Your Staff is the Most Important Marketing Asset

• Friendly, courteous and knowledgeable staff

They are a reflection of your business even more so than your signs, your displays and your
products, because they talk.

• Fact: Customers will return to your business if they are unhappy with a product but
will not return if they are unhappy with an employee.

• Fact: Customers will patronize your business if they are treated pleasantly even if
your prices are higher.

• Fact: Customers will remember your business by the person who took care of them
more than by the product they purchased.

• Put your grumps in the back!

• Employees Training 101

• Some of Simple Customer Service Techniques

• Double check

• Pretend it’s you

• Get involved

• Stay focused and Listen

• Ask questions and Listen

• Do something extra

• Smile - show your teeth

• Use a complete sentence

• Care

• Laughter