Caroline Coffey

267.495.7150 | clc222@lehigh.edu | clc222.myportfolio.com

Education
Anticipated Graduation: May 2022
Lehigh University, Bethlehem, PA
Major: Journalism | Minors: Marketing and Graphic Design
GPA: 3.85 | Kappa Delta Merit Scholarship Recipient
Proffesional Experience
Lehigh University College of Health, Marketing Coordinator January 2022 - Present
• Design and write content to promote faculty research and highlight student achievements.
• Provide support for college level marketing efforts by curating, scheduling and posting social
media content for Facebook, Instagram, Twitter and LinkedIn accounts.
• Coordinate virtual graduate recruitment activies and support undergraduate yield efforts.
Modern Luxury, Editorial Intern June 2021 - August 2021
• Researched, pitched, and wrote digital and print content. Produced over 15 pieces for Modern
Luxury’s Philadelphia, Boston, D.C., Chicago, and Aspen markets.
• Edited and fact-checked content for staff writers and other interns.
• Conceptualized and summarized content from clients while following a digital production
schedule.
Braman Miami, Content Contributer August 2020 - August 2021
• Assisted in writing, editing, and designing pages for Bespoke by Braman.
• Collaborated with the creative director to feature Norman Braman, Braman Motors, and the Miami
lifestyle and art scene.
Leadership Experience
The Brown and White, Design Editor April 2020 - March 2021
• Designed and edited over 40 draft and final versions of Lehigh’s student-run newspaper using
Adobe InDesign, Photoshop and Illustrator. Recognized in the 2020-2021 Pinnacle Awards.
• Trained and led a team of designers in creating News, Lifestyle, Opinion, Sports, and Community
pages.
• Implemented new workflow and coordinated with editors to maintain a biweekly print budget.
Kappa Delta Sorority, Secretary November 2020 - November 2021
• Documented all of the chapter’s dealings through council and chapter meeting minutes.
• Maintained the chapter roll and information from nationals. Engaged members with incoming
correspondence.
• Ensured 75 member’s information was accurate in the database at Kappa Delta National
Headquarters.
Relevant Skills & Coursework
• Writing and Editing for the Media, Visual Communcations, Digital and Social Media Marketing,
Consumer Behavior, Marketing Research
• Adobe Creative Suite, HTML & CSS