of sales
on the second quarter and 25% of sales on the third and 4th quarter. This growth rate is expected to be
constant until 2021.
Financial Information
To prepare a forecast on a business-as-usual basis, Ms. PaÑo and Mr. Vestir agreed on various
parameters. Cost of goods sold would run at 73.7% of gross sales—a figure that was up from recent
years because of increasing price competition. Operating expenses would be about 6% of sales —also up
from recent years to include the addition of a quality-control department and two new sales agents.
Depreciation is at 10% of cost of property, plant and equipment (PPE). Additions during 2020 are
expected to amount to ₱1,200,000 which will be paid on January 2021. The Company’s policy is to
expense full year’s depreciation on the date of purchase. The Company expects inventory level for 2020
to be the same as 2019.
The company’s income tax rate was 30% paid for each quarter in May, August, November, and April of
the following year, respectively. The company opts to use optional standard deduction of 40% from the
company’s gross profit to arrive at the taxable income for the quarter.
The delivery contractor’s fee (at 3% of sales) was collected at the loading gate as trucks left to make
deliveries to customers. Ms. PaÑo proposed to pay dividends of ₱450,000 per quarter. For years Ropa
Dulce had paid high dividends.
Mr. Vestir observed that sales collections in any given month had been running steadily at the rate of
40% of the last month’s sales plus 60% of the sales from the month before last. The value of raw
materials paid in any month represented on average 55% of the value of sales expected to be made two
months later. Wages and other expenses in a given month were equivalent to about 34% of purchases in
the previous month. As a matter of policy, Ms. PaÑo wanted to see a cash balance of no less than
₱640,000.
Ropa Dulce Co. had a line of credit from Fresco Rural Bank, where it also maintained its cash
balances. Fresco Rural Bank’s short-term interest rate was currently 16%. Return on investment for
short term investments is at 12%.
Ropa Dulce Company Ropa Dulce Company
Monthly Sales 2019 Historical Income Statement
First Quarter 6,404,640 2018 2019
Second 11,237,050 Gross Sales 55,546,936 66,306,050
Quarter Cost of Goods Sold 38,327,385 46,398,029
Third Quarter 19,819,670 Gross profits 17,219,551 19,908,021
Fourth 30,260,390 Delivery Fees 1,666,408 1,989,182
Quarter Operating Expense 3,012,444 4,159,275
Depreciation 869,600 869,600
Operating Profit 11,671,099 12,889,965
Interest Expense 910,000 1,240,000
Pretax Profit 10,761,099 11,649,965
Income Tax 3,095,519 3,583,444
Net Profit 7,661,580 8,066,521
Ropa Dolce Co.
Balance Sheet
December 31, 2019
Cash 641,123.00 Accounts Payable 654,234.00
Accounts Receivable 3,379,958.00 Short-term Borrowings 587,575.00
Inventories 1,076,000.00 Payable to PPE Supplier 0
Short-term 0 Accrued Taxes 396,893.15
Investments
Total Current Assets 5,097,081.00 Total Current Liabilities 1,638,702.15
Gross PPE 8,696,000.00
Accumulated 1,278,500.00 Owner’s Equity 10,875,878.85
Depreciation
Net PPE 7,417,500.00
Problem
Ms. PaÑo needs to prove that the company will be liquid enough to pay for its loans with Fresco Rural
Bank so that it will be allowed to ask for another loan to meet the delivery contactor’s fee. How should
Ms. PaÑo explain to First Rural Bank that the company is in a good financial position? Moreover, should
the company prove to have financial liquidity problems, what can to company do to cope with their
need for cash?
Learner’s Guide
1. Assume that you are Ms. PaÑo and you will be presenting to the Fresh Rural Bank. Convince the
bank that you are in a good financial position evidenced by your cash budget and projected financial
statements.
2. Prepare a monthly cash budget for Ropa Dulce Co. for the year ending December 2020. Start with
the monthly sales forecast (Tip: Forecast sales up to Feb 2021).
3. The following table format may be used for the cash budget: