MES INSTITUTE OF MANAGEMENT

Vidya Vihar, 25/1,17 Main, II Block, Rajajinagar, Bangalore-560 010.

th

BUSINESS SKILL DEVELOPMENT COURSE (BSDC)

FIELD STUDY

OBJECTIVES:
 To enhance the classroom learning
 To support the students in contextual and experiential learning

GUIDELINES:
Every student should have taken up field study during fifth semester in the
area of Marketing/Human Resource Management/Business
Development/Finance/Entrepreneurship or any other aspect of business
organization, for example:
a. Market survey for a product or service
b. A study on problems and challenges of small entrepreneurs
c. A study on awareness about various banking services
d. Student satisfaction survey about the quality of education
e. Employee satisfaction survey
f. Any other aspect related to business that can be covered under field study.
1. The Field Study report should essentially include:
a. Introduction
b. Design of the Study
c. Analysis
d. Findings and Conclusions.
MARKS ALLOCATION:
a) 75 marks for the Field Study Report and 25 marks for Presentation of the
Report shall be awarded by the Department.
b) The marks shall be sent to the University along with IA marks at the end
of the Fifth semester.

CHAPTER 1: INTRODUCTION
This chapter includes the theoretical back ground of the study.
Part A (Optional): About industry – Brief History, Growth and Prospects.
Part B (Required): About subject – Definitions of the terms used,
Importance and other relevant aspects of the subject to the title of the study.

CHAPTER 2: DESIGN OF THE STUDY

 Title of the study
 Statement of the problem
 Objectives of the study
 Scope of the study
 Limitations of the study
 Methodology of the study
 Research Instruments

CHAPTER 3: ANALYSIS
 Title of the table
 Data Table (in figures)
 Analysis of the table
 Inference of the table
 Graphical Representation ( Visual presentation of the data)

CHAPTER 4: FINDINGS AND CONCLUSIONS

The chapter begins with Objectives and scope of the study to ease the
understanding of the reader.
The findings should be summarized and presented in a paragraph form,
numbering each of the finding.
The conclusion of the project should be given so as to justify the objectives
of the study.

APPENDICES AND ANNEXURES

The copy of the Questionnaire and all other useful material collected from
the organization may be annexed.
In case of finance topics, the copies of the financial statements of three to
five years are to be annexed.
BIBLOGRAPHY
The references made from textbooks, Journals, Newspapers and
Magazines are to be listed in this chapter. The order followed is – Name
of the Author, Edition of the book, and Name of the publisher, Place of
Publication and year of publication.
The source of internet and web sites may also be mentioned with correct
address of the site.

Sl. Name of the Title of the Name of the Edition of the

No. Author Book Publisher Book/Year of
publication
___________________________________________________________
___________________________________________________________
FORMAT OF THE FIELD STUDY REPORT

(COVER PAGE AND INNER PAGE)

CONSUMER PERCEPTION TOWARDS HYUNDAI CARS - - A

STUDY CONDUCTED FOR TRIDENT AUTOMOBILES LTD.

SUBMITTED IN PARTIAL FULFILMENT OF THE

REQUIREMENTS OF BACHELOR OF BUSINESS MANAGEMENT
DEGREE COURSE OF BANGALORE UNIVERSITY

BY

MS. MEERA (REG. NO. XXXXXXXXXX)

UNDER THE GUIDANCE OF

Dr. MURTHY

COLLEGE LOGO
M.E.S Institute of Management
Rajajinagar, Bangalore – 560 010
2008 – 2009
 PAGE TWO

CERTIFICATE BY THE GUIDE

Certified that this field work is based on an original project study

conducted by Ms. Meera under my guidance. She has attended the
required guidance sessions held. This Field study report has not formed a
basis for the award of any other Degree/Diploma of any University or
Institution.

SIGNATURE OF THE GUIDE

___________________________________________________________
_

PAGE THREE
CERTIFICATE OF THE COLLEGE
(IN THE COLLEGE LETTER HEAD)

SIGNATURE OF THE H.O.D SIGNATURE OF THE

PRINCIPAL
___________________________________________________________
_

PAGE FOUR

CERTIFICATE BY THE COMPANY

________________________(OPTIONAL)_______________________
__

PAGE FIVE
ACKNOWLEDGEMENTS
___________________________________________________________
_

PAGE SIX

LIST OF CONTENTS (WITH PAGE NUMBERS)

 __________________________________________________________

PAGE SEVEN
LIST OF TABLES AND GRAPHS (WITH PAGE NUMBERS)
__________________________________________________

PAGE EIGHT
GRAPHS (WITH PAGE NUMBERS)
___________________________________________________________
_

PAGE NINE ONWARDS

BODY OF THE FIELD STUDY REPORT

Min Pages Max Pages
CHAPTER 1: INTRODUCTION 4 8
CHAPTER 2: DESIGN 2 5
CHAPTER 3: ANALYSIS 8 12
CHAPTER 4: FINDINGS AND CONCLUSIONS 3 10
APPENDICES AND ANNEXURES
BIBLOGRAPHY

INSTRUCTIONS TO STUDENTS
 Students may select a topic of their choice from any subject
studied in the BBA course (there is no compulsion that it should be
from elective papers)
 Industrial study tour and short visits to industries report should not
be included in the project report.
 Project reports are to be prepared with computer printout only.
 The font used in your report has to be times new roman size 12 has
to be in double line spacing.
 Pages in the report are to be serially numbered.
 Project reports are to be hard bound and not spiral bound.
 Students should retain original copy of the project with them and
submit one copy of the report to the college.
 College certificate should be signed by the principal and h.o.d and
a separate guide certificate should be included.
  Viva voce examination covers the entire study of BBA course and
few questions are related to project report.
 Viva voce examination marks are allotted as follows:-
Course papers
Electives
Industrial study tour, short visits
Project, etc., 25 marks

GUIDE ALLOTMENT
MES Institute of Management
V Semester B.B.A. BSDC Project Guide Details 2020-21
Sl
No
. Reg. No. Name of the student Guide Details
1 B1923001 ADARSH P
Dr. Sharada S
2 B1923002 AKASH M
3 B1923003 AKASH S
4 B1923004 AMOGH M S
5 B1923005 ARPITHA K Smt. Harini MS - 8197297788
6 B1923006 ARUNKUMAR K
7 B1923007 BHUVAN GOWDA S N
8 B1923008 BHUVAN P
9 B1923009 BUMIKA S
10 B1923010 CHANDAN G Smt. Rohini Patil - 9449426419
11 B1923011 CHANDANA S
12 B1923012 CHETHAN G
13 B1923014 DEEPIKA G
14 B1923015 DEVCHANDAN L
15 B1923016 DILEEP S S Smt. Nalini N - 9008887517
16 B1923017 GRISHMA G
17 B1923018 HARSHITH V
18 B1923019 HEMAVATHI S
19 B1923020 JITHAMITHRA S
20 B1923021 KAMAL S Smt. Divyashree D V - 9686690257
21 B1923022 KARUNAKSHI R
22 B1923023 KAVERI S
23 B1923024 KAVITHA BISHNOI J Smt. Sanjana S - 9739043227
24 B1923025 KEERTHANA K
KRUTHIKA NANDHANA
B1923026
25 PRABHU
26 B1923027 KUMAR SWANY N
27 B1923028 MADHU G
28 B1923029 MAHANTESH G ANGADI
29 B1923031 MANOJ H N
30 B1923032 MANOJ KIRAN N Smt . Sushmitha V  - 7411135306
31 B1923033 MANOJ S
32 B1923034 MEGHA  M
33 B1923035 MUDASIR PASHA
34 B1923036 NAVEEN M
35 B1923037 NEERAJ HIRAWATH Smt. Chitra V - 9880932700
36 B1923038 NIKHIL GOWDA R
37 B1923039 NIRMAL R
38 B1923040 PAVAN K P
39 B1923042 PRAJWAL P KULKURNI
40 B1923043 PRATHAM PAREEK Mr. Vijay Kumar  M - 9972140391
41 B1923044 RAMYA S
42 B1923045 SANDHYA V
43 B1923046 SHARATH M B
44 B1923047 SHREYAS B J
45 B1923048 SIDDHU S Mr Naveen R - 9738278495
46 B1923049 SRINIDHI
47 B1923050 SUDARSHINI R
48 B1923051 SUHAS
49 B1923052 SUJAY J
50 B1923053 SUNIL H Kum. Shahenaz Banu S - 8050333132
51 B1923054 SYED RUMAAN
52 B1923055 TEJAS M L
53 B1923056 V S PAVANKUMAR
54 B1923057 VAIBHAVI C
55 B1923058 VARUN KUMAR P Kum.Poornima G M -9743831614
56 B1923059 VINITH
57 B1992016 AISHWARYA ACHARYA