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Swab Taste Pizzto: College of Business Administration and Accountancy
Swab Taste Pizzto: College of Business Administration and Accountancy
Swab Taste Pizzto: College of Business Administration and Accountancy
Jessielle G. Achas
Archelyn Q. Manos
First of all, we thank our gracious Heavenly Father for the guidance, strength
and divine invention when we were making this paper.
The completion of this Business Plan could not have been accomplished
without the time and effort of these following contributors: Jessielle G. Achas,
Kimberly Charm L. Galorio, Krizel Kate H. Laquibla, Archelyn Q. Manos, Mary
Grace P. Relevo and Kiefer Mae L. Planca. Thank you for your cooperation as well as
your understanding. Without the honorable mentioned above, we, the students
would face more hardships while doing this paper.
Table of Contents
The business is formed through partnership with six partners who agreed
to invest equal capital, skills, profit and liabilities. The capital investments of each
partner is ₱5,000 with a total of ₱30,000.00 as working capital, this amount would be
the source of funds for pre-operating expenses, purchasing of raw materials,
supplies and etc that is needed in our business. The company expect to have a 215%
return on investment with 43.03% net profit margin and a payback period of at least
59 operating days.
2
Swab Taste PizzTo is the company name. The company name defines and
explains that our business offers Puto Pizza, a combination of the local and foreign
taste. This catchy and unique company name can also help customers to remember
our food product, and we all strive to be memorable and retain our customers. The
company aims to ensure satisfaction and build a repeat-customer base by providing
innovated product, good services, delicious and fair price for our market/customers.
Swab Taste Pizzto is a business that offers good quality of a food product
which we called “Puto Pizza’’. The business started with the motivation of
innovating food to introduce a new way to present the existing puto and pizza
product. Introducing this new product idea to the market will probably excite the
customers. They will be amaze on how the traditional products were combined to
produce a unique product which is new to the eyes of the people. Manufacturing is
the nature of the business that involves the process of turning raw materials,
components and operations into finished items that fulfill the needs of customers.
The business is formed through partnership with six (6) partners who will
direct the business and contribute equal working capital as an investment to operate
the business. The business owners are group of the following individuals namely:
Jessielle G. Achas, Kimberly Charm L. Galorio, Archelyn Q. Manos, Krizel Kate H.
Laquibla, Kiefer Mae L. Planca and Mary Grace P. Relevo.
3
Vision:
To introduce a new way to present the existing two products by combining
them into one. We would like to be recognized as the company that shares the new
idea with the market, which will then be included as one of the famous delicacies
here in our place.
Mission:
We will work harder to meet the needs and expectations of our customers,
increasing profitability as a result of our consistency and maintaining the quality of
our innovative product.
Objectives:
The Swab Taste Pizzto Company aims the following objectives as to the
existence of the business:
To produce and generate profit through our new and satisfying quality of
Puto Pizza product that customers will love at its most affordable price.
To expand our business in all other potential market areas and strengthen our
product.
4
The product is called Puto Pizza. The concept of this product is that it is a delectable
and unique Puto that uses the same ingredients as the classic version but adds a
twist. The Puto is the base and topped with pizza toppings. The toppings will be
similar to those seen on standard pizzas. The Puto Pizza size basis is (medium puto
molder) 6cm x 3cm. By looking at it, it has a yellowish color due to due to its
toppings and a shape like a traditional Puto, which has a circular base. Its unique
feature among traditional Puto is that it taste like a pizza . Bringing traditional Puto
to a new level, we innovate the product to be more pleasing to everyone’s taste. The
Company’s product Puto Pizza will be sold at a reasonable price of ₱ 15.00 per piece.
See Appendix 2.
The Swab Taste PizzTo company in Manticao is shown in Table 1. The indicated
company and store are considered as direct competitor. It also shows the Swab Taste
PizzTo Company's advantage in terms of 4Ps in marketing mix often known as
product, price, promotion, and place.
6
The Swab Taste Pizzto focuses its efforts on the consumer sector that is
accomplished through the use of geographic segmentation, psychographic
segmentation using interest variable and demographic segmentation using the
allowance or income variable .The company’s market comprises of employees that
are working and studentsstudying in the geographical area of Manticao, Misamis
Oriental.
The Swab Taste Pizzto will do the direct distribution that will allow to
distribute our product directly in one (1) covered market area to easily reach our
target market. The business will be using a direct distribution channel through a
store that will be located in Purok 4 Poblacion Manticao, Misamis Oriental. The store
is projected to cost for about ₱ 3,500. The store is considered as a depreciable asset of
the company with a monthly depreciation of ₱75.00. As computed below:
Depreciation = 𝑪𝒐𝒔𝒕−𝑺𝒂𝒍𝒗𝒂𝒈𝒆𝑽𝒂𝒍𝒖𝒆/𝑼𝒔𝒆𝒇𝒖𝒍𝑳𝒊𝒇𝒆 = ₱3,500− ₱220 /48
months= ₱68.33 per Month.
See Appendix 4 for Store Design and Appendix 5 for Store Location.
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3.7Pricing Strategy
The Swab Taste Pizzto will be adding a mark-up on a total costs incurred
in making the Puto Pizzas. The company agreed to add a mark-up to cover up the
expenses as well as to create a profit. Each of the Puto Pizza has an estimated cost of
₱8.10 and by adding the 40 % mark-up which is equivalent to 6.90 the selling price
will be ₱ 15.00.
Table 6 shows the overall demand for a competitor's products in Manticao, both
direct and indirect. The table also indicates their daily and weekly demand. This
comprises the total market demand of 140 units per day and 980 units per week,
respectively.
12
Table 7. above shows the market share of the company, the total units produced per
day and per week in Manticao. The company will have 1 market area from 1st
month to the 5th month which is Manticao. During the second month of the
company’s market share, it will increase at least 14.29%, because in the first month
the company is just starting to introduce the product and to build customer’s loyalty.
During the 3rd up to 5th month of operation, the company will have an increase
market share in Manticao .
13
The Table 8. Below shows the forecast sales of Swab Taste Pizzto Company during
five (5) months operations. In the month of January the company will operate 23
days, in February the company will only have 20 days operation, in March the
business partners will operate 23 days and in the month of April the company will
going to operate for about 22 days and in the 5 th month of the operation, the
company will be having 23 days operation.
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Puto Classification
The Swab Taste PizzTo Company will offer a product which is called “Puto Pizza”.
The Puto is the base and topped with pizza toppings. The toppings will be similar to
those seen on standard pizzas. The Puto Pizza size is 6cm x 3cm. By looking at it, it
has a yellowish color due to its toppings and a shape like a traditional Puto, which
has a circular base. Its unique feature among traditional Puto is that it taste like a
pizza and will be available in Hawaiian pizza topping flavors.
4.2 Production Schedule
Table 9. Monthly Production Schedule
January February March April May
Daily 50units 70units 90units 110units 130units
Production
Volume
Operating 23days 20days 23days 22days 23days
Days
Total Units 1,150units 1,400units 2,070units 2,420units 2,990units
of
Production
Table 9 above shows the total monthly units of the Swab Taste Pizzto Company
production from January up till May. From January it has a total units of 1,150, 1,400
from February, 2,070 from March, 2,420from April and 2,990 from May. The
following total units of production are based on one (1) market area: This is
Manticao, Misamis Oriental.
4.3 Production Location
The Swab Taste Pizzto Company has decided to choose its production location in
Manticao. It will be located at Prk.4 Barangay Poblacion Manticao, Misamis Oriental.
See Appendix 8 for the production Location and Appendix 9 for production area
layout
15
Table 11 above shows the monthly cost of direct materials of the Swab Taste Pizzto
Company. It composes of production volume, direct material cost per unit, and its
total monthly direct material cost. For the month of January is ₱34,424.00, ₱5,385.80
for February, ₱7,963.29 for March, ₱9,309.74 for April, and ₱11,502.53 forMay.
16
Table 12 above shows the indirect materials required per production of the Swab
Taste Pizzto Company’s product. It composes of indirect material, required per unit,
unit cost and cost per unit. In summary, the total cost per unit is ₱0.214.
Table 13. above shows the monthly cost of indirect materials of the Swab Taste
Pizzto Company. It composes of production volume, indirect material cost per unit
and monthly indirect material cost. For the month of January is ₱246.10, ₱299.60 for
February, ₱442.98 for March, ₱517.88 for April, and ₱639.86 forMay.
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Step2: In a small bowl, beat the eggs. Add the evaporated milk and a pinch of salt.
Mix it until well incorporated.
Step3: In a separate large bowl, combine All-Purpose flour, white sugar and baking
powder.
Step4: Slowly combine the two separate mixture together in one bowl. Then
carefully add-in the water and mix gain until the right consistency is thin enough.
Step6: Prepare the puto molder and brush it with cooking oil.
Step7: Fill in the puto molder with puto mixture. Afterwards add the pineapple
chunks, generous amount of cheese, ham and sauted bell pepper. Do this for the rest
of the ingredients.
Step8: Steam for 10-15 minutes. Cover the steamer lid with a piece of cloth to avoid
water drips.
Step9:Transfer the finished puto pizza in a serving tray or serving container . Serve
it.
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4.7Production Equipment
The Swab Taste Pizzto Company will use a double burner gas stove in
producing the product called Puto Pizza. The company decided also to purchase
only one mentioned equipment above which cost ₱1,485.00 with a monthly
depreciation of ₱52.71.
Depreciation = Cost −Salvage/Useful Life = ₱1,485.00− ₱220 /24 months=₱52.71 per
month
Table 15 above is the monthly utility cost. It composes of Electricity, water expense,
and LPG. In summary, the total cost for every month is ₱2,580.00.
4.9Supplies
The Swab Tatse Pizzto Company will ensure that its crucial part of this business is
hygiene and sanitation will be followed. The importance of daily cleaning in order to
be successful must be kept clean on a daily basis. A healthy environment necessitates
a clean kitchen. As we are to provide our product to our valued customers, strict
standards of personal and environmental hygiene must adhere to.
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4.10 Labor
In order to manufacture, the Swab Taste Pizzto Company need at least
three (3) laborer or production workers. In every manufacturing, the production
workers will be paid ₱10.00 per hour. The company will have six (6) productions per
week. Each lasting three (3) hours, with a total labor cost of ₱90.00 each day.
Table 17 Monthly Labor Costs
January Febraury March April May
No. 3hours 3hours 3hours 3hours 3hours
production
hours
Rate per ₱10.00 ₱10.00 ₱10.00 ₱10.00 ₱10.00
Hour
No. of 23 days 20 days 23 days 22 days 23 days
Production
Days
No. of 3 3 3 3 3
Production
Workers
Total ₱2,070.00 ₱1,800.00 ₱2,070.00 ₱1,980.00 ₱2,070.00
Table 17 above shows the breakdown of the labor cost or the production worker’s
wage and the total monthly cost for January, February, March, April, and May will
be ₱ 2,070.00,₱1,800.00, ₱2,070, ₱1,980.00 and ₱2,070.00 respectively.
21
Table 20 above shows the monthly production cost. It composes of direct material
costs, direct labor costs, and manufacturing overhead. For the 1 st month, it has a total
of₱9,320.10, ₱10,065.40 for the 2nd month,₱13,056.27for the 3rd month, ₱14,387.62 for
the 4th month, and ₱16,792.39 for the 5th month.
Swab Taste Pizzto Hub will be formed as partnership by the following six(6)
Students namely: Jessielle G. Achas, Kimberly Charm L. Galorio, Krizel Kate H.
Laquibla, Archelyn Manos, Kiefer Mae L. Planca, Mary Grace P. Relevo which serves
as an owner at the same time manager and officer in charge that will manage the
business. All partners are obliged to contribute capital investments, skills and liable
to any damages and losses that the company may incur. The partners will share and
have equal parts in terms of business outcome and profits.
ARTICLES OF PARTNERSHIP
OF
That we, the undersigned, all of legal age, residents and citizens of the
Philippines have on this day voluntarily associated ourselves together for the
puprose of forming a partnership under the following and conditions and subject to
existing and applicable laws of the Republic of the Philippines:
ARTICLE I. That the name of the company and partnership shall be:
SWAB TASTE PIZZTO company and shall do business under the name of the
aforementioned company.
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ARTICLE II. That the purpose for which this partnership is formed are:
1. To provide unique and delicious product that will satisfy our buyers/customer.
2. To sell Puto Pizza at a reasonable price.
3. To promote our innovated product “Puto Pizza” by informing customers
personally and/or through online.
4. To make the product recognize and stand out by producing innovative one.
5. To increase demand for the newly develop product by boosting brand awareness
through social media.
6. To grow our business by establishing branches in the covered market area.
7. To distribute product in a place that is easily accessible to the potential
buyers/customer.
ARTICLE III. This Swab Taste Pizzto’s main location will be Prk.4
Poblacion, Misamis Oriental near the Public Market wherein we will do the bulk
selling.
ARTICLE IV. This partnership will be led by Kiefer Mae L. Planca, who
will serve as General Manager and oversee the company's operations. She shall have
the authority to use the partnership name and to carry out such other activities that
are required in the management of the firm and the accomplishment of its
authorized objectives.
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ARTICLE VI. That the capital of this Partnership shall be the amount of
Eighteen Thousand (₱30,000.00), Philippine Currency, contributed in cash by the
partners, as follows:
Name Amount Contributed
Achas, Jessiele G. ₱ 5,000.00
Galorio, Kimberly Charm L. ₱ 5,000.00
Laquibla, Krizel Kate H. ₱ 5,000.00
Manos, Archelyn Q. ₱ 5,000.00
Planca, Kiefer Mae L. ₱ 5,000.00
Relevo, Mary Grace P. ₱ 5,000.00
Total ₱30,000.00
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ARTICLE VII. That incase one or more partners withdraw their capital
investment, they will both receive the invested money as well as the profit share
percentage that was generated in this business.
Mary Grace P.
Relevo
Assistant General
Manager
Kimberly
Charm L.
Galorio
Production
manager
Production
Worker 3
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Pre-operational actions are being carried out by the Swab Taste Pizzto Company in
preparation for the actual company operation. From September to November, the
company is putting together a business plan. The company will do a manufacturing
trial or prototyping of the product, as well as canvassing for supplies, tools, and
utensils, while preparing the business strategy. The company will execute a pre-
operational campaign in order for the market to be aware of the company's existence
and its product offering, which is Puto Pizza.
Appendix 13. Gantt Chart
Preparation of
Business Plan
Production
Trial
Canvassing of
Supplies
Product
Testing/Pre-
Launching
Purchasing of
Supplies,
Tools and
Utensils
32
The pre-operational actions that the company will undertake before starting their
operations are depicted in the Gantt chart above. Before the company's actual
operations begin, the following tasks must be completed.
Store ₱3,500.00
Total ₱11,749.00
33
Swab Taste
Pizzto
36
Bakery
Shamma Drugstore
Manticao Public
Market Bakery
39
Appendix 6. Leaflet
40
Appendix 7. Tarpaulin
Legend:
41
Other Establishments Well-known Stores Store Location
Bakery
Shamma Drugstore
Manticao Public
Market Bakery
42
Window-
:
-
TABLE
WORKING AREA
ENTRANCE
43
Legend:
- Raw Materials - Process - Finish Product
Molding and
steaming Filling
Topping and
steaming
Pizzto
44
Mary Grace P.
Relevo
Assistant General
Manager
Kimberly
Charm L.
Galorio
Production
manager
Krizel Kate H. Archelyn Q. Jessielle G. Achas
Laquibla Manos Purchasing/
Marketing Financial Officer Inventory Officer
Officer
Production
worker 1
Production
worker 2
Production
Worker 3
46
Preparation of
Business Plan
Production
Trial
Canvassing of
Supplies
Product
Testing/Pre-
Launching
Purchasing of
Supplies,
Tools and
Utensils