CHALLENGES OF CARINDERIA BUSINESS DURING PANDEMIC IN CITY OF

GENERAL TRIAS, CAVITE

An Undergraduate Thesis
Submitted to the faculty of Department of Management Studies
Cavite State University-Cavite College of Arts and Trades
Rosario, Cavite

In partial of fulfillment
Of the requirements for the degree
Bachelor of Science in Business Management

JUVILYN T. ALIGADO
KISSERLY DIANE M. MENDREZ
JEFFREY PACULBA
2021

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 BIOGRAPHICAL DATA

Juvilyn Tempo Aligado was born on May 18, 2000 in Dasmarinas Cavite. She is

currently residing at 456 Pasong Camachile II City of General Trias, Cavite. She is

the youngest daughter of Mr. Marvin V. Aligado and Mrs. Joycel T. Aligado. She

finished her primary education at Pasong Camachile Elementary School in 2012 and

she finished her secondary education in Governor Ferrer Memorial National High

School-Main (GFMNHS-Main) in 2016. She enrolled at Cavite State University –

CCAT Campus, Rosario, Cavite in the Bachelor of Science in Business Management

siding at PM homes Pasong Camachile II, City of General Trias, Cavite. She is the

youngest daughter of Mr. Dominador S. Mendrez and Mrs. Lorilie L. Mendoza. She

finished her primary education at Pasong Camachile Elementary School in 2011 and

she finished major in Marketing Management program for her college degree.

Kisserly Diane Mendoza Mendrez was born on March 16, 1999 in City of

General Trias, Cavite. She is currently reher secondary education in Governor Ferrer

Memorial National High School-Main (GFMNHS-Main) in 2015. She enrolled at

Cavite State University – CCAT Campus, Rosario, Cavite in the Bachelor of Science

in Business Management major in Marketing Management program for her college

degree.

Jeffrey Paculba was born on May 28, 1999 in Talairon, Oroquieta City, Misamis

Occidental . He is currently residing at 1060 EMs Barrio, Tejeros Convention,

Rosario, Cavite. He is the only boy of Mrs. Luzminda E. Paculba . He finished his

primary education at Talairon Central Elementary School in 2012 and he finished her

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secondary education at Talairon National High School in 2018. He enrolled at Cavite

State University – CCAT Campus, Rosario, Cavite in the Bachelor of Science in

Business Management major in Marketing Management program for his college

degree.

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 ACKNOWLEDGEMENT

We would not have been able to complete this paper without the support,

patience, guidance and encouragement of a great number of individuals. We would

like to sincerely thank them for their assistance and support. We would like to thank

several people who have contributed to the successful completion of this work:

We would like to express our deep and sincere gratitude to our research adviser

Ms. Nerisa B. Abug, MBA. our research teacher at Cavite State University - Rosario

Campus for the support, valuable feedback and her valuable advice, guidance and

care. She has always been supportive and suggested several useful resources to us.

Working with such motivating and enthusiastic research adviser during this period

was a great pleasure. It is indeed a great privilege and honor for the proponents to

the work and study under her guidance. Thank you for all mix of straightforward

criticism combined with heart-warming support have given us great confidence as a

researcher, and at the same time made us realize that we are only a beginner in this

exciting profession.

We would also like to express our deep and sincere gratitude to our technical

critic, Mr John Leo-vy P. Villa, MM. professor at Cavite State University - Rosario

Campus, he have created the invaluable space for us to do this research and

develop ourselves as a researcher in the best possible way. We greatly appreciate

the freedom he given to us to find our own path and the guidance and support he

offered when needed.

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 We would also extending our thanks to all the professors of management studies,

Mr. John Leo-vy P. Villa, MM, Mr. Jerico B. Tadeo, MaECON, Ms. Laarnie R. Manuel,

MBA, Mr. Arman M. Ambas, MBA, Mr. Richard Perez, Ms. Nerisa B. Abug, MBA, Mr.

Xavier Lawrence D. Mendoza, Ms. Juvie Joy B. Abad, MBA, who also shared their

insights towards this study in every defense that the proponents gone through.

It is priveledge to express thanks to our former Department Chairperson, Dr.

Aiza M. Ducha, MIHM, Department of Management Studies, Cavite State University-

Cavite College of Arts and Trade Campus for her support to all the fourt-year

students of Bachelor of Science in Business Management major in Marketing

Management.

Furthermore, I would like to thank all respondents for their input, effort and time

that contributed to this thesis.

Finally, we would like to thank our family, especially to our parents for their

support and giving us the opportunity to this academic experience and looking after

us and always standing by in all happiness and difficulties during our study. We

would not have been able to finish our dissertation without the help of our powerful

friends and classmates for always cheering up, give us suggestions and giving us

encouragement and motivation

Above all, thanks to God for His grace, strength and sustenance and for letting

us through all the difficulties. We have experienced Your guidance day by day. You

are the one who let us finish our degree. We will keep on trusting You for our future.

Thank you, Lord.

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 JUVILYN T. ALIGADO
KISSERLY DIANE M. MENDREZ
JEFFREY PACULBA
Reseachers

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 ABSTRACT

ALIGADO, JUVILYN T., MENDREZ, KISSERLY DIANE M., PACULBA, JEFFREY.,

CHALLENGES OF CARINDERIA BUSINESS DURING PANDEMIC IN CITY OF
GENERAL TRIAS CAVITE. Thesis Bachelor of Science in Business Management
Major in Marketing Management. Cavite State University – Cavite College of Arts and
Trades Campus Rosario, Cavite. January 2021. Adviser: Nerisa B. Abug, MBA
Technical Critic: John Leo-vy P. Villa, MM

Carinderia is a one of the food business that have been in such difficulty on

overcoming this situation. Ideally this topic is on the bloom since we are on the same

situation in reality with pandemic that strikes our daily lives. The researchers try to

understand more about the challenges of running a carinderia in the city of General

Trias, Cavite. The research focuses on the challenges, coping mechanisms, and

effectiveness of a carinderia. The descriptive method as well as purposive sample,

also known as judgmental sampling, were utilized in this study. The carinderia firm

utilized a descriptive method survey design to gather about the most common

challenges it faces and to measure the effectiveness of its coping mechanisms.

According to the study, the majority of carinderias operated by sole proprietorships

already are serving carinderias that have been operating for one year or below. The

analysis revealed that the majority of carinderias were facing challenges in terms of

sales (1) Soaring prices of food and ingredients and Limited dine-in capacity, in

operations (2) Daily proper sanitation and protective equipment, Health protocols and

guidelines and Limited hours of operation, in staffing (3) Fluctuating loads of work,

Short staffing while experiencing high demands and Recruiting and retaining workers,

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and last in finance (4) Administrative expenses, Hygiene tools and Protective

equipment costs and Maintaining accurate profitable menu pricing and planning.

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 TABLE OF CONTENTS

Pages
APPROVAL SHEET………………………………………………………….... ii
BIOGRAPHICAL DATA............................................................................. iv
ACKNOWLEDGEMENT………………………………………………………. vi
ABSTRACT…………………………………………………………………….. viii
LIST OF TABLES……………………………………………………………... xi
LIST OF FIGURES……………………………………………………………. xii
LIST OF APPENDICES………………………………………………………. xiii
INTRODUCTION………………………………………………………………. 1
Objectives of the Study………………………………………………. 3
Significance of the Study…............................................................ 4
Time and Place of the Study…..………….…………………………. 5
Scope and Limitation of the Study…...……………………………… 5
Conceptual Framework……………..………………………………… 6
Definition of terms…………………………………………………….. 8
REVIEW RELATED LITERATURE……………………………………......... 9
Synthesis……………………………………………………………….. 16
METHODOLOGY……………………………………………………………… 18
Research Design……………………………………………………… 18
Sources of Data……………………………………………………… 18
Sampling Design ………………………………………………………. 19
Data Analysis………………………………………………………….. 19
Research Instrument…………………………………………………. 20
Data Gathering Procedure..………………………………………….. 21
Statistical Treatment………………………………………………….. 22
Ethical Consideration………………………………………………… 24
RESULTS AND DISCUSSION……………………………………………… 25
SUMMARY, CONCLUSION, AND RECOMMENDATION………………… 41
Summary of Findings…………………………………………………. 41
Conclusion……………………………………………………………… 43
Recommendations…………………………………………………….. 43
REFERENCES…………………………………………………………….…... 52
APPENDICES……………………………………………………………….….. 53

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 LIST OF TABLES

Number Page
1 Levels of effectiveness of the challenges…………….………..….…. 19
2 Mean scale value...……………………………….…………………….. 20
3 Business profile ………………………………………………………… 25
4 Length operation ………………………………..……………………… 26
5 Number of employees .…….………………………………………….. 26
6 Average initial investment ...…….……………………………………. 27
7 Challenges sales ...…………………………………………..…………. 28
8 Challenges operations …………………………………....……………. 29
9 Challenges staffing .......................................................................… 30
10 Challenges finance .......................................................................… 31
11 Coping mechanism sales .........................................................…… 31
12 Coping mechanism operations ………………………….….….....…. 33
13 Coping mechanism staffing ..............................................…............ 34
14 Coping mechanism finance....…………….........…………………….. 35
15 Effectiveness of coping mechanism in terms of sales………………. 36
16 Effectiveness of coping mechanism in terms of operations.……….. 37
17 Effectiveness of coping mechanism in terms of staffing…............… 38
18 Effectiveness of coping mechanism in terms of finance……………. 39
19 Recommendations for solution…………………………...........……… 45

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 LIST OF FIGURES

Number Page
1 Conceptual Framework………...………………………………....… 6

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 LIST OF APPDENICES

Number Pages
1 Survey Questionnaire……………………………………...………… 54
2 Statistician Reference................................................................... 66
3 Statistician Certificate………......................................................... 74
4 Adviser/Technical Critic Acceptance form……...………………….. 75
5 Curriculum Vitae of Proponents…………………………………….. 77

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