SABOY JELLY MARCH B.
12 STEM E MODULE 3 ASSIGNMENT
CODES The Life Insurance(Believe in God stories)
In this advertisement the camerawork that I see
are the describing shots for the framing shots
in this advertisements have a long shot, for it
gives characters a bit of context and a bit more
information about the characters; Medium shot
for it allows the audience to be a little closer to
the subject. Lastly the close up and extreme
TECHNICAL
close up for it creates emotion and tension as
audience if you are involved with the
characters.
The formal written language used in this
advertisement is that the convention use is the
story convention. For it include narrative
structure, character constructions, point of
view and so on. The language that is use in in
Hindi. The text or font are in Time new roman
and Calibri body font. The slogans/ taglines are
WRITTEN
mostly related to life inspirational and
motivation but it is all about Life Insurance.
The audio codes that is use in this Ad is
that the background music that is use is
instrumental sad song. The sound effects
of this ad is more on realism. The one who
voice-over this ad is the female voice. The
tone of the characters are just in normal
tone. Over all the audio effect is just
AUDIO CODES perfectly fit for the add.
Samsung India Good Vibes App: Caring For
the Possibilities.
The advertisements shows the some of the
different Camera works like the camera angle is
at eye level shot, the camera shot framing that is
use is in medium shot for it uses in more than one
subject in the frame, medium close up for it
allow the audience to clearly see facial gestures
and emotion without getting too close to the
subject and lastly the close up frame shot for it
focus solely on the subject.
The 1st advertisement have some similarities in
this 2nd add. The convention use in this add is the
same as the first ad which is story convention,
but this time the language that is use is Thai. The
style of text/ fonts that is use is in Time New
roman and Century Gothic. The text/ slogans is
also the same with the first add it is related to
Inspirational quotes but the ad is all about the
Samsung India Good Vibes app.
In this add compared to the first add the
background music is not instrumental it is a
song to better understand the purpose of this
add. The one who voice over this is male.
The tone of the characters are have high and
low peach. Over all the sound, music,
dialogue, sound effect and etc. of this add
helps the add to become emotional.
 In this ad it also convey true life
experiences that gives lesson to everyone of
us. The place that was taken of this ad is
more on outside occurrent. The staging and
composition of this ad makes the ad to be
more attractive. Moreover of course the
characters that shown a several facial
expression, body language and movements
SYMBOLIC CODE just shown a pity faces and at the end it
shows happiness. Lastly the color that is use
in this ad is contrasting foil.
For this add it convey true life experiences. The
setting place of this ad taken is more on inside the
house. To make the ad to be more successful it
includes set design, costume and props. Also the most
important their facial expression, body language and
movements but in this ad compared to the first ad this
shows sadness and happiness and it also shown in the
scene that the characters even cries but in the end it
shows happiness. Thus this lead this ad to find it more
interesting. Lastly the color that was use in this ad is
contrasting foils.