Consumer Behavior Assignment

Date : 31 st January 2022

Submitted To Submitted By

Dr .Nu Nu Lwin Win La Pyae (MBA -58)

Answer for Question 1

The advanced technology changed how we think and act about the rituals surrounding death and
remembrance. In the past , we have to cut our bond with death person . However , technology and
social media make us to create the link between living and death So the social media also become a
place for memorialisation. When we loss someone in our lives , family members and friends have to deal
with with the feeling of losing someone . So Facebook is a source of social expression, connections, and
support for others. It is becoming much easier to express feelings such as grief in an online setting . With
the advance of social media, these rituals are becoming defined by the individual, and have led to more
awareness, as is evident by the global spread of venues like the Death Café . In the United States alone,
nearly 81% of the population has some form of social media account. Taking that number into
consideration, it’s no wonder that aside from  a living will digital will may also be necessary or wise to
have. It’s also understandable that so many people use it to pay tribute to those who have passed. Many
people take to social media to post photos, memories, or thoughts about those who have passed on, be
it pet or person. In many ways, these platforms have become social pillows of sorts, allowing us to share
intimate moments with our friends and audience. As the virtual world opens up as a space for online
memorials, support groups, and celebrations of life, more individuals are finding it easier to express
their loss and grief through this forum than through more traditional means.

Answer for Question 2

Continuing theory means that healthy grievers did not resolve grief by detaching from the deceased
but by creating a new relationship with the deceased.  So how can we continue bond ? Continuing bonds
may describe many of your grief-related behaviors. Holding onto items, daily habits, private rituals,
conversations with your loved one, visiting places where you feel close to them, thinking about them –
these are all ways people continue bonds with deceased loved ones . Nowadays , at the age of
technology , people can continue the bond with online too . Facebook is the most popular and most
commonly used social media website with over 1.11 billion users. It is estimated that about three
million Facebook users died in 2011 . . However, the existence of online profiles allows the
relationship to continue even after death. Online social networking profiles, such as those on the
Facebook platform enable digital representations of the deceased to be stored and preserved in various
forms. Thus, the Internet could be interpreted as a type of digital heaven where our loved ones continue
their existence: a place from which they can reappear or be heard at any time, where the deceased
become ‘online angels, where their images, behaviours, words, beliefs and accomplishments exist
indefinitely in the electronic virtual world. Facebook in particular creates a new setting for death and
grieving, one that is broadly public with an ongoing integration into daily life, heralding significant
changes in the way that we grieve in the Internet era . Indeed, the online personality changes and
evolves even when the physical self has gone. New aspects of the self emerge, even if there is a limit to
and framing of that development by the memories of friends and family. Someone can post the the
feeling on dead café such as We won the game’, ‘Your brother had his confirmation the other day’,
‘We’re going ice fishing this weekend’. One can express his /her feeling on this way with the help of
social media . some had chosen to convert the profile into a memorial page in order to keep the page as
it had been left by the deceased. Some made visits to the deceased’s ‘in-life profile’ in addition to
setting up a memorial site. Facebook afforded a continuing social presence for the deceased, enabling
continuing bonds between the deceased and the bereaved.

Answer for Question 3

A digital legacy is the digital information that is available about someone following their death.
Someone's digital legacy is often shaped by interactions the person made and information that they
created before they died. This may include interactions that have occurred on someone else's social
media wall or stream .We can create digital legacy in five ways :

1. Make A List

2. Decide How You Want Your Accounts Handled

3. Research Digital Legacy Policies For Various Accounts

4. Decide On Your Digital Executor

5. Legitimize Your Digital Estate Plan

There are two options for the management of Facebook accounts after someone dies (with the
appropriate evidence supplied by relatives or friends). A profile can be deleted entirely or it can be
converted to ‘memorial status’. If the profile remains active in memorial status, it may be used by
friends as a place to gather and reminisce, and as an ongoing reminder of the life that was lived. Indeed,
many people cannot bear the thought of closing down the page of a loved one, particularly where social
networking was important to the relationship. When a Facebook account is in ‘memorial status’ new
friends are unable to connect and automated prompts and reminders relating to the profile will cease.
The memorial site remains available at Facebook’s discretion, and there is no guarantee that the
memorialised profile will be available indefinitely into the future. Despite the growth in Facebook
memorials and other online memorials, their use is still fairly new and evolving and is not yet normalised
in the same way as traditional memorial practices. As a result, online memorialisation has been subject
to public debate and controversies around issues such as appropriate conduct and interaction and
responsibility for administration and moderation