Making the difference

TRENDS IN NUTRACEUTICALS &

FUNCTIONAL FOODS

By Mahendra Mehta Vice President.

Chemvera Specialty – Food & Nutra
108 , The summit Opp. Cinemax
Andheri Kurla Road , Andheri East .
Mumbai – 400093
Mahendra.mehta@Chemvera.com
Mobile:- 9322597043
 Introduction
Chemvera Specialty Chemicals Pvt. Ltd.

Food and Nutraceuticals Division

 Making the difference
Nutraceuticals -Classification

 Nutraceutical, the term coined from “Nutrition”and

“Pharmaceutical”
 The term “Nutraceuticals” is often interchanged with “
functional foods” even though there are subtle
differences between the two.
 Nutraceuticals are “naturally derived bioactive
compounds-dietary supplements and herbal products
and have health promoting, disease preventing or
medicinal products.”
 Functional foods are foods which contain an ingredient
that gives that food health promting properties over and
above its usual nutritional value. For Ex.:
ProbioticYoghurts

Food ingredients we currently
offer
 Food color & Natural food
color
 Flavor & Flavor enhancers
 Hydrocolloids & Gums
 Fiber
 Emulsifier & stabilizer
 Natural Preservative
 Antioxidant
 Savory flavor enhancer
 Food Enzymes
Making the difference
 Cocoa powder range
 Fruit Juice concentrate range
 Whey Proteins concentrate
range
 Starches – Modified &
Pregelatinized
 Sweetener Blends
 Cheese & Cheese product
 Soya product range
 Vitamins & Mineral
Major Nutraceutical ingredient Making the difference

• Whey protein concentrate, Soya protein

concentrate, Beta carotene, Tocopherols,
Lutine
• Ginkgo bilada extract, Bilberry extract,
Cranberry extract, Grape seed extract
• Stevia extract, EPA & DHA, Astaxanthin,
Ginseng, Garcinia cambogia, Omega 3
• Creatine, Glucosamine, Milk thistle, St.
Johns wort, cystine, Glutamine
Segments we serve in Nutraceuticals Making the difference

application
 Weight Management
 Digestive Health
 Joint Health
 Brain Health
 Muscle and tissue recovery
 Amino acid fortification
 Mineral Fortification
 Protein Fortification
 Vitamin fortification
 Making the difference
Why partner with us?
 Application knowledge

 Team has rich experience of several years in providing technical solutions to target customer segments

 Regular skill / knowledge enhancing training sessions conducted by reputed professionals in the field
 Broad customer base

 Chemvera serves all food ingredient customer segments across all key states in India
 Through acquisitions and organic growth, Chemvera aims to be a nationwide distribution platform

 Distribution excellence
 Chemvera understands local market dynamics and customer needs

 Strong network

 Good connections at the top level executives in the food & Nutraceutical and allied industries in India

 Marketing
 Regular participation in conferences, exhibitions across the country and aboard

 Implementation of CRM software for Salesforce in the company for efficient sales tracking and lead
management

 Strong supplier relationship

 Successful at closely working with suppliers to come-up with new products for the market
Chemvera Specialty Core Team Making the difference

Niharika Jain - Promoter

•Reliance Industries Limited – Strategy and Supply Chain, Polymer Division
•A.L.A. Chemicals Pvt. Ltd. – National Business Development Manager –
Liquid Stabilizers and Ca/Zn Stabilizers
•Indian School of Business, Hyderabad – MBA (FT Rankings: 24th in the World
and Number 1 in India)
•Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in
Polymer Engineering and Technology (Number 1 Chemical Engineering
Institute in India)

Mahendra Mehta - Vice President - Food & Nutraceuticals

•Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in
Food Engineering and Technology (Number 1 Chemical Engineering
Institute in India)
•30+ years experience in sales and marketing of food ingredient, flavour &
nutraceutical ingredient in companies like Firmenich, Bayer India
(Symrise), Mane India, IMCD India, Merck and Roha Dyechem
 NUTRACEUTICALS- AN Making the difference

INTRODUCTION

“ A food or part of food or nutrient, that provides health

benefits, including the prevention and treatment of a
disease.”

 Plants, Animals and Micro-organisms- Source of Nutraceuticals

ingredients.

 Vitamins, Minerals, Proteins, Probiotics, Fatty acids, Amino Acid -Major

ingredients.

 Formulations -Powder, Pills, Tablets, Capsules, Bars, Food and Drinks .

 “Nutraceuticals”
viz-a-viz Making the difference

“Pharmaceuticals ”

Parameters Nutraceuticals Pharmaceuticals

Prevention and Wellness Primary FOCUS Secondary FOCUS

Medical Supervision Not Required Required

FDA Approval Not Required Required

Prescription Not Required Required

Results Slow but effective Fast; may have side effects

Major Health Issues/Diseases

Diseases Nutraceuticals Used
Cardiovascular Soya foods, Antioxidants, Dietary fibers, Omega-3, Poly unsaturated fatty acids, Vitamins, Minerals,
Diseases Polyphenol, Flavonoids
Diabetes Lipoic acid, Dietary fibers (Psyllium)
Herbal stimulants (Caffeine, Green Tea), Buckwheat seed proteins, Glucomannan, Chitosan, Fenugreek,
Obesity
Gymnema sylvestre, Vitamin C
Cancer Flavonoids, Soyfoods, Lycopene, Saponins, Beet roots, Turmeric rhizomes

Anti Inflammatory
Curcumin, Gamma Linolenic acid
Activities Source: International Journal of Recent Advances in Pharmaceutical Research
 CLASSIFICATION OF Making the difference

NUTRACEUTICALS
Nutraceuticals

Dietary Supplements Functional F&B

Vitamins & Minerals Herbal Probiotic & Others Functional Foods Functional Bev erages
Protein Supplements

Ayurvedic Extracts Protein Pow der Probiotic Fortified Energy Drinks

Algae Extracts Omega Fatty Acid

Sports Drinks
Fortified

Protein Bars &

Plant Extracts Fortified Juices
Others
Functional Foods Business Focus Making the difference

Key categories
§ Energy, Digestive Health ,
§ Cognitive, bone, joint & heart health
§ Weight management & Sport Nutrition
§ Mood enhancement
§ Skin & beauty
Key players (key brands)
§ PepsiCo (Quaker, Gatorade)
§ Coca-Cola (Vitamin Water, Odwalla)
§ Kellogg (Special K, Kashi)
§ Nestle (Nesquick, PowerBar)
§ Danone (Activia, Essensis)
§ Unilever (Slim-Fast, Blue Band)
§ Yakult Honsha (Yakult 400, Jole)

 Making the difference
Facilitating Market Growth for
Nutracutical product
➢ Simplified approval process to market and label health claims

➢ Increased awareness about food & chronic disease linkages

➢ Gained acceptance about personalized medicine

➢ Incentivized customers to consume better-for-you products

➢ Advanced food processing techniques

➢ Demonstrated premium pricing potential

 Making the difference
Process for Bringing Functional
Foods to Market
❖ Identify relationship between food component and health
benefit
❖ Demonstrate efficacy and determine intake level
necessary to achieve desired effect
❖ Demonstrate safety at efficacious levels
❖ Develop suitable food vehicle for bioactive component
❖ Demonstrate scientific sufficiency of evidence for
efficacy
❖ Communicate benefits to customers
❖ Conduct in-market confirmation of efficacy and safety
 SPECIALTY
INGREDIENTS
Major company in Food & Making the difference
Nutraceutical segment
Major Nutraceuticals Making the difference

Company in India
 Making the difference
GREEN TEA EXTRACT

 ACTIVES: Polyphenols, Catechins,

Caffeine
 Benefits: Antioxidant, reduces risk of
CVD, enhances humoral and cell
mediated Immunity.
a) Cancer prevention
b) Reduce LDL levels
c) Anti aging properties
d) Weight loss
e) Prevent oxidative stress-Polyphenols
 Making the difference
GREEN COFFEE BEAN EXTRACT

 Weight Loss Supplement:

 Active- Chlorogenic acid,
 Prevents the liver from releasing
glucose into the blood stream, a well-
known cause of weight gain.
 lower and maintain healthy blood
pressure, as well as boost metabolism
 Improves diet-induced insulin
resistance
 Making the difference
GRAPESEED EXTRACT

 Active: Oligomeric Proanthocyanidins

(OPC)
 Helps protect cells from free radical
damage & promotes healthy circulation and
cholesterol, as well as reduce swelling
from injury and help with eye disease
related to diabetes.
 20 times more potent than Vit C & 50 times
stronger than Vit E.
 End use: capsules, shots, shakes,
gummies, gels, bars, powder mixes
Milk Thistle Making the difference

 Used as a liver tonic for centuries

with varying degrees of success
 Uses:
 Antidote for poisonous mushrooms, Hepatitis C,
Liver function aid/ “cleanser”, and Liver repair.
 Interactions: Nil
 Common Dosage: 200-800mg daily

Side Effects: Laxative effects,

vaginal bleeding.
 Making the difference
OMEGA 3 FATTY ACID

 Essential fatty acids, a class of

nutrients needed for our body to
function normally.
 These are the fats of life which help our
cells to function properly.
 Omega-3 cannot be produced be our
body and should be supplied through
the diet.
 There are 2 very important types of
Omega 3 acids , namely EPA and DHA
 Making the difference

OMEGA 3 FATTY ACID:HEALTH BENEFITS

 Reduces cardiovascular risk factors
 Reduces morning stiffness, swollen
joints and rheumatoid arthritis
 Lowers the risk of cancer
 Reduces inflammation throughout
the body
 Reduces the risk of obesity
 Maintains fluidity of cell membranes
 Making the difference
FUNCTIONS OF OMEGA-3
FATS

➢ Relaxation and contraction of muscles

➢ Blood clotting
➢ Digestion
➢ Fertility
➢ Cell division
➢ Growth
➢ Movement of calcium and other
substances in and out of cells.
 Making the difference

SOURCES OF OMEGA 3 FATTY ACID

➢ Fish and Fish oil: Sardines, salmon,
tuna, trout, cod
➢ Nuts and Seeds: Walnuts, flaxseed
➢ Veggies: Spinach, cauliflower, brussels
sprouts etc.
➢ Oil: Flaxseed oil, soybean oil.
➢ Beans: Kidney beans, pinto and mungo
beans
➢ Eggs
➢ Algae
 Making the difference

DHA-DOCOSAHEXANOIC ACID

 A type of Omega-3 fatty acid, an

essential f.a which cannot be
produced be our body and should be
supplied through the diet.
 Applications: muesli bars, sport bars
and other DHA fortified products.
 Making the difference

VITAMINS
Fat Soluble Vitamins

 Vitamin A: Acts as antioxidant, essential for growth and development,

maintains healthy vision, skin and mucous membranes, may aid in the
prevention and treatment of certain cancers and in the treatment of certain
skin disorders.
 Vitamin D: Essential for formation of bones and teeth, helps the body to
absorb and use calcium.
 Vitamin E: Antioxidant, helps to form blood cells, boosts immune system.
 Vitamin K: Essential for blood clotting.
 Making the difference

Water Soluble Vitamins

 Vitamin C: Antioxidant, necessary for healthy bones, gums, teeth and skin. Helps in wound
healing, prevent from common cold

 Vitamin B1: Helps in carbohydrate metabolism, essential for neurological function.

 Vitamin B2: Energy metabolism, maintain healthy eye, skin and nerve function.
 Vitamin B3: Energy metabolism, brain function

 Vitamin B6: Helps to produce essential proteins, convert proteins to energy

 Vitamin B12: Help in producing genetic material, formation of RBC, maintenance of CNS,
synthesis of amino acids, involved in metabolism of protein, fat and carbohydrate.
 Making the difference
Vitamin like Compounds

 L- Carnitine: Helps in oxidation of fatty acids, role in oxidative

phosphorylation,

 Choline: Lipotropic agent, used to treat fatty liver and disturbed fat
metabolism,

 Inositol: For amino acid transport and movement of Potassium and

sodium,

 Taurine: Helps in retinal photoreceptor activity, bile acid conjugation, WBC

antioxidant activity, CNS neuromodulation, platelet aggregation, cardiac
contractibility, sperm motility, insulin activity
 Making the difference

MINERALS
 Calcium: essential for bone and teeth, maintaining bone strength,
Nerve, muscle and glandular function, blood clotting,
Iron: energy production, Hb, oxygen transport,
 Magnesium: for healthy nerve and muscle function, bone formation,
 Phosphorous: energy production, phosphorylation process, bone and teeth, for genetic
material,
 Cobalt: component of Vit. B 12 and B 12 coenzymes,
 Copper: Hb and collagen production, function of heart, energy production, absorption of
Iron,
 Iodine: proper function of Thyroid gland,
 Chromium: with insulin it helps in conversion of carbohydrate and fat into energy,
treatment of diabetes
 Selenium: Antioxidant, functioning of heart muscle, part of GPX enzyme,
 Zinc: Essential for cell reproduction, for development in Neonates, wound healing,
production of sperm and testosterone hormone.
 Making the difference
Whey protein product
 Making the difference
Weight Loss supplement
 Making the difference
Why partner with us?
 Application knowledge

 Team has rich experience of several years in providing technical solutions to target customer segments

 Regular skill / knowledge enhancing training sessions conducted by reputed professionals in the field
 Broad customer base

 Chemvera serves all food ingredient customer segments across all key states in India
 Through acquisitions and organic growth, Chemvera aims to be a nationwide distribution platform

 Distribution excellence
 Chemvera understands local market dynamics and customer needs

 Strong network

 Good connections at the top level executives in the food & Nutraceutical and allied industries in India

 Marketing
 Regular participation in conferences, exhibitions across the country and aboard

 Implementation of CRM software for Salesforce in the company for efficient sales tracking and lead
management

 Strong supplier relationship

 Successful at closely working with suppliers to come-up with new products for the market
 Making the difference
PROBIOTICS

 live bacteria and yeasts that are good for health, especially
digestive system
 Types Of Probiotics:
1. Lactobacillus-most common probiotic.
Found in yogurt and other fermented foods. Different strains can
help with diarrhoea and may help with people who can’t
digest lactose, the sugar in milk.
Lactobacilli-casei, acidophillus
2. Bifidobacterium-Found in dairy products.
It helps ease the symptoms of irritable bowel syndrome (IBS)
Bifidobacteria- bifidum, breve, longum, thermophilum
 Making the difference
PROBIOTIC PRODUCTS
 Making the difference
Probiotic Beverage
 Making the difference
Co-Q10

 Also known as ubiquinone, ubidecarenone

 a coenzyme that is ubiquitous in the bodies of most animals

 Sources: particularly high in organ meats such as heart, liver, and kidney, as
well as beef, soy oil, sardines, mackerel, and peanuts

 help to prevent heart failure, as well as cancer, muscular dystrophy, and

periodontal disease.

 It is also said to boost energy and speed recovery from exercise.

 Making the difference

WEIGHT MANAGEMENT
➢ Promotes weight loss & increase serotonin levels
➢ Reduce hunger and appetite
➢ Suppressing carbohydrate conversion into fat
➢ Regulate fat related gene
➢ Attenuate the increases in oxidative stress, and insulin
resistance

Ingredients: Garcinia Cambogia Fruit

Extract Contains HCA, Alpha Lipoic Acid,
Vitamin C (Ascorbic Acid) and Vitamin B6
(Pyridoxine).
 Making the difference

DIABETIC MANAGEMENT
• Balance Healthy Glucose metabolism
• Increase Insulin Sensitivity
• Raise Glycogen storage in muscles
• Raise the rate of glucose removal from blood
• Balance Cholesterol
• Reduce the risk of Insulin resistance
• Drive nutrient uptake by muscles
• Protect Liver cells and enhance Liver functions
• Increase muscle performance in workouts
INGREDIENTS:
Fenugreek seed extract, Cinnamon bark extract, Clove,
Pterocarpus marsupium, Gymnema Sylvestre extract, Alpha
Lipoic Acid and Chromium Polynicotinamide
FUNCTIONALFOODS:EXAMPLES Making the difference

OMEGA3

Chocolate bars
Mini meal -
Orange Juice

Butter

Milk drink
FUNCTIONAL FOOD EXAMPLES –
Making the difference
OMEGA 3
FUNCTIONAL FOOD EXAMPLES - PROBIOTICS Making the difference
Making the difference
Making the difference
 Making the difference
Whey protein base
supplement .
 Making the difference
Energy Drink with Zero
Caloreis
 Making the difference
Protein health Food
FUNCTIONAL FOOD EXAMPLES -
Making the difference

HIGH FIBRE
Making the difference
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FUNCTIONAL FOOD EXAMPLES: Making the difference

FUNCTIONAL WATER
 Making the difference
FUNCTIONAL FOOD EXAMPLES -
CHOLESTEROL ABSORPTION
FUNCTIONAL FOOD EXAMPLES - Making the difference

SUPERFRUITS,
SUPERFOODS, ANTIOXIDANTS
CONCENTRATED FUNCTIONAL
Making the difference

FOODS
(ENERGY SHOTS)
FUNCTIONAL FOOD EXAMPLES – Making the difference

ENERGY DRINKS
FUNCTIONAL FOOD EXAMPLES - Making the difference

BEAUTY FOODS -COSMECEUTICALS

FORMULATION PRODUCTS : FMCG Making the difference
(CATERINGTONUTRITIONALNEEDS) – t

*Enhancement

D
FORMULATION PRODUCTS Making the difference

: FMCG (CATERINGTONUTRITIONALNEEDS)

9th
FORMULATION PRODUCTS : FMCG Making the difference

(CATERING TO NUTRITIONAL NEEDS)

Chemvera Specialty Core Team Making the difference

Niharika Jain - Promoter

•Reliance Industries Limited – Strategy and Supply Chain, Polymer Division
•A.L.A. Chemicals Pvt. Ltd. – National Business Development Manager –
Liquid Stabilizers and Ca/Zn Stabilizers
•Indian School of Business, Hyderabad – MBA (FT Rankings: 24th in the World
and Number 1 in India)
•Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in
Polymer Engineering and Technology (Number 1 Chemical Engineering
Institute in India)

Mahendra Mehta - Vice President - Food & Nutraceuticals

•Institute of Chemical Technology (formerly UDCT), Mumbai – Bachelors in
Food Engineering and Technology (Number 1 Chemical Engineering
Institute in India)
•30+ years experience in sales and marketing of food ingredient, flavour &
nutraceutical ingredient in companies like Firmenich, Bayer India
(Symrise), Mane India, IMCD India, Merck and Roha Dyechem
 Making the difference

Thank You

Thank You