Senior High School

MEDIA AND INFORMATION LITERACY

QUARTER 2 – MODULE 1:
CURRENT AND FUTURE TRENDS OF
MEDIA AND INFORMATION

MODULES 1-2

Department of Education ● Republic of the Philippines

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 1 What I Need to Know
This module was designed and written with you in mind. It is here to help
you master the context of Media and Information Literacy. It contains varied
activities that can help you as a Senior High School student to not just be an
information literate individual, but a creative and critical thinker as well as
responsible user and competent producer of media and information.
The module contains lesson in Current and Future Trends of Media and
Information.
After going through this module, you are expected to:
1. Describe the impact of massive open on-line (MELC)
2. Evaluate current trends in media and information and how it will
affect/how they affect individuals and the society as a whole.
(MIL11/12CFT-IIIi-26)

Current and Future

MIL
Trends of Media and Information

What’s In
Many of the technological advances we are seeing today will shape our daily
life in the future – the way we relax, interact, communicate and conduct business.
From virtual worlds, avatar emotions, artificial intelligences, computer-generated
storytelling and narratives, interactive holographic images, mixed realities, stress
disorder virtual therapies and so much more. ICT will continue to advance,
empower and transform every aspect of our life. Check out some of these emerging
technologies and trends.

Even just over the internet, much has changed since its inception. You are
now able to do a lot of things such as going to an online school without attending
physically to face-to-face classroom interaction. Development in multimedia
platforms heightened media experiences by mixing various functionalities in one
gadget.

What’s New
Activity 1: List at least 10 (ten) trends in media and information as you can think
of. Include technologies or specific gadgets that you use which have emerged in
recent years. Evaluate how they affect individuals and the society as a whole.

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 What is It

Massive Open Online Content

Massive Open Online Courses (MOOCs) are free online courses available
for anyone to enroll. MOOCs provide an affordable and flexible way to learn new
skills, advance your career and deliver quality educational experiences at scale.

Millions of people around the world use MOOCs to learn for a variety of
reasons, including: career development, changing careers, college preparations,
supplemental learning, lifelong learning, corporate eLearning & training, and
more.

Some Websites that offers MOOCs:

1. edX.org – it offers s innovative online credentials in MicroMasters® programs

and Professional Certificates. Transform your life with credit-
eligible MicroMasters programs in the most in-demand fields today or learn
new skills in exciting Professional Certificates.

o Online Master’s Degrees - Offered in the most in-demand fields, from top
ranked institutions and available at a fraction of the cost of a traditional on
campus Master’s degree. https://www.edx.org/masters?

o MicroMasters Program – Series of graduate level courses from top

universities, providing deep learning in a specific career field and a path to a
Master's Degree. https://www.edx.org/micromasters?

o Professional Certificates - Courses providing job specific skills to help

learners skill-up or launch into a new role, provided by industry-leading
experts in key fields. https://www.edx.org/professional-certificate?

o Professional Education - Professional courses that deliver the executive

trends and knowledge needed to succeed in today’s businesses landscape.
https://programs.edx.org/professional-education/

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Popular Courses and Subjects on edX:
Programming Business Courses Management
Courses Courses
• Python Courses • Finance Courses • Data Analysis
• Java Courses • Marketing Courses Courses
• HTML Courses • International • Leadership Courses
• Blockchain Courses • Business Courses • Business Ethics
• Cloud Computing • Accounting Courses • Business Analysis
Courses • Supply Chain • Innovation Courses
• DevOps Courses Management
• App Development Courses
Communication Life Sciences Engineering
Courses Courses Courses
• Languages Courses • Biology Courses • Mechanical
• Grammar Courses • Physics Engineering Courses
• Writing Courses • Chemistry • Urban Planning
• ESL Courses • Climate Changes • Electronics
• Chinese Courses • Renewable Energy • Geology
• Spanish Courses • Solar Energy • Structural
• Astronomy Engineering
• Environmental
Science
• Human Anatomy

About edX:
edX is the trusted platform for education and learning. Founded by Harvard
and MIT, edX is home to more than 20 million learners, the majority of top-ranked
universities in the world and industry-leading companies. As a global nonprofit,
edX is transforming traditional education, removing the barriers of cost, location
and access. Fulfilling the demand for people to learn on their own terms, edX is
reimagining the possibilities of education, providing the highest-quality, stackable
learning experiences including the groundbreaking MicroMasters® programs.
Supporting learners at every stage, whether entering the job market, changing
fields, seeking a promotion or exploring new interests, edX delivers courses for
curious minds on topics ranging from data and computer science to leadership and
communications. edX is where you go to learn. Visit edX.org

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2. https://www.educause.edu/
EDUCAUSE, a nonprofit association and community of IT leaders and
professional describe Massive Open Online Course (MOOC) as “a model for
delivering learnings content online to any person who wants to take a course, with
no limit on attendance. EDUCAUSE’s mission is to advance higher education
through the use of information technology.
There is a growing interest of MOOCs as indicated by big investment in
companies (Coursera, Udacity, Udemy), similar non-profit initiative (edX), and
learning managements systems (Canvas Backboard). According to each writer
Justine Reich, MOOCs are open in two respect (volume, 2012).

1. Open enrollment to students outside a hosting university (as in “open

registration”).

2. The materials of the course were licensed using Creative Common licenses
so their materials could be mixed and reused by others (as in open license).

The educational benefits of MOOCs can be maximized if organizations or

institutions that offer such sources are made more open though Creative
Commons licensing. This way, academic and professional institutions reach more
online user, thus, flourishing open education movement.

Wearable Technology
A wearable technology is also called wearable gadgets; it is a category of
technology devices that can be worn by a costumer and often include tracking
information related to health and fitness. A technology that helps the athletes to
get qualified input about vital data during work-out. These wearable devices or
wearables are electronic technologies or computers that are incorporated in to
items of clothing and accessories which can comfortably be worm the body.

The characteristic of wearable, according to Wearable Devices magazine, include

the following.
• performing computer related tasks such as laptops and mobile phones.
• provide sensory and scanning features {such as biofeedback and tracking of
physiological function} that are typically not seen in mobile or laptop
devices
• Have some form of communication capability and will allow the wearer
access to information in real time.
• Date input capabilities
• Local storages capabilities
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 Different fields such as health and medicine, fitness aging, disabilities,
education, transportation, enterprise, finance, gaming and music” have slowly
started to adapt the use of such technologies to improve people’s lives. some
example of devices includes.
• watches • beanies and caps
• glasses • jewelry
• contact lenses • hearing-aid- like devices
• e-textiles and smart fabrics {design to look like earrings
• headbands

Wearable Technology is now the pioneer and worldwide leading innovation

and market development platform for technologies worn close to the body, on the
body or even in the body. Wearable technology will continue to have an impact to
modern society of media and information users. For younger people like you,
wearable technologies provide opportunity to mix functionality with aesthetics.
Hardheld device and gadgets may be incorporated with one’s fashion sense while
having a mobile access to information. According to the magazine, “already, the
current hand-held devices available to consumers, such as smart phones, iPods,
and tablets, have change the technological and social landscapes on the global
scale, such that walking out in the public and seeing an individual engaging with
a hand-held device is commonplace”

Smartwatch is a wearable computing device that closely resembles a

wristwatch or other time-keeping device. In addition to telling time, many
smartwatches are Bluetooth-capable. The watch becomes, in effect, a wireless
Bluetooth adaptor capable.

1. Samsung Galaxy Watch 3 - Our best smartwatch in the world right now
Descriptions:
OS: Tizen OS |
Compatibility: Android, iOS |
Display: 1.2" or 1.4" 360 x 360 Super AMOLED |
Processor: Dual-core 1.15GHz |
Band sizes: 22mm or 20mm |
Onboard storage: 8GB |
Battery duration: 3 days on 45mm / less on 41mm |
Charging method: Wireless |
IP rating: IP68 |
Connectivity: Wi-Fi, Bluetooth, LTE (for extra) the Galaxy Watch
3 is the full package if you're looking for a smartwatch to track your
fitness, look good on your wrist and a whole lot more.
(Image credit: Samsung)
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2. Apple Watch 6 - The best Apple Watch money can buy
Descriptions:
OS: watchOS 7 |
Compatibility: iOS |
Display: 1.78" OLED |
Processor: Apple S6 |
Band sizes: Varies based on watch size |
Onboard storage: 32GB |
Battery: 18 hours |
Charging method: Wireless |
IP rating: Water-resistant to 50m |
Connectivity: Wi-Fi, Bluetooth, NFC, LTE
(Image credit: Apple)

3. Samsung Galaxy Watch Active 2 - Adding in a digital rotating bezel for a

nominal price bump
4. Fitbit Versa 2 - Fitbit's best smartwatch
5. Fossil Sport - Fossil's latest big smartwatch attempt
6. Fitbit Versa Lite - Lighter but not lesser
7. TicWatch E2 - A fully-loaded Wear OS watch you’ve never heard of
8. Honor Magic Watch 2 - Magical – if you’re a fitness buff
Cellphone is simply a telephone that doesn’t need a landline connection. It
enables the user to make and receive phone calls. Some cellphones also offer text
messaging.
Smartphone has more
advanced features, including web
browsing, software applications
and a mobile OS. In turn, a
smartphone also offers
capabilities such as support for
biometrics, video chatting, digital
assistants and much more.
Smartphones can browse the
Internet and run software
programs like a computer.
Smartphones use a touch screen
to allow users to interact with them. There are thousands of smartphone apps
including games, personal-use, and business-use programs that all run on the
phone.
Image Source: https://searchmobilecomputing.techtarget.com/definition/smartphone

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The following are some of the other key features of a smartphone:
• Internet connectivity. • The ability to sync more than one email account
• A mobile browser. to a device.
• Embedded memory • A hardware or software-based QWERTY
• Touchscreen. keyboard.
Wi-Fi. • Wireless synchronization with other devices,
A digital camera, such as laptop or desktop computers.
typically with video The ability to download applications and run
capability. them independently.
Gaming. Support for third-party applications. The
Unified messaging. ability to run multiple applications
GPS. simultaneously.

Benefits of Smartphones
1. Keep in touch Harmful Effects of
2. Browse the internet whenever Smartphones
3. Access many applications 1. Damage to the eyes
4. Save money 2. Damage to hearing
3. Affect your sleep
How to limit your time on 4. Damage to the relationship
Smartphones
1. Turn off notifications
2. Uninstall apps
3. Hide your phone

Fitness tracker. It is a gadget that can be worn by an individual throughout

the day to keep track of various body parameters. Any wearable fitness tracker
needs the person using it to input physiological details such as their weight, height,
gender to help the tracker make better sense of the data that it collects. This
personalization helps in processing the data generated by the fitness tracker. There
are a number of sensors which may be added to a tracker, but most commonly
motion sensors are used to determine body movements.

Heart Rate Monitoring Device. A technology that will calculate and

monitor your heart rate.

Fitbit Charge. This watch is good for exercise. It can count your running
time and the distance.

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 Smartglass. This smart glass can collect information’s from external and
internal. You can listen to music too while searching information.

https://www.dailymail.co.uk/sciencetech/article-7051401/Google-launches-new-999-Glassbusinesses.html

Misfit Phase Hybrid. This watch can count your steps and your heart rate.

5G Smartphone and Network. 5G is the fifth generation of internet speed.

This is the new fastest speed of internet connection. The successor of 4G.
Hologram. It is a pattern of interference produced by a split coherent beam.

Avatars, Surrogates, Robotic. This is a mechanical robot. It is having the

characteristics of a robot. They can do things like humans.

Different Types of Wearable Technology

https://www.researchgate.net/profile/Heres_Arantes_Junqueira/publication/322261039/fi
gure/fig5/AS:579249787674624@1515115319835/Different-types-of-wearabletechnology.png

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3D Environment (3D printer and 3D Films, Holograms)
You may have seen computer graphics as well as animations and animatronic
in video, games, movies, and TV shows. 3D graphics environmental have added
texture to our media experience because of the images with we see in three in
dimensional rendering.
According to www.imagearts.ryerson.ca , there are three basic phases in 3D
computer graphics creation.
1. 3D modeling – the process of forming a computer model of an object’s shape
2. Layout and amination – the motion of placement of objects within a scene
3. 3D rendering – the computer calculation that, generate the images based on
light placement, surface types, and other qualities.
Ubiquitous Learning
Ubiquitous learning, also called u-learning, is the interaction between
humans and computers in order to learn. It’s important to note that the term
computers here doesn’t only refer to desktop and laptop computers. Instead,
computers are considered any digital device. However, just having a computer or
digital device doesn’t make learning ubiquitous. What separates ubiquitous
learning from the broader term e-learning is that ubiquitous learning evolves
learners being constantly in contact with technology always having the ability to
learn. In a sense, ubiquitous learning is “learning on demand.” This is similar to
mobile learning in that the learner is not hindered by his or her location.

A student is more involved in the learning process u-learning utilizes all

forms of materials “that may be transferred to mobile devices.” These materials
can be videos, audios, PowerPoint presentations, or notes with embedded source
data in them. A student may not be conscious that he or she is undergoing a
learning process even by simply watching the video or reading the notes.

Characteristics of Ubiquitous Learning

Top researchers in ubiquitous learning describe ubiquitous learning as
having six characteristics. These are:
• Permanency: Both course material and material produced by students is
never deleted on purpose; the only time material is deleted is in unforeseen
circumstances. Further, student’s performance and course materials are
continuously being updated.
• Accessibility: Because learning data like coursework, assignments, and
lectures are permanent, students should always have access to the material.
Because this material is accessible, students can be much more self-directed
and more independent that previously.

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 • Immediacy: Students should be able to get information whenever they want.
The information students request may be local, stored on their device, or not
local, the data is most likely stored on a server somewhere and is accessed
by the learner over the internet.
• Interactivity: Learners should be able to interact with other people in their
“educational network.” These people can include the teacher of the course,
classmates, or even experts in the field. Interactivity can be synchronous,
requiring participants to be present at the same time, such as a video
conversation or instant messaging chatroom, or asynchronous, such as an
uploaded video to Youtube or a forum.
• Situating of instructional activities: The problems and knowledge gained
from learning activities are presented in a natural way or in a way that would
mimic a real-world situation.
• Adaptability: Technology should be able to adapt to students’ changing
lives.

Advantages of Ubiquitous Learning

The most obvious advantage of ubiquitous learning is that learners can be
anywhere. Similar to previous implementations of learning using technology in
education, learners are not tied to a certain location. However, because students
often have their phones on them at all times, students have 24-7 access to a learning
environment.

What I Can Do

Activity 1: Portfolio Making (Optional)

Create a portfolio of emerging trends and technologies in media, communication
and information other than those mentioned in this module. The portfolio must
include images or illustrations of this trends and / or technologies, a brief
description of the nature and the benefits of each.

Activity 2: Reflect and Evaluate (0ptional)

1. How do the developments in media and information technology change the
way life of humans?
2. Although technology is viewed as indication of progress, what do you think
are some of disadvantages of having invented these sophisticated tools? Why
are they disadvantageous?
3. Is there really a need for more advanced technologies? Why or why not?
4. Name of trends or technology that you find useful?

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Activity 3: Apply to Real Life (Optional)
You work as a mobile application developer. Your company asked to think
of a potential application that android and iOS user can download. the market of
mobile application is growing; thus, your company strictly expects that your
propose a unique of application. Your task is to draft a proposal of application in
mind and justify the need of the market for such. The proposal should contain the
description and the functionalities of the application. Also think of the name for
the application that is catchy and marketable. The

References
Books
Liquigan, Boots C. Media and Information Literacy. Philippine: DIWA Learning System Inc., 2016

Zarate, Jovita E. Media and Information Literacy. 1st ed. Philippine: Rex Book Store, Inc. 2016

Web Sites
Lashkari, Cashmere “How do wearable fitness trackers measures steps?” https://www.news-medical.net/health/How-do-wearable-fitnesstrackers-measure-steps.aspx (accessed 22 June
2020)

Smith, Chris “What is wearable tech? Everything you need to know explained”, https://www.wareable.com/wearable-tech/what-is-wearable-tech-753 (accessed 22 June 2020)

“Educational Technology Today: Ubiquitous Learning” https://educationaltechnologytoday.com/ubiquitous-learning/ (accessed 22 June 2020)

http://highered.mheducation.com/sites/0073376752/student_view0/chapter9/m ultiple_choice_quiz.html (accessed 21 June 2020)

https://www.techradar.com/news/wearables/best-smart-watches-what-s-thebest-wearable-tech-for-you-1154074 (accessed 22 June 2020)

https://bamil786447613.wordpress.com/2018/11/05/current-and-future-trendsof-media-and-information/ (accessed 22 June 2020) https://www.mooc.org/ (accessed 22 June 2020)
https://www.educause.edu/about/mission-and-organization (accessed 22 June 2020) https://www.computerhope.com/jargon/s/smartphone.htm (accessed 22 June 2020)
https://searchmobilecomputing.techtarget.com/definition/smartphone (accessed 22 June 2020)

Image links

https://www.researchgate.net/profile/Heres_Arantes_Junqueira/publication/3222 61039/figure/fig5/AS:579249787674624@1515115319835/Different-typesof-wearable-technology.png

https://www.dailymail.co.uk/sciencetech/article-7051401/Google-launches-new-
999-Glass-businesses.html https://www.researchgate.net/profile/Heres_Arantes_Junqueira/publication/32226
1039/figure/fig5/AS:579249787674624@1515115319835/Different-typesof-wearable-technology.pn

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Senior High School

MEDIA AND INFORMATION LITERACY

QUARTER 2 – MODULE 2:
MEDIA AND INFORMATION LITERATE
INDIVIDUAL

Department of Education ● Republic of the Philippines

13
 What I Need to Know
This module was designed and written with you in mind. It is here to help
you master the context of Media and Information Literacy. It contains varied
activities that can help you as a Senior High School student to not just be an
information literate individual, but a creative and critical thinker as well as
responsible user and competent producer of media and information.
The module contains lesson in Media and Information Literate Individual.
After going through this module, you are expected to:
1. Discuss the implication of media and information to an individual
and the society (MELC).
2. Synthesizes the overall implication of media and information to
an individual (personal, professional, educational) and the society
as a whole (economic, social, political, and educational).
(MIL11/12CFT-
IIIi-29)

MIL Media and Information Literate Individual

What’s In
To become a media literate is not to memorize facts or statistics about the
media but rather to learn, to raise the right questions about what you are watching,
reading, or listening to and to be Information Literate a person must be able to
recognize when information is needed & have the ability to locate, evaluate

In this lesson, you will identify the issues, challenges and benefits of the
different media and information platforms and to synthesize its overall impact on
an individual’s personal, professional, educational dealings and on the society’s
economic, social, political, educational sectors.

What’s New
The increased use of digital media is changing people’s everyday lives and
the way they connect and collaborate in the broader societal context, at work and
in civil society. Much of the impact of this heightened use is beneficial to both
individuals and society. It is enabling unprecedented levels of communication,
social interaction and community building across boundaries of time, place and
social context.

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 The Media and Information Literate Individual enables people to interpret
and make informed judgments as users of information and media, as well as to
become skillful creators and producers of information and media messages in
their own right. Media and information improve quality of life.

What is It

Media and Information Literate Individual

Below are what media and information literate individuals capable of doing and
helping:
1. Attract greater opportunities and enhances the way of living.
2. Promote awareness on the various dealings and activities that impact the
community and society as a whole.
3. Liberate minds and develop characters.
4. Increase political and social participation
5. Empower economic stability
6. Enhance business and career opportunities
7. Encourages personal and professional growth
8. Develop communication skills
9. Improved learning environment
10. Maximize more cohesive social units

What are the advantages if you are a media literate?

Increases the ability and proficiency of students to communicate (express)
and disseminate their thoughts and ideas in a wide (and growing) range of print
and electronic media forms - and even international venues. 33 Related Question
Answers Found
It is important to effectively access, organize, analyze, evaluate, and create
messages in a variety of forms. The transformative nature of IML includes creative
works and creating new knowledge; to publish and collaborate responsibly
requires ethical, cultural and social understanding.

Unpacking Media Messages

Ads, news, movies, TV shows, and many other types of media all want you to
accept their messages at face value. However, you should look beneath the surface
and ask questions to decode what these media messages are really saying.

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Who is the source of the message?
Knowing who is responsible for a message can reveal its true intention, as well
as any possible bias. If the source isn’t obvious, you can find it by following links
or checking legal disclaimers.

How is it trying to get your attention?

The obvious part of a message is called the text, which includes any
language, imagery, music, or anything else you can see and hear. Creators can use
a multitude of techniques to grab your attention, and they will often craft the text
to appeal to a specific audience. Even if you enjoy the message, try to remain
critical so you can see if it contains actual substance or if it’s all smoke and
mirrors.

How could this message be interpreted?

The implied part of a message is called the subtext, and it’s suggested by the
content rather than directly seen or heard. We as individuals then decide how to
interpret this subtext based on our personal biases, world views, and expectations.
People with different perspectives might interpret the same piece of media very
differently.

Is the message fair and trustworthy?

Some media may withhold or exaggerate information, like an ad that makes
their product appear more effective than it really is. Make sure you always get a
complete set of information from trustworthy sources, even if the media itself
neglects to do so.
Deconstructing media messages is a critical skill in our media-saturated
culture, as it helps you cut through the noise and reach your own conclusions.

What is fake news?

The Internet is an incredible resource for news and information, but
unfortunately not everything online is trustworthy. Fake news is any article or
video containing untrue information disguised as a credible news source. While
fake news is not unique to the Internet, it has recently become a big problem in
today’s digital world.
Fake news typically comes from sites that specialize in bogus or
sensationalized stories. It tends to use provocative headlines, like "Celebrity
endorses not brushing teeth" or "Politician selling toxic waste on the black
market". These headlines can seem suspicious or even unbelievable to the point of
being silly, making it tempting to think of fake news as harmless.

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 In recent years, however, fake news has been responsible for a great deal of
misinformation because more and more people have begun consuming and
believing these articles without bothering to fact check or even read beyond the
headlines. This acceptance of incorrect information has led to confusion, panic,
and an inability to discuss the actual facts surrounding current events.

How did fake news become such a problem?

A fake news article is designed to outrage and shock, causing some readers
to share it on Facebook, Twitter, or another type of social media platform without
questioning it. Sharing the article exposes it to more people who may be outraged
by it, who also share it without question, and so on. This cycle continues until a
sizeable number of people believe this fake story is the truth.

Why do people write fake news?

Writers of fake news typically create it for one of two reasons: to fulfill a
social agenda, like angering a population against a political opponent; or to earn
advertising revenue through visits to their sites. Unfortunately, business is
booming.
Just one fake news writer claimed to earn $10,000 per month from the
advertising revenue of his articles, and he said he planned to keep writing until the
money stopped coming in. With an unknown number of writers drafting multiple
fake articles each day, the flood of bad information may continue for quite some
time.

What’s being done about it?

Online giants like Google and Facebook are attempting to crack down on
fake news by banning suspicious sites from advertising on their platforms and
asking users to report dishonest articles. However, many critics feel that Google,
Facebook, and other online services still aren't doing enough.
Unfortunately, fake news writers will likely continue to create new sites and
methods to get around any digital roadblocks. This means the best way to prevent
fake news from spreading is to teach users how to identify fake news themselves.
That means you!

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How can I tell if an article is fake?
Fake articles can be difficult to spot at first, which is why it’s good to develop
a habit of checking the accuracy of any article you read, especially ones you find
through social media. Here are some things you can do if you come across an
article that seems fishy:
1. Enter the keywords of the story into a search engine and get a second opinion
from a credible news site with verifiable sources.
2. Check the dates involved in the article. Fake news writers sometimes take a
real story from the past, put an outrageous headline on it, and try to pass it
off as a current event.
3. Find the source of the author’s information for the article. Is the source
credible?
4. Does the website’s appearance look a little strange? Some fake news sites
mimic the appearance of legitimate news sources, tricking the casual reader.
5. Take a look at the headlines of other stories from the same website. Are most
of them hard to believe? Shocking? Inflammatory? If so, question the
website’s practices.
6. Is the article actually a joke? When we say fake news, we aren’t talking
about comedy sites like The Onion and ClickHole, which write humorous
stories based on current events.
You can also confirm information at fact-checking sites like PolitiFact.com,
FactCheck.org, and Snopes.com. These sources specialize in fact checking and
debunking inaccurate stories and claims.

Media in Nation Building

The electronic and print media are indeed the most powerful tools in shaping
the perceptions of individuals and nations about every major national and
international issue. They also reflect the quality of national discourse and
priorities. A serious appraisal of the contents and form of the media can help in
gauging the intellectual, moral and social standards of a nation. Thus a heavy
responsibility resides with those who own media houses and newspapers, and the
ones who work in the background preparing programmes, analyzing and
commenting on national and international issues in newspapers and electronic
media.
It has to be acknowledged that essentially the media reflects the societal
norms and values. While it can play a positive role in correcting national values
it is equally vulnerable to societal ills and shortcomings.

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Media and Information Improve Quality of Life
There is no denying the extent of how
the media and information age has drastically
improved the lives of people.
Communication has been made easier.
Information has become widely accessible.
Conducting research has become more
convenient. All these and more are enjoyed
by media literate individuals and
prove just how much the quality of life has
improved thanks to media and information.

As early as preschool, children are allowed to use the computer as well as

mobile phones. A computer liberate individual knows the different applications
available in the computer. However, a child who does not even know how to
read can play computer games.
Now, students use computer to encode their research papers, whatever
editing and revisions are needed, they only have to insert and delete whatever is
needed to be changed in the original paper. No need to use erasers and carbon
paper, each copy of the research paper is original and clean from blemishes. You
can highlight important items in the paper by making a bold print or italicize or
use a particular font style.
Doing research readings have also become very convenient, in the past,
students have to get permission from different libraries to be able to avail of books
in other libraries. Now, you do not have to spend the whole day in the library to
gather data. You can stay in the comfort of your home but you are able to get the
information you need through the computer if you have access to the e-books
(electronic books) and e-journals (electronic journals), the world wide web, and
other computer applications.
Looking for a job is easy, go to the different job sites and find which job you
are qualified. Prepare your letter of application, resume, transcript of records, and
other qualifications and send them through e-mail to the company you are applying
to. You also receive the reply for you to go to their office for examinations and
interviews through your e-mail or Facebook. Also, overtime work now does not
mean you have to stay in the office beyond office hours, rather you can work from
home using your computer.
If you live a very busy life, even shopping can be done online, you can view
whatever you need like clothes, shoes, gadgets, even cars. Make your order using
credit card and the items you ordered will be delivered at your doorstep.

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 You can plan your trips and vacation and avail of discounts in the airlines
through the internet. You pay your airline reservation through your credit card
when you make the reservation online and print the e-ticket (electronic ticket)
which you present at the airport when you are ready to take your trip.

Greater Political Participation

There is no denying the extent of how the media and information age has
drastically improved the lives of people. Communication has been made easier.
Information has become widely accessible. Conducting research has become more
convenient. All these and more are enjoyed by media literate individuals and prove
just how much the quality of life has improved thanks to media and information.

Better Economic Opportunities

The media industry has grown in number on today’s information age both in
content and in the workforce. The open content contribution nature of the new
media has made it possible for ordinary individuals to offer their materials for
consumption often for free, or at times for a cost. Online content is free but has
gained popularity, advertisers will offer to buy digital ad-space on a web page.

With the availability of modern technology and the new media information,
many job opportunities are open to qualified young people who have the skills and
proficiency in English. What is meant by proficiency in English? They possess the
four skills in the language: they are proficient in listening, speaking, reading, and
writing. When a Filipino applies in a BPO, there are two kinds of jobs available
for him. The voice job where they work in the call centers, talking to customers in
the different parts of the world; the other job is the non-voice, where most of the
jobs are in front of the computers, reading and writing communication of business
transactions in the different parts of the world. The qualified and skilled Filipinos
have job opportunities in the BPO.
With the use of modern technology in media and information, many new job
opportunities are available to young people because most companies prefer to avail
of the new media. These companies are able to save on the number of employees.
Most transactions use the computers, so they use less paper; filling is also done in
the computer, so they use less paper; filling is also done in the computer so less
wasted space for filling cabinets because thousands of business transactions can
be saved in the computers.

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Improved Learning Environment
Many believe that media and information have made learning easy,
accessible, and inexpensive. With these are true, the improvement in the learning
environment brought by media and information goes beyond convenience,
availability, and cost. Learning in schools meant understanding –or at least
attempting to- subjects for the sake of passing and getting good grades. One’s
education is given importance because it is pre-requisite to a good job which is
then equated to a good life. Traditional learning environments have caused people
in general to lose appetite for knowledge. Luckily, media and information have
cleansed society’s palate and have reinvented learning as a whole.

Media does not force feed information to unwilling receivers, instead, media
has made information sought after. The media also made learning a choice instead
of a necessary evil. After all, no one is commanded “google” a topic or enroll in a
certain online course, people who do to choose to do it. Since the media is source
information and information age is characterized by the abundance of data, media
and information have been closely linked to the improvement of the learning
environment in the present age. A media and information literate individual take
advantage of this further his or her lifelong learning process.
A young learner today has access to a very interesting and challenging world
of experience to explore. Television now offers cable connections that enable a
learner to access information of the different countries in the world with translation
in English.
Most schools are equipped with computers with Internet connections. In
some schools, they have an extra room beside the library which has computers for
student’s research use. Even the card catalogue is no longer in small filling boxes
in one corner of the library, instead book collections and other references of the
library can be checked in the computer.
Most homes now have desktop computers, laptops, or computer tablets with
internet connections available from cable networks and telephone companies.
Also, there are computer shops available at a very low price of 20 pesos per hour
use of computers.
Learners from grade school, high school, and college levels have access
about media and information both in school as well as in their homes.

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More Cohesive Social Units
The concept of unit cohesion stems from a military concept of bond soldiers
have that makes them more effective in working together to complete a mission.
Media and information literate individuals are said to be more cohesive social units
than those who are not.
By keeping them informed, as well as connecting them in ways that weren’t
possible before, media and information literates become more cohesive social
units. This creates a bond that does not only have relational implications but also
creates social impacts.
The media is said to have the power to affect social change. While this is
true, it is not the media that does the heavy lifting to create change in society, it is
the individuals in the society who developed a clamoring need for change because
of media. The media may play a hand towards a holistic development of the
society, but without media and information literate individuals sharing the same
goal, development would not occur.
Since most families have mobile phones, they do away with the telephone
landline except when they have Internet connection through telephone lines which
they pay monthly. In case of problems in the community, residents can easily call
the Barangay Office to report unnecessary noise. When suspicious strangers are
seen late in the evening in the community, people may report such incidents to the
police station.
With the new media, families who are not living together and children whose
parents work abroad can communicate with one another easily using SKYPE.
Parents monitor their children virtually. Communication has become cheaper and
more convenient.
Information and warning regarding typhoons and other possible emergencies
are easily communicated by government agencies to different parts of the country
or even in other countries so people are able to prepare in advance.
People can also easily react to political, social, economic, even religious
issues thru Facebook, Instagram, Twitter, and other Internet applications. Distance
is no longer a big deal. No matter where you are media and information are easily
accessible.

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 What’s More

Activity 1: MIL Impact

Instructions: Fill in the chart with the overall impacts of media and information
to individual’s personal, professional, and educational aspects and to society’s
economic, political, social and education sectors.
A
Overall impact Personal Professional Education
Aspect Aspect Aspect
of Media and Information to an
individual
B
Overall impact Economic Political Social
Sector Sector Sector
of Media and Information to
the society

What I Can Do

Activity 2: Essay Writing

Instructions:
Synthesize your learning by writing an essay about the value and impact of
being a media and information literate individual to the global community. Your
essay must have a title, an introduction, a body (1 main argument with 2
examples), and a conclusion with not less than 10 sentences. Refer to the rubric
for grading.
Very Good (5) Good (4) Poor (2) Needs
Improvement
(0)
Introduction Well-developed Introductory Introduction Introduction
Background/ introductory paragraph does not was not
Define the paragraph contains adequately presented.
Problem contains some explain the
detailed background background
background information of the
information, a and states problem.
clear the problem, The problem
explanation or but does not is stated, but
definition of explain lacks detail.
the problem. using details.
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 Body paragraphs Argument is Argument Argument Argument was
Main well developed was was not presented.
Argument with presented presented but
supporting with some lacks
examples. supporting examples.
examples.
Conclusion Conclusion was Conclusion Conclusion Conclusion
presented. was was was not
Opinions and presented presented presented.
suggestions for with some but no
change are suggestions suggestions
logical and well for change for change
thought out. are evident. and/ or
opinions are
included.

References

Books

Liquigan, Boots C. Media and Information Literacy. Philippine: DIWA Learning System Inc., 2016

Zarate, Jovita E. Media and Information Literacy. 1st ed. Philippine: Rex Book Store, Inc. 2016

Web Sites

Anoskov, Lashawnda, “What is media literate individual?”

https://findanyanswer.com/what-is-media-literate-individual (accessed 5 July 2020)

https://amgregorio.wordpress.com/2017/02/19/chapter-10-media-andinformation-literate-individual/

https://reports.weforum.org/human-implications-of-digital-media-2016/section-3impact-of-digital-media-on-individuals-organizations-and-society/

https://sites.google.com/view/elearningmil/lessons/the-media-and-informationliterate-individual

https://edu.gcfglobal.org/en/digital-media-literacy/deconstructing-mediamessages/1/

https://edu.gcfglobal.org/en/digital-media-literacy/what-is-fake-news/1/ https://tribune.com.pk/story/2048476/medias-role-nation-building

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