1 - Lars Montelius - CERN - Nov - 13 - LM

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Bringing radical innovations

to the market place

Lars Montelius:
INL, Lund University, ETPs, companies..
Bringing radical innovations to the market place

When I have a good idea, I gonna…

www.inl.int Lars Montelius, Director General INL


Located in Braga, Portugal
47 000 m2 state-of-the-art

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

When I have a good idea, I gonna…


Sell! Protection tools:

Offer something that others


don't have!
Increase the market share!

Threats:
My product is not unique!
The customers don't buy!
So,
Requires protection: what way to take?
4

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

Let me talk about a learning experience:

One sector having had - and still is


of - large importance for todays
society !
A sector where standardisation
was absolutely instrumental!

Which one?
5

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

What Sector?
What Mobile
standard Communication
do I talk
about? SIG (Bluetooth Special

Bluetooth!
Interest Group:
It started to
avoid the RS Started 1998: Ericsson,
232 cable….. IBM, Intel, Toshiba &
Nokia
Nils Rydbeck 1994,
Tord Wingren, Now 24 000
Sven Mattisson companies;

Without open standards that actors agreed on …….6


www.inl.int Lars Montelius, Director General INL
Bringing radical innovations to the market place

Let me talk about another area:

A sector having had - and still is of -


large importance for todays society !
A sector where standardisation is
absolutely instrumental!
And a sector that is about to go through
a spectacular change !
Which one?
7

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

The lighting sector is very


big......

.... lighting has been one of the disruptive


technologies that have built our modern
society...... www.inl.int
8

Lars Montelius, Director General INL


….but the lighting sector has been (forced to be)
rather stupid!!!
...just more or6less
am light!

17 pm

10 am 12 am 21 pm

23 pm

….we know well that natural lighting is nice and....&


changing......
….and now, what is about to happen……
We are right now entering a new paradigm!
Solid State Lighting:

LED

Saves energy Last long time Architectur & Design

Sustainability

Past:
More or less
Future?
Color temp
Static
Plants feels better if they get the right light

HPS‐lampa Heliospectra’s LED‐lampa
Heliospectra cooperate with Swedeponic that harvest for Santa Maria.
Bringing radical innovations to the market place

Circadian rhythm and health

14

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

Health & Wellbeing


 “St. Katharina” Improved quality o
life for resident dementia patients
Location: Vienna, AU 
 Lessons learned:

Conversations Social Activities

15

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

Education & Productivity


 “In der Alten Forst“ 
Dynamic school lighting 
Location: Hamburg, Germany
 Lessons learned: 
 35% increase in reading speed 
 45% drop in frequency of errors
 76% reduction in hyperactivity

16

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

Photoreceptor Cells in the Retina
visual Retina
Iris
Blood vessels Lens
Cones are concentrated in the fovea Fovea Cornea
Image forming Optic Nerve
Pupil
High resolution

biological
ipRGCs are widely distributed
Higher sensitivity in lower retina
Large receptive fields

Light from above is more effective

visual

biological
17

www.inl.int Lars Montelius, Director General INL


Connecting the senses!

Beyond visual perception


We are right now entering a new paradigm!
Solid State Lighting:

LED

Saves energy Last long time Architectur & Design

Sustainability
Future:
Past: Presently:
Obviously
More or less ….
values are created
Color temp Wavelengths
beyond sustainability!!
Static Dynamic
Interactive, intelligent, active…
Smart Lighting Smart Living
Light
Present paradigm!

The consumption of light per se is kind of ”free”!

Energy Lamp (LED) Architects System


supplier manufacturer Designers supplier
Shops

Consumer
Future Paradigm: Disruptive Business development !
So - service will be a (new disruptive) business area!

Energy LED Architects System


supplier manufacturer Designers supplier
Shops

Consumer The emerging markets!


Service/Q ..with many
uality System supplier new green
supplier System installers jobs!
The spotify of (digital) light !
What is it? And who will create it?
Bringing radical innovations to the market place

Let me take another example:


Problem: WaterSprint AB
 2-3 million people dies every year due to lack
of clean water (UNEP)
 More than 50% of the hospital beds in the
World are occupied by people suffering from
bad water (UNEP)

Solution:
Clean water at the spot!

The whole system


utilise standardized  Built in Wi-Fi D4Tap is an environmentally
connection for friendly, easily applicable
components and
communication, and robust disinfection
protocols…+ IPR +
monitoring and appliance for tap water. The
develop new standard water is purified by energy
for UV-disinfection control with the
Watersprint system efficient, LED-generated,
(since old standard ultraviolet disinfection.
solution
was UV-tube based) 23

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

Trade secret(s) - Patent(s) - Standard(s)

So, what way to take? 24

www.inl.int Lars Montelius, Director General INL


Valley of death

Research Market

Research Society

ARTICULATION ! 25

www.inl.int Lars Montelius, Director General INL


What are you doing ?
I am cutting
stone!

..and you: What are you doing ?


I am
building a
cathedral!

26

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

Valley of death

Research Market

Research Society

Close the gap! 27

www.inl.int Lars Montelius, Director General INL


Bringing radical innovations to the market place

How to deploy nano? 28

www.inl.int Lars Montelius, Director General INL


Standards are all around us -
gives better quality of life and transforms society in a
sustainable way

Standards are important!


And may create significant development!

Thank you for your attention

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