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PDF Business Plan Compress
PDF Business Plan Compress
PDF Business Plan Compress
Name of the Business:
CAFÉ-LING, Your Brewing Buddy
Address:
Rockford Center, MacArthur Highway, Brgy. Salapungan,
Angeles City, 2009 Pampanga
Telephone Number:
09124366300
Email Address:
cafeling@gmail.com
cafeling@gmail.com
Vision Statement:
Café-ling is envisioned to be one of the study cafés in the area that will provide needed
leisure and pleasure to the customers of all ages, while putting emphasis on the students,
since it is situated nearby schools. It aspires to consistently serve as a conducive place
both for studying and hanging out.
Mission Statement:
✓ Build a friendly environment fit for customers of all ages but putting an emphasis on
students.
✓ Establish a good relationship with the customers by providing and offering quality yet
affordable products and services.
Executive Summary:
At present, people look for places that could provide an affordable and relaxing ambiance
for
willthem. Due
greatly aidtointhetheincreasing demand of their
accomplishment students seeking
school for the
works, a conducive place that
owners decided to
include school-related essentials that will meet student’s needs. It would incorporate the
concept of a café/ study lounge and at the same time, it would be perfect for people who
just like to hang out with friends or relatives.
Café-ling, a small-scale business venture, is established to be a café that will cater to
students or ordinary customers who are coffee-lovers. It is situated in Brgy. Salapungan,
Angeles City, Pampanga. The ownership is limited partnership with Rachel B. David as
the General Partner. The remaining partners are: Shiela Mary M. Lopez, Christian O.
Manaois, and Al Phaulayne O. Ocampo.
Different marketing strategies will be utilized in order to promote the business.
Promotions will commence in social media accounts such as Facebook and Instagram
which will be made to reach out to more people. A collection of photos and videos will
be uploaded so as to be seen and watched by
b y the audience.
For additional expenses to be made, the owners will be needing a loan to ensure that
every improvement shall be made with no haste. In addition, the loan will be for expenses
on resupplying of raw materials, equipment, and if possible, an allotment for expansion
and extension of the business into branches. It will be assured that the borrowed money
will be payed by the owners in a span of time.
MARKETING PLAN
Situation Analysis
Café-ling is situated at Brgy. Salapungan, Angeles City, Pampanga, which is easily
accessible for customers since it is placed nearby Angeles University Foundation. Aside
from its easy-to-go-to location, it can also be reached through different social media sites
such as Facebook and Instagram where reliable and up-to-date posts and announcements
are regularly posted. The coffee shop adheres to the requirements and laws enacted by the
state such as:
R.A. No. 8424- also known as Tax Reform Act of 1997 where BIR assesses and collects
national internal revenue taxes in the Philippines.
R.A. No. 8976- An Act Establishing the Philippine Food Fortification Program
R.A. No. 10611- Strengthening the Philippine Food Safety Regulatory System
Marketing Objectives
In a span of twelve (12) months, the business should be able to:
✓ Be one of the best coffee shops in the area in terms of number of customers and
positive reviews.
✓ Have a projected net income of P3,000,000 in one year.
✓ Produce and offer products that can be embraced and supported by customers
which will encourage them to go back.
✓ Maintain a friendly environment both for workers and customers.
Target Market
Café-ling will cater to people who want to get their daily cup of great-tasting coffee in a
relaxing atmosphere. Customers vary in age, however, due to the location of the business
we are expecting a great percentage of our customers will come from students and
teachers. Moreover, students are eyeing coffee shops as perfect place for studying and
meeting different people. For us, this will give us a perfect opportunity to build a solid
client base.
Market Segmentation
Cafe will focus its marketing activities on reaching the University students and faculty,
people working or living close to the coffee shop and on teenagers.
Marketing Tactics
Products and Price
Particulars Price
Coffees
Espresso 100 Pesos
Café Mocha 120 Pesos
Iced Coffee 110 Pesos
Black Coffee 100 Pesos
Cappuccino 120 Pesos
Sandwiches
Egg Salad Sandwich 50 Pesos
Tuna Sandwich 50 Pesos
Bacon with Egg Sandwich 80 Pesos
Chicken Sandwich 55 Pesos
Print
Black 5 Pesos
Colored 15 Pesos
(Photos)
Desserts
Chocolate Cappuccino 95 Pesos
Cheesecake
Blueberry Cheesecake 100 Pesos
Brownies 80 Pesos
Chocolate Cake 90 Pesos
Cookies and Cream Cake 75 Pesos
Promotion (Advertising)
1. Offering Loyalty Card
Free item will be granted to a customer if he/she avails different products amounting
to 250 pesos for five straight visits, not necessarily consecutive visits. A customer is
automatically entitled with a card that will be signed by the management if he/she
wishes to avail the offer.
Visual
to the communications
success of your such as tarpaulins,
business posters,
promotion. Thingsleaflets
that can
are be contributing
seen are likelyfactors
to be
remembered by people.
Physical Environment
What sets this café apart from others is the café perfectly suits the need of the students for
a conducive place for studying and it can also be perfect for people who just like to
hangout. It has a set of chairs for relaxation, a stable Internet connection, printing service,
a plenty count of air conditioning units for a well-ventilated environment, and a set of
books for additional entertainment.
Packaging
Food and beverages will be served with good quality and palatability with high regards to
cleanliness. Additional services especially printing, will be made available to the
customers.
Marketing Controls
Start-up Cost
MATERIALS EXPENSES
Construction of the place 200,000
6,000
Taxes and Licenses
(3,000 for taxes & 3,000 for License)
Labor 76,800
The table above shows the total start- up costs that are estimated to be ₱ 980,000.00. The majority
of the costs are associated with the renovation of the building and with the furniture and fixtures
for the shop. And the rest of the expenses are for start-up assets cost like machines, equipment
and inventory. The Start-up cost amounts to ₱ 980,000.00
Monthly Budget
Tax 6,000
Rent 40,000
Sales figure
Cake
Cookies and 70 305 3,660 256,200 4,575 320,250 5,719 400,330
Cream
TOTAL 1,434,000 1,792,500 2,240,270
Printing
Black 5 25%
1,750 21,000 105,000 26,250 131,250 32,813 164,065
Colored 15 1,200 18,000 270,000 22,500 337,500 28,125 421,875
(Photos)
TOTAL 375,000 468,750 585,940
Production Process
C. Meanwhile, put a filter in the brewer and rise with hot water. This
removes the papery residue on the filter and warms up the brewer,
keeping your coffee hot for longer. Discard the water used after using.
D. Add the grounds to the filter, making sure the surface is level. When the
water is between 195°F and 250°F (about a minute after removal from
heat), slowly and steadily pour just enough water over the grounds to
saturate them completely, starting from the middle and working your
way outward. Stop pouring before the coffee begins to drip through, This
is called the “bloom” pour, which allows the coffee to de -gas.
E. Slowly pour in the remaining water, keeping the water in the dripper
between half and three-quarters full.
fu ll. This should take 3 to 4 minutes.
Carefully remove the filter, then serve and enjoy.
F. Add creamers and sugars, whipped cream, or any add-ons that customers
may opt. It may depend on the order that customers will state.
Sandwich spreads add flavor but also perform the essential task of
lending moisture and sometimes creaminess to sandwiches. Mustard,
mayonnaise,
some of whatvinaigrettes,
customer may pesto, BBQfrom.
choose sauces, chutneys, and salsas would be
The bread to be used will be appropriate to the sandwich that will be made. Wheat
and ordinary breads will be used. They keep ingredients in check and maintain their
integrity much better than many breads.
Some sandwiches will have lettuces and tomatoes. These lend moisture, crunch,
and freshness and provide a wonderful foil for heavy, rich ingredients. In place of sliced
tomatoes, roasted pepper, sliced fennel, spinach shredded cabbage, or cucumber can be
toppings for the sandwiches.
D. Stave Off Sogginess
Spread mayo, butter or cream cheese all the way to the edges of each slice of
bread to create a seal against wet sandwich fillings. Also, try packing high moisture
ingredients, like tomatoes, pickles, and cucumbers, separately. Just add them to the
sandwich when you’re ready to eat. Toasting the bread can help too.
E. Plating
Put the finished product in the plate. Customers will be assured of the palatability
and cleanliness of the sandwiches.
A. Prepare the ingredients: eggs, flour, milk, sugar, and other essential ingredient or
flavorings according to the dessert that will be produced.
C. In a separate bowl, mix together flour, milk, sugar, and the flavorings or essential
ingredients that will be needed. Pour the eggs while mixture and mix altogether.
D. Put the mixture in a cake tray. Afterwards, bake it for minutes in its corresponding
temperature.
Metro Manila
Work and prepping table Metro Commercial Kitchen Depot, San Juan,
Metro Manila
Disposable coffee shop Greenpak Enterprises, Quezon City
supplies
Sofa pillows Robinsons Appliances in Bonifacio Avenue,
Marikina
Internet Converge ICT Solutions Inc., Pasig City
Printer Robinsons Appliances in Bonifacio Avenue,
Marikina
Air Conditioner Robinsons Appliances in Bonifacio Avenue,
Marikina
Books To be borrowed from our trusted friends and to
be asked to other people to give textbooks as
donations.
As starting entrepreneurs, our café will have maximum of 35 seating capacity. Given that
we are just starting we will continue to plan and upgrade our business. Our target future capacity
will be a maximum of 50 seating capacity.
FACTORY LOCATION
COFFEES:
ESPRESSO
Material Sources Price
Coffee/Espresso Kape Umali Coffee P 550
Creamer Nestle P 172
Sugar Dalisay P 50
Raw Sugar Cube Raw Brown Sugar Cubes
P 200
Organic Muscovado
Water A.R.M. Water Refilling
P 35
Station
CAF MOCHA
Material Sources Price
Coffee/Espresso Kape Umali Coffee P 550
Milk Nestle P 120
Mocha Sauce Walmart P 120
WhippedSyrup
Vanilla Cream Walmart
McCormick P 60
80
ICED COFFEE
Material Sources Price
Coffee granules Kape Umali Coffee P 250
Sugar Dalisay P 50
Fat-free milk Dalisay P 80
Chocolate syrup Walmart P 80
Vanilla extract McCormick P 60
Ice cubes Local Market P 50
BLACK COFFEE
Material Sources Price
Instant Coffee Kape Umali Coffee P 250
Brown Sugar Dalisay P 70
Water A.R.M. Water Refilling
P 35
Station
CAPPUCCINO
Material Sources Price
Milk Nestle P 120
Cinnamon stick Sri Lanka Cinnamon P 150
Strong coffee Kape Umali Coffee P 250
Sugar Dalisay P 50
Ground cinnamon Sri Lanka Cinnamon P 150
SANDWICHES:
EGG SALAD SANDWICH
Material Sources Price
Eggs Local Market P 80
Mayonnaise Local Market P 80
Salt Local Market P 50
Pepper Local Market P 50
White bread Walmart P 80
TUNA SANDWICH
Material Sources Price
Tuna Flakes Century Pacific Food P 150
Mayonnaise Local Market P 80
Onion Local Market P 50
White Bread Walmart P 80
CHICKEN SANDWICH
Material Sources Price
Cooked Chicken Local Market P 150
DESSERTS:
CHOCOLATE CAPPUCCINO CHEESECAKE
Material Sources Price
Chocolate Cookie Crumbs Candy Corner P 100
Butter Dairy Cream P 129
Ground Cinnamon Sri Lanka Cinnamon P 150
Cream Cheese Walmart P 100
White Sugar Local Market P 50
Eggs Local Market P 80
Semisweet Chocolate Candy Corner P 80
Whipping Cream Walmart P 80
BLUEBERRY CHEESECAKE
Material Sources Price
Graham Cracker Crumbs Candy Corner P 100
Unsalted Butter Dairy Cream P 100
Sugar Local Market P 50
Cream Cheese Walmart P 100
All-Purpose Flour Local Market P 80
Eggs Local Market P 80
Sour Cream Walmart P 65
Milk Nestle P 120
Vanilla Extract McCormick P 29
All-Fruit Blueberry Spread Gourmet Michigan P 100
Frozen Blueberries Gourmet Michigan P 150
BROWNIES
Material Sources Price
Butter Dairy Cream P 129
Sugar Local Market P 50
Eggs
Vanilla Extract Local Market
McCormick P 29
P 80
Unsweetened Cocoa Powder Local Market P 80
Flour Local Market P 10
Salt Local Market P 10
Baking Powder Local Market P 47
Confectioner Sugar Local Market P 80
CHOCOLATE CAKE
Material Sources Price
Butter Dairy Cream P 129
Eggs Local Market P 80
Sugar Local Market P 50
Flour Local Market P 10
Unsweetened
Baking Soda Cocoa Powder Local Market 80
P 50
Baking Powder Local Market P 50
Vanilla McCormick P 29
Milk Nestle P 120
LABOR
We have a total of 12 employees including ourselves filling up the other positions so that
we can use the skills that we have learned from being TLE teachers.
COST OF LABOR
Every day the employee will have 320 pesos which on the end of the month they will
have a total of 9, 600 pesos.
LABOR AVAILABILITY
As owner whom serves as employees of this business, we will make sure that we are
always able to give the customers the comfort they are going to need. We will make sure to be
available for them.
LABOR PRODUCTIVITY
As owners of this business we should not treat our employees different from us. Because
we are not just owners but also employees that is why we should understand them the most.
When the employees feel that the ambiance on their working environment is light, they will be
inspired to work.
Our factory overhead expenses include factory rent and utilities. Our rent for the lot and
building is 40,000 pesos a month wherein the renovation have
h ave cost 200, 000.
PRODUCTION COST
The business’ fixed cost is 200, 000 pesos and the variable cost is 780,
78 0, 800 which leads
lead s
to the grand total of 980,800.
Organizational Chart
Pre-Operating Activities
First to be done is to register our business Café-ling as corporation in the Department of
Trade and Industry (DTI) and Security and Exchange Commission (SEC). Subsequently, a
Barangay Clearance will also be needed in order to get a Mayor’s permit and Business permit.
Also, a Tax Registration Number or TIN will be accomplished. In addition are permits from the
City Government of Sanitary Permit and D epartment of Health’s Food and Drug Administration
(FDA). Finally, permits from the Social Security System (SSS), PhilHealth and Pag-ibig for the
employees, and a permit from Department of Labor and Employment (DOLE) will be completed
last.
In order to promote the business until it reaches to the desired target market, different
marketing strategies and sales strategies will be used so as to entice the customers to visit our
café.
The promotions will begin with using social media, specifically Facebook and Instagram.
The strong effect of social media would be a great help so as disseminate word about our
business. From there, it would be expected that it will reach multiple audiences. The social
so cial media
promotion will emphasize on showcasing a sample poster and flyer which contains sufficient
information regarding what the business offers and where it is located.
In addition, a video advertisement will be posted in the Facebook page of the business so
as to be watched by different users. Also, flyers, brochures, and posters would be posted in
allowed areas. Word of mouth will also be used to promote the business. From there. The owners
intend to let the business be known by the people, until it reaches the desired target market.
Pre-Operating Expenses
For the construction of the place, furniture and other fixtures are estimated to cost PhP
300, 000. For the advertisement of the business will cost PhP 2, 000.
Office Equipment
Our fixed assets are the machines and furniture.
Administrative Expenses
We have some expenses in producing free uniform for the staffs and for their benefits.
Start-Up Cost
MATERIALS EXPENSES
Construction of the place 200,000
6,000
Taxes and Licenses
(3,000 for taxes & 3,000 for License)
Advertising 2,000
Labor 76,800
The table above shows the total start-up costs that are estimated to be ₱ 3,500,000.00. The
majority of the costs are associated with the renovation of the building and with the furniture and
fixtures for the shop. And the rest of the expenses are for start-up assets cost like machines,
Source of Funds
Source of funds Amount
Owners:
Rachel David P200,000
Shiela Lopez 200,000
Christian Manaois 200,000
Al Phaulayne Ocampo 200,000
Total of owners fund 800,000
Bank Loan 200,000
Total of source of funds 1,000,000
The owners will contribute ₱ 800,000.00 and requesting an additional ₱ 200,000.00 in the form of
a bank loan. The Loan is expected to be pay-off within 2 years term noted secured by the SSS
Business Loan.
•
Certificate of employment
• Resume of loan applicant
• Latest pay slips
• Business permit or DTI/SEC registration certificate
Profit and loss Statement
Café-ling’s projected Income Statement of the Business for Year 1
Revenue P 3,960,000
Less: Cost of P 980,800
Good Sold
_________________________
Gross Profit P 2, 979,200
Balance Sheet
Café-ling’s projected Balance Sheet for year 1
Current Assets:
Cash P 19,200
Inventory P 200,000
Account receivables P 150,000
___________________
Total current Assets P 369,200
Fixed Asset:
Land 0
Building 0
Equipment P 115,000
____________________
Total Fixed Assets P 115,000
Liabilities
Current Liabilities:
Notes Payable P 200,000
Accrued Expenses P 768,000
_________________________
Total Current Liabilities P 968,000
4,500,000
4,000,000 Liabilities
3,500,000
sales per month
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
RETURN OF INVESTMENT
o Reached by the month of May and June.