SUBMITTED BY- NISTHA BHARARIA

COURSE- BBA-1A

ERP ID- 0211BBA092

 MAJOR CORPORATE INNOVATION

1. ROLLS ROYCE

ONE OF THE BEST BUSINESS MODEL INNOVATION IS THE “POWER-BY-THE-HOUR”

BUSINESS MODEL OF THE BRITISH AIRCRAFT TURBINE MANUFACTURE ROLLS-ROYCE.

BEFORE THE INTRODUCTION OF THE INNOVATION, THE CONSTRUCTION OF ENGINES FOR

ROLLS-ROYCE WAS EXCLUSIVELY A PRODUCT BUSINESS.

THE ROLLS ROYCE BUSINESS MODEL IS BASED ON A PERFORMANCE-BASED

CONTRACTING APPROACING, i.e. PERFORMANCE-RELATED REMUNERATION. IT IS

NOT THE VALUE OF THE ENGINES PER SE THAT IS CALCULATED, BUT THE FIGHT

PERFORMANCE HOURS THAT CAN BE ACHIEVE WITH THE ENGINE. COST FACTORS

SUCH AS OPERATION, MAINTENANCE AND REPAIR ARE ALREADY INCLUDE IN THE

PRICE.

 HAS THESE INNOVATION BEEN SUCCESSFUL?

THIS INNOVATION IS KNOWS AS ONE OF THE MOST SUCCESSFUL INNOVATION.

 WHAT HAVE THEY MEANT FOR THE COMPANY AND ITS CUSTOMERS?

WITH THIS INNOVATION, ROLLS ROYCE HAS NOT ONLY CREATED ADVANTAGES

FOR ITSELF AND ITS CUSTOMERS, BUT ALSO MADE IT POSSIBLE FOR LOW-COST

AIRLINES SUCH AS SOUTHWEST AIRLINES.

2.UBER

UBER MAYBE KNOWN AS THE BEST PIONEERING THE RIDE-HAILING BUSINESS. UBER

IS TAKING THE LACK OF REGULATION FOR DIGITAL RIDESHARE SERVICES IN THE

MAJORITY OF THE COUNTRIES WHERE IT OPERATES, THIS HAS HELPES THEM TO

HAVE BIGGER LEAPS IN THE THEIR MARKET SHARE.

UBER’S UNIQUE INNOVATION TO CREATE AN APP IN WHICH SUPPLY AND

DEMAND OF TRANSPORTATION SERVICES COULD BE MET THROUGH A DIGITAL

PLATFORM EMBODIES HOW A TRADITIONAL INDUSTRY CAN BE DISRUPTED FROM

DAY AND NIGHT.

 HAS THESE INNOVATION BEEN SUCCESSFUL?

UBER’S ENTRANCE BROKE THE MONOPOLY OF TAXI DRIVER’S IN EVERY STATE.

SO WE CAN SAY THAT IT WAS IS A SUCCESSFUL INNOVATION.

 WHAT HAVE THEY MEANT FOR THE COMPANY AND ITS CUSTOMERS?

USERS EXPERIENCE INCLUDE SECURITY BUTTON, DRIVER RATINGS, CLEANER AND

BETTER- EQUIPPED AND CLEANER UNITS, FEDILITY PROGRAMS, SHARED RIDES,

FOOD SERVICE DELIVERY (UBER EATS) AND RECENTLY INTRODUCED UBER PET.
 AN IDEA FOR A COMPANY

I WOULD PREFER OPENING A COMPANY FOR-PROFIT BUSINESS, BECAUSE MY IDEA IS

RELATED TO CHILDREN AND INSTITUTIONAL ACTIVITIES.

WELL MY IDEA FOR THE COMPANY IS SOMETHING LIKE A HOBBY CLUBS FOR

CHILDREN OF THE UPCOMING GENERATION. PARENTS CAN’T FOCUS ON ALL

THINGS LIKE HOUSEHOLD, WORK, CHILD AND ITS EDUCATION AND ACTIVITIES. SO

IN MY IDEA THERE WOULD BE A LOT OF CLASSES i.e. DANCE, INSTRUMENTS,

OUTDOOR GAMES, SWIMMING etc. AND ALL. SO, THE PARENTS JUST HAVE

TO BRING THEIR CHILD TO ONE PLACE AND NOT GOING TO DIFFERENT

PLACES FOR EVERY DIFFERENT CLASS JUST ONE STOP WOULD BE

ENOUGH, WHO KNOW LATER IF MY IDEA IS A GREAT SUCCESS, WE CAN

MAKE IT MUCH EASIER FOR PARENTS BY ADDING TRANSPORTATION

ALSO.

THIS BUSINESS WILL BE A PROFIT BUSINESS BECAUSE IF THERE WILL

BE NO PROFIT THEN THERE WILL BE NO RENOVATION AND NEW

ITEMS TO ADD TO, NEW HOBBIES IN THE COMPANY, ADVERTISMENTS

etc.
Q.YOUR BOSS OFFERS YOU A PROMOTION TO A LOCATION THAT YOUR FAMILY DOES NOT LIKE.

MAKE THE NECESSARY ASSUMPTIONS AND THEN STATE HOW AND WHAT YOU WOULD DECIDE.

- ASSUMPTION: -

Me and my family is staying in Bengaluru. I am satisfied with my regular job in IT Company. My boss

and my company are impressed with my work so they decided to promote me for the higher post

with huge increment in salary but in main branch of the company which is in Australia. My family is

not ready to shift in other location as they are not suitable to any other place.

SOLUTION: -

At first, I will try to convince my family to get shift with me to other location as the other place can

improve our lifestyle and of course the salary is also much higher so it is better to get shift to that

place. If my family denies to get shift to that place, I will try to convince company to recall the

transfer and instead of transfer, offer me a higher post in that following department only with

increment in the salary.