Scribd Logo
Upload

Welcome to Scribd!

  • 19 views

    Later InstagramBranding Worksheet JenAMiller PDF

    Uploaded by

    Charles Gazzingan
    This document is a branding questionnaire that prompts the user to define key aspects of their brand identity, audience, content strategy, aesthetic, and social media posting approach. It includes sections on brand identity, target audience, content and copywriting, brand aesthetic, and posting strategy. The user is asked to describe their business, audience, content themes, primary colors and fonts, visual signifiers, seasonal campaigns, and content scheduling approach. The goal is to help the user clearly outline the most essential elements of their brand for consistent messaging.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Later InstagramBranding Worksheet JenAMiller PDF

    Uploaded by

    Charles Gazzingan
    19 views5 pages
    This document is a branding questionnaire that prompts the user to define key aspects of their brand identity, audience, content strategy, aesthetic, and social media posting approach. It includes sections on brand identity, target audience, content and copywriting, brand aesthetic, and posting strategy. The user is asked to describe their business, audience, content themes, primary colors and fonts, visual signifiers, seasonal campaigns, and content scheduling approach. The goal is to help the user clearly outline the most essential elements of their brand for consistent messaging.

    Original Description:

    Original Title

    Later-InstagramBranding-Worksheet-JenAMiller.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document is a branding questionnaire that prompts the user to define key aspects of their brand identity, audience, content strategy, aesthetic, and social media posting approach. It includes sections on brand identity, target audience, content and copywriting, brand aesthetic, and posting strategy. The user is asked to describe their business, audience, content themes, primary colors and fonts, visual signifiers, seasonal campaigns, and content scheduling approach. The goal is to help the user clearly outline the most essential elements of their brand for consistent messaging.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    19 views5 pages

    Later InstagramBranding Worksheet JenAMiller PDF

    Uploaded by

    Charles Gazzingan
    This document is a branding questionnaire that prompts the user to define key aspects of their brand identity, audience, content strategy, aesthetic, and social media posting approach. It includes sections on brand identity, target audience, content and copywriting, brand aesthetic, and posting strategy. The user is asked to describe their business, audience, content themes, primary colors and fonts, visual signifiers, seasonal campaigns, and content scheduling approach. The goal is to help the user clearly outline the most essential elements of their brand for consistent messaging.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 5

    Scale

    By QUINN
    BRANDING QUESTIONNAIRE
    BRANDING QUESTIONNAIRE
    FILL OUT THIS CHECKLIST BY INSERTING A TEXT FROM CANVA. INSERT A
    "CHECK ICON" AND PUT IT ON TOP OF YOUR ANSWER, BETWEEN YES OR
    NOW. ONCE YOU DONE, YOU CAN LEAVE IT AS IT IS.

    BRAND: DATE:

    SECTION 1: BRAND IDENTITY

    1. How would you describe your business in one sentence?

    2. What does your brand enable your customers to do? What problems does it solve?

    3. Which 3 - 5 words best describe your brand's personality?


    (Inspirational, Informative, Witty, Trusted, Professional Bold, Authoritative, Community-Driven)

    Scale
    By QUINN
    SECTION 2: AUDIENCE

    1. Define your target audience. Who are they? (Age range, locations, occupation, goals, income)

    2. How would you describe your audience’s personality, values, interests and hobbies?
    What type of lifestyle do they lead?

    3. What types of accounts or hashtags does your audience follow?

    SECTION 3: CONTENT & COPYWRITING

    1. What types of visual content do you post? Determine the content buckets for your brand.
    (Product Photography, Lifestyle, User Generated Content, Flat Lay Photography, Event Photography)

    2. Can you explain your brand’s approach to content in one sentence? If yes, what is it?

    Scale
    By QUINN
    3. How will your brand values and mission (outlined above) play into your
    content strategy and content themes?

    SECTION 4: BRAND AESTHETIC


    1. What are your primary brand colors or palettes and fonts? Feel free to insert icons and put the
    corresponding brand color.

    2. What are the other visual signifiers of your brand aesthetic?


    (Architectural: modern, clean, wood/plants, metal, colorful etc.)

    3. What themes or campaigns are you integrating into your feed seasonally?

    4. What tools will you use to keep your aesthetic purposeful and consistent?

    Scale
    By QUINN
    SECTION 5: POSTING STRATEGY

    1. How often does your brand post to your Social Media feed and stories?

    2. Do you batch your content scheduling? (This can help with keeping aesthetic and brand voice
    streamlined) Do you schedule one week at a time? Two weeks? A month?

    3. How do you use your own analytics data to determine posting frequency and best times to post?

    NOTES

    Scale
    By QUINN

    You might also like