Honcho A Product Manager Report 1

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Project consists of Part A and Part B.

You need to complete both the parts and submit it by 3rd


of September. You can submit it in the form of document/ppt/pdf file.

Part A:
Problem Statement: FabX is a major home appliance company in India. They are present
across all states. They are currently in the process of leveraging social media channels and
communication platforms (WhatsApp, Telegram, Instagram, etc.) for Pre and Post Sales
activities. Their communication will be using the topmost read languages in India. FabX
anticipates a huge amount of traffic from users on these channels in multiple languages. A
critical task is to automate the following processes and updating the data to their CRM
systems.
 Leads capture and categorization
 Capturing new orders
 Grievance redressal
 Addressing user queries (FAQ, nearest service center, etc.)

Expectation: You are a product expert who has interacted with the client and are now expected to
design a chatbot journey for their users. Using a flow chart you can create a journey that the end-
user will take. Indicate areas where APIs integration will be required.

The required outcome should include


 Assumptions
 Solution description in brief
 Flow chart
 Reporting & Analytics is the list of metrics that will be generated by the bot.
Please identify metrics that would help business to make better business
decisions and improve the chatbot in the future
Part B:

Book My Mentor- Setting up the trending Job oriented skills platform

FABGUARD is a tech platform that provides Domestic services. Apart from domestic services
Fabguard has introduced a special feature - ‘Book My Mentor’ category which provides the
trending job Oriented skills of 2021. It provides one on one mentoring by Industrial experts. More
focus is on providing skills rather than the course. Research by Forbes, LinkedIn, and Gartner
highlights the need for these skillsets to minimize the current unemployment ratio.
‘Book My Mentor’ Introduces the most aspired Job Skills that Industries require in 2021. Hard
skills coupled with soft skills help in increasing better Job prospects.

Android App Video Link:


https://drive.google.com/file/d/10kV2P1OnCBFfOm5kSDzoDDO0nRgJuw3D/view?usp=sharing

App: https://play.google.com/store/apps/details?id=com.fabguard.batlab
Please download Fabguard App

Alternate Web Link: https://bikayi.com/BookMyMentor

Domestic services Link: https://fabguard.in (Just for reference)

1. Data and resources


(i) We have covered few of the concepts on Project Management, Agile project management and
Product Management. This resources will certainly prove to be useful. Click the link below in order
to access the data.
https://drive.google.com/drive/folders/11vNvv0zHRBj_KnrOK6mdI3KsNbM-dLw2?usp=sharing

(ii)
https://docs.google.com/spreadsheets/d/1G1npXaum_3_qVigINrtyxUuS2Q5fq1wCTwXt8DfPwI/ed
it?usp=sharing

Market research had been conducted according to the P-D-C-A (Deming circle) to learn about our
customer base and the problems arising with them, an excel sheet is being added to the link above
mentioned you can go through that and have an idea about the target audience. (If you wish you can
conduct a new market research)

2. What next ?

You need to achieve the following deliverables

1. Your project is related to the “Book My Mentor Category”. Please provide your feedback on the
same. Feedback about the UI/UX of the App. How it can be improved? You can share your ideas
and designs in the form of wireframe and mockups.
2. Do some research and find out at least one trending job-oriented skill other than the ones
displayed on the app. Please enlist the content of that particular skill set.
3. List all the stakeholders involved for ‘Book My Mentor’.
4. Develop WBS for ‘Book My Mentor’.
5. What are the risks associated with the ‘Book My Mentor’? List all the potential risks involved.
How will you manage those risks?

7. As in Lean management MVP (minimum viable product) is being deployed/ shared to a customer
for its feedback/insights etc., Use Javelin board in order to validate MVP.
In pretext of this, you need to deploy/share the product to the vision or active problem-facing
customer for its feedback. You can get reviews. It will help in the assessment of the market value of
a product.
Deploy the product and get reviews/ feedback/ insights from the ‘vision problem’ or ‘active
problem’ facing customer.

Understand the depth of the problem as per the customer segment:-


Problem recognition scale
❑ Latent problem: they have a problem but don’t know it
❑ Passive problem: they know the problem but aren’t motivated or aware of the opportunity to
change
❑ Active (or urgent) problem: they recognize a problem or passion and are searching for a solution
but haven’t done any serious work to solve the problem
❑ Vision problem: they have an idea to solve the problem and even have cobbled together a home-
grown solution, but are prepared to pay for a better one.
Active problem and visionary problem-facing customers will readily accept your product/services.
They will be your paying customer. Simply generating awareness will do the work for them. They
will be a mostly satisfied customer

8. What are the marketing strategies for the ‘Book my mentor’ category services. Please specify by
filling in the following questionnaire form.

a. Plan 1 https://forms.gle/zS3waRQ1Wk3jmKtN7

b. Plan 2 https://forms.gle/FMAhLAucJXUckXhm8

c. Plan 3 https://forms.gle/E9ctxrMTMkqGzkjR6

d. Plan 4 https://forms.gle/ck3RyiL9dfCQvNrV9

9. Develop a Product roadmap, market type and market size for Book My Mentor.

Summary:
Developing up a Platform that is both effective and efficient one will certainly help to minimize the
unemployment rate. It is expected that you will certainly achieve the scope of work mentioned and
achieve the deliverables. You need to prepare a document and mail it to us.

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