LESSON 2

COMMUNICATION STRATEGY
FUNCTIONS OF COMMUNICATION: REGULATION AND
CONTROL - Is a well-planned series of actions aimed at

 REGULATION - is a rule directive made and achieving certain objectives through the use of

maintained by an authority. In other words, communication methods, techniques and

communication is mainly used by persons in authority approaches.

or representing authority to regulate or direct others The following tips will help you formulating your own effective
under them. communication strategies

Examples: 1. Set a clear and attainable goals

 Traffic aide 2. Focus on the issue, if any, not on people
 Librarian
3. Be flexible and open-minded
 referee
4. Be a critical listener
 CONTROL - the power to influence people’s 5. demonstrate sensitivity at all times
behaviour or course of events. In other words, another 6. Allow for give and take. Let the other party state what is
function of communication is influence or direct in his or her mind.
people’s behaviour or to limit them. 7. Be genuine, honest and open.
8. Use affirming responses. Acknowledge the good points
Examples:
raised by the other parties.
 Laws and moral guides of religions
 Cultures 9. Be reasonable. Present only facts and verifiable data, if
 Traditions necessary.
Quiz #2 --[1/2 crosswise yellow pad]
 In 100 words, make an essay about the importance of
“Communication Strategy”.