World of Tomorrow

Pressing issue
One of the issues that Indore faces is Air Pollution. Last year the city witnessed one of the highest
numbers of air pollution particulate matter 2.5 and 10. If we compare air pollution from 15 years back,
we can notice the change. More and more deforestation to accommodate the increasing population and
industry has worsened the situation more. Increasing disposable income and easy credit facilities have
led to a tremendous increase in number of registered vehicles which is increasing at a pace of over 1,
00,000 every year. These situations combined with lack of monsoon are making air quality poorer. It is
leading to major respiratory and skin deceases. Even after becoming India’s cleanest city for third time in
a row it is still lagging in cleaner air.

How to combat
To combat this issues the first and foremost thing that can be done is increasing awareness and usage of
public transportation services like BRTS and Metro (under construction). The BRTS system needs to be
expanded to cover whole city and not just the new city. Also stricter rules and governance need to be
established to reduce and keep a check on industrial air pollution and establish air quality testing
equipments.

Functionality of idea
Making public transport more accessible through better route planning and expanding can help in
reducing the emissions from vehicles. Currently the time lag is high between buses which act as a
deterrence. So expanding the routes to corner areas like Rajendra Nagar and Rau can be done to
increase reliance on public transport. For industries there should be regular monitoring on emissions
and state government can use both negative as well as positive actions reduce air pollution.

Opportunity for a sustainable business

One of the business opportunities that I feel is that in near future there will be stricter norms on vehicles
with excess emissions and vehicles that are below a particular model of engine. So a sustainable
business in this area could be to improvise the old engines in vehicles which emit higher emissions. This
can be done by taking prior permission from government and explaining them how can the old vehicles
be still used if the engine is improvised or changed. This way the people with vehicles which will not be
allowed to use it due to government norms can still use their vehicles by getting their engines
improvised from us.

As an Academic Associate at Endeavor Careers, Ritik has trained more than 2500 students appearing
for CAT/CMAT/CLAT. He has completed couple of Internships in the area of Financial Markets and is a
CFA Level1 candidate. He has shown consistent performance at academic level and leadership
qualities in his extracurricular activities.
As an Academic Associate at Endeavor Careers, Ritik primarily worked as a doubt solving faculty,
interacting with over 2500 students. He has completed couple of Internships in the area of Financial
Markets. He is a consistent student, active in diversified extracurricular activities and always involved in
social service.

Student of Management at IIM Kozhikode, PGP class of 2021. As an Academic Associate at Endeavor
Careers, Ritik mainly worked as a doubt solving faculty, interacting with over 2500 students. He has
completed couple of Internships in the area of Financial Markets and is a CFA Level 1 candidate. He has
been awarded merit certificate from CBSE during his HSC and is active in diversified extracurricular
activities

Ritik is a management graduate from Nirma University and has worked as an Academic Associate at
Endeavor Careers training more than 2500 students.

He is a CFA Level1 candidate and

mainly worked as a doubt solving faculty, interacting with over 2500 students.
Why Backwaters?

I have always been a person who loves to organize events. During my graduation I was involved with
various clubs and committees, like Rotaract Club, NSS, Cultural Committee, social committee and
Conclave committee, and organised varied events. I would like to leverage learnings from my past
experience to contribute positively and to set new standards for backwaters.

A committee functions like any company. Things start with product management (designing events),
marketing them, managing finances and people, and the most important, taking care of operations
(smooth execution of events). This helps us to get experience how actual work is done outside the
books. Backwaters, through its events, will not only give me a platform to learn managing events but
also give amazing opportunities to network with corporate leaders and understand practical application
of theories in real world.

A committee functions like any company. Things start with product management (designing events) and
marketing them, to managing finances and people, and to the most important part of taking care of
operations (smooth execution of events). This helps us to get experience how actual work is done
outside the books. Backwaters, through its events, will not only give me a platform to learn managing
events but also give amazing opportunities to network with corporate leaders and understand practical
application of theories in real world.

I have been fortunate enough to identify my interest in organising events as I got plethora of
opportunities during my graduation. I have been part of various clubs and committees, like Rotaract
Club, NSS, Cultural Committee, social committee and Conclave committee, and organised varied events.
I would like to leverage learnings from my past experience to contribute positively and to set new
standards for backwaters.
Why Konquest?

CV building, mock placement interviews, and group discussion are one of the most important things for
students as well as an image of the institute. Making students of IIM K more prepared for the process is
the best way I can contribute towards my batch and the institute. Having worked in the education
industry and more specifically, at competitive exam preparation center, I have been handling all this
throughout my work ex and have an experience of the process.

Why Calmar?

Calmar provides exposure ranging from marketing event to managing finances and people, and to the
most important, taking care of operations (smooth execution of marathon). The social cause is an add-
on factor which makes it the best platform to experience the real application of management lessons,

• Born and Brought up in Indore, M.P.

• Completed graduation from Nirma University Ahmedabad in 2018

• Employed at Endeavor Careers as an Academic Associate for 10 months, assisting more than
2500 students in test preparation, GD and Interviews

• One who try to give back to society and help others through any medium possible

• Part of ‘Mavericks – The BBA Social Committee’, Rotaract Club of IMNU, NSS unit of IMNU and
Volunteer of SPIC MACAY, Ahmedabad

• Completed a month-long internship at Pahal Jan Sahyog Vikas Sansthan, Indore

• Like to be part of organising events and thus was a volunteer for Cultural fest, IMNU MUN, and
BBA Conclave during graduation
SSG Final TASK

Stakeholders Involved-

1. SSG and IIM K – one of the major stakeholders will be SSG and IIM K as we will be representing
the two bodies/ institution
2. Public / Target Audience – The people who will be coming for heath checkup as well as the
people who will get aware about personal health check up
3. Doctors and trainees – They are the primary resource who will be conducting the check ups
4. Diagnostic center – They will get a platform to market
5. Governement school – The place where we will be conducting the event
6. Municipality and ministry of health and family care
7. Hospitals (Govt or Private)

Place – Governement Higher Secondary School Azchavattam

After working in Marines for some time, Ann Gildroy began to think what she wanted to do in longer
term. Here she showed her growth needs as described by Alderfer’s ERG theory. She had a desire for her
personal and psychological development, and it was motivating her to explore and perform. After that,
when she was recalled back to Iraq because of the war situation there, The General did not give them
any specific direction and gave them direct access and complete freedom of the movement. This can be
related to McGregor’s Theory X and Theory Y where The General used Theory Y by liberating the control
by empowering and giving responsibility. With this motivation, they started on the mission. They had
high expectancy as they had confidence that their efforts will lead to performance, and the reward
attached with the performance was aligned to their goal of making the city a safer place for residents.
The valence of the mission was very high as they as the attractiveness of freeing the city, and the
anticipation that they will be able to achieve it was high. This all raised the motivation by giving a
multiplicative effect, according to Victor Vrooms Expectancy Theory.

The goal set by them in this mission was specific and attainable. The goal was linked to her personal
goal, and thus, there was goal commitment. It was a challenging goal which increased the motivation of
the team.
Dear Biju Sir,

I am Ritik Maheshwari (Roll Number – 157149) of BBA – MBA Batch. Currently I am a first year MBA
student at IIM Kozhikode.

I require a little help from the BBA program office regarding verification of my rank in the BBA batch
after the consolidated result. It is mandatory here at IIM Kozhikode to have proof for all the points that
you write in your CV. So, I request you to please provide me with details of total batch size and my rank
among the batch based on the consolidated result that we received in 2018, as it will add a great value
to my CV.