FASHION CATEGORIES

Every one wishes to be fashionable in their own way. Fashion is related to people of all ages.
Brands have been given a great importance. Wearing branded items is considered a matter of
pride by most of the people. There are lots of fashion brands. Some of them which top the list
includes the Austin Reed, Christopher ward, Apple Bottoms and Two Angle etc. There are brands
that have been maintaining good quality of tailoring. There are also brands that are famous for
their design and people go behind innovation. Bespoke Clothing is another popular choice of
many people of Europe. People tend to wear dresses that have cool looks .Innovation in design
and cuts will always set a trend in the market. Some brands are also considered for comfortable
wear. Some brands are exclusively set for business wear while some target college students.
Austin reed is a brand which mainly focuses people in 30’s.It focuses on both casual and formal
wear. Every product has a famous brand for it .Christopher ward is one of the top brand in the UK
for watches. The designs of this brand are excellent. The best part of this brand is its affordability.
Lingerie rocks the fashion world and there are lots of Lingerie brands that are in top position. Cx
London is another brand whose products run a gamut ranging from fashion clothing to lingerie.
They include clothing for both men and women. Another popular market is for shoes. A shoe
always completes good dressing and it is essential to have good looking shoes that suit our dress.
Wearing branded shoes gives so much of advantage to an individual. Many prefer to wear shoes
that comfort them while some people prefer to wear attractive shoes. There are brands that suit
both the needs of the customers. Hotter comfort brand manufactures shoes that are comfortable
and they manufacture shoes for both men and women. Their products are known for quality and
each piece has a comfortable leather cushion.

Women’s clothing
There are many types of women’s apparel including Dresses, Social apparel, Suits, Outerwear,
Sportswear, Active wear, Swimwear & Lingerie. There are also special categories like maternity
& Bridal wear & a huge array of accessories.
Types of women’s apparel:-
• Dresses
• Social apparel
• Suits
• Outerwear
• Sportswear
• Active wear
• Swimwear
• Lingerie
Special categories
• Maternity
• Bridal wear

DRESSES: - dresses are single garments or two pieces on the same hanger priced as one unit.
Style range from tailored to simple; business to casual wear. Dresses are easy to wear; no thought
is required for coordination

Social apparel: - includes special occasion attire such as

•Dressy pant ensembles
•Evening & bridal gowns
•long or short cocktail dresses
Outer wear: - includes cats, capes & jackets with a primary protective function. Outer wear can
be divided into four categories: traditional wool & wool blends; out door-ski anoraks in
performance fabrics such as microfibers, leathers, & fur; all are available in both classic &
fashion styles.

Suits: - Suits are jackets & skirts / pants sold together as units. They range from casual to tailor.
There is a trend to casual dressing at office but it remains to be seen if professional women will
give up their “power” suits.

Sportswear is any combination of tops & bottoms such as jackets, skirts, pants, shorts,
blouses & shirts, which are priced separately so that the customer can combine them as desired.
Sports wear lines are organised as separates or as coordinated sportswear. It is popular because of
the variety of looks that can be made by combining separates.

Active wear is one of the hottest categories of apparel today, fuelled by the popularity of fitness.
Active wear is subcategorized into two segments; fitness wear worn by people who actively
participate in sports, active wear worn for spectator sports or simply as street wear. Active wear
includes bike shorts, leggings, t-shirts, crop tops, jogging sets, sweat suits & jackets.

Swim wear it includes one piece suits, bikinis, & cover-ups. Manufacturers are also adding
special sizes

Lingerie it includes inner wear, body wear, sleep wear, & loungewear. The popularity of lingerie
is partly caused by the fashion of wearing corsets to show, as Karl Lagerfeld introduced under
suit jackets & marketing style of Victoria’s Secret. The more fitted look is also influencing the
rise in sales of body slimmer’s.

CLUB CLOTHING Club clothing or club wear is relatively a new term in fashion industry.
One wonders if it is a fashion or a fad. Club clothing is sometimes thought to be the specific type
of clothes specially designed for wearing in clubs yet at the same time others attribute it to a style
of wearing clothes. Before making any statement about club clothing what we need to understand
is the meaning of ‘club’. A club is a place where people with similar interest gather and have
good time; it may be a golf club, a cigar club ,a sporting club, a night club or a dance club.

SIZE RANGES
Each size range caters to a different figure type. Generally today’s sizing standards are based on
more realistic measurements than in the past. However each manufacturer has its own
interpretation of standardized sizing. Designer clothes may be deliberately be labelled one size
smaller so that the customer can feel good about being a size 10 instead of a 12. Some
manufacturers’ try to accommodate a variety of body types by using a variety of fit models.

Women’s size ranges are as follows:-

• Junior costumer
• Missy sizes
• Petite sizes
• Large / women’s size

JUNIOR SIZE
• Sizes 1 to 13
• Less developed figure
• Higher waistline
• Figure is equated to slim, young costumer
MISSY SIZE
• Sizes 6 to 16
• Mature female figure
• Usually based on a 5 foot 7” height
• Some clothes are sized 30 to 36 i.e. small, medium, & large

PETITE
• Sizes are catered for the women who is less than 5 ft 4 inch tall
• Size range from 0 to 16
• Most manufacturer’s limit the size range 4 to 14

LARGE / WOMEN’S SIZE

• Sizes 14W to 32W OR
• 1X (16 TO 18), 2X (20 TO22) & 3X (24 TO 26)
• Large sized petites are also as marked WP

STYLE & PRICE RANGES

Apparel is classified by style. Style ranges grew out of age groups, & price & size ranges.
1. Couture-
• Order to fit an individual client’s measurements
• Most luxurious & most expensive
• Prices :- $5000 to $ 50000
• Ex: - Karl Lagerfeld, Yues St. Laurent, Valentino etc.

2. Designer-
• This category pertains to ready –to-wear from successful designers who have their
own business or have a “signature collection”
• Prices :- $1000 to $ 5000
• Use best of fabrics & quality mass production.
• Ex: - Giorgio Armani, Donna Karan, Ralph Lauren etc.

3. Bridge –
• Less expensive alternative to designer fashion.
• It is simply a step down in price from designer
• Less expensive fabric or different production methods
Ex: - CK from Calvin Klien, Versus from Versace, Emporio from Armani etc.

4. A contemporary-
• Style conscious woman who wants more fashion than missy but does not want to pay
designers price.
• Price ranges from Bridge to budget.
• Ex: - Ralph by Ralph Lauren, Kenar, Max Studio, Parallel, Laundry etc.

5. Missy
• Conservative adoptions of accepted designer looks
▪ This line uses less expensive fabrics & less extreme Silhouettes.
▪ It is available in varity of qualities & price ranges: better, Moderate, or budget.
• Ex: - Jones New York, Koret, Leslie Fay etc.

6. Junior
• Young styling for young figure
 ▪ Styling is highly influenced by rock music scene, television, & street fashion.
• Ex: - Byer, Esprit, necessary objects & XOXO.

MEN’S WEAR
CLOTHING CATEGORIES-

1. Tailored clothing-
• Suits, tuxedos, over-coats, topcoats, sport coats, & separate trousers for business &
evening wear.
• It requires lengthy, time consuming, costly production retailers need to inventory
many sizes.
2. Furnishings- dress shirts, neckwear, underwear, hosiery, robes, pajamas, shoes, & boots.
3. Sports wear-sport jackets knit or woven sweaters, & casual trousers – leisure & casual wear.
4. Active wear-garments needed for sports or exercise like wind-breakers, ski jackets, jogging
suits & tennis shorts.
5. Work clothes-
• Overalls, work shirts, & pants.
• It is basically for labourers.

STYLING CATEGORIES

1. DESIGNER STYLING-
• Internationally recognized designers often set the directions for men’s wear
• Most designers have both suit & sports wear Collections
2. TRADITIONAL STYLING-
• It is somewhat influenced by the less structured designer looks but the primary
interest is in wide variety of suiting & shirting fabrications.
• Traditional sports wear is also classic in style
• Polo Polo, Lacoste, & Dockers

3. CONTEMPORARY STYLING
• It is less expensive than designer, trendier, & Aimed at young costumer
• Perry Ellis, KM from Krizia, Nautica, Gap.

PRICE RANGE

1. CUSTOM TAILORED
2. DESIGNER READY – MADE
3. BRIDGE SUITS
4. MODERATE
5. POPULAR - PRICED

1. CUSTOM TAILORED-
• Suits are made with the finest construction & fabrics.
• price :- cost over $3,000
• Much of the inner, hidden construction is done by hand.
• Ex: - Armani, Zegna, Gucci etc.
2. DESIGNER READY – MADE-
• This category pertains to ready –to-wear from successful designers who have their own
business or have a “signature collection”
• Prices: - Suits run upward from $1000, sports coat from $ 500.
• Use best of fabrics & quality production but they are not made to measure.
• Ex: - Giorgio Armani, Donna Karan, Ralph Lauren etc.

3. BRIDGE SUITS
4. Moderate
• Broad range of prices
Suits-$325 to $650,
Suits-$200 to $450
Suits-$40 to $90
5. POPULAR-PRICED
• Suits are those under $325, most affordable price range

SIZE RANGE- MEN’S SUITS

§ Sizes from 36 to 44 with large sizes to 50 based on the chest measurement
§ Lengths are designated after the size number;
• R – regular
• S – short
• L- long
§ European sizes are 46 to 54
§ Young men's sizes have narrower fit in the jacket & hip than the regular men’s sizes

DRESS SHIRTS
§ Sized by collar measurement & sleeve length.
§ Sport shirts & sweaters are sized in small, medium, large & extra large.
§ Trousers are sized by waist and inseam measurements.

KID’S WEAR CATEGORIES

1. Girls’ dresses-
• Available in all style & price ranges. Holiday & spring seasons – biggest occasion
dress.

2. Boys’ traditional clothing- Includes blazers, jackets, suits, dress pants & dress shorts
3. SPORTSWEAR- Boys wear has become very casual, & tops out sell bottoms. Includes T-
shirts, jeans, pants, shorts, overalls, jumpsuits, leggings, girls’ skirt, boys’ shirts,
sweatpants, & sweat suits in knits & woven
4. Swimwear - Swimwear & beach cover-ups
5. Outerwear-Includes dress coats, all-weather coats, raincoats,
6. Sleepwear - Includes layette gowns & Jacques, blanket sleepers, pajamas, night gowns, night
shirts, & robes
7. Accessories –
• Includes shoes, hats, gloves, scarves, hair accessories, sun glasses, jewelry, bags,
backpacks, hosiery (tights & socks) & underwear.
• Boys – belts, caps, & ties.
• Infant accessories- bibs & booties.
SIZE RANGES

SIZING IS SEPARATED BY AGE GROUPS

• Newborn sizes are layette – 3,6,& 9 months

• Infants sizes 1218, & 24 months
• Toddler apparel, child who has learned to walk, are sized 2T, 3T, & 4T

At this point, sizes separate for boys & girls.

• Girls apparel is sized 4 to 6X, 7 to 16
• Preteen 6 to 14
• Young teens wear young junior 3 to 13
• Boy’s sizes are 4 to 7 & 8 to 20

STYLING

The only styling differentiation is traditional versus trendy

• Infants, toddlers, & Young children

• Older Children

PRICE RANGES
At price ranges are broader than in women’s or men’s wear

• Better resources provide fashion direction, quality fabrics, & workmanship.

Brands: - Dorissa, Sylvia Whyte, Monkey wear, Polo, & Tommy Hilfiger

• Moderate includes wide range of prices & labels at average prices

Brands: - Baby Tags, Flap Doodles, Gotcha, Little me, Young sport etc

• Popular- priced merchandise is offered by Byer, Eber, Carter’s, Rampage etc