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Attune Helps Luxury Brand Implement SAP Fashion Management To Augment Omni-Channel Capabilities
Attune Helps Luxury Brand Implement SAP Fashion Management To Augment Omni-Channel Capabilities
Attune Helps Luxury Brand Implement SAP Fashion Management To Augment Omni-Channel Capabilities
CASE STUDY
3 Introduction
4 Business Challenge
| 2
Introduction
| 3
Business Challenge
The company has been successful in shifting its operating • The company realized that online and in-store systems
model towards the retail channel with a relentless focus on needed to work together to create a seamless
customer-centricity and operational excellence. As a result, experience wherever customers encountered the brand,
the company sought to broaden its focus on improving and which current systems could not offer. This model of
optimising all routes to market - both online and offline, owned integrating online and offline inventory is an intense focus
and third-party, with a clear emphasis on enhancing retail for the next phase of the company in order to improve
productivity and service. product availability and fulfillment options online and
in-store, as well as to meaningfully reduce delivery times
The company knew it needed to invest in core technical and supply imbalances.
infrastructure and improved business processes to overcome
challenges, and maintain its impressive growth trajectory and • With digital commerce continuing to increase in
rapid international expansion. Some of the challenges were: importance and luxury consumers become increasingly
mobile and global, the company wanted to continue
• Numerous processes were performed “off system” in a investing in digital commerce, specifically customer
non-standard manner, which were not as effective and insight and analytics to better understand the core luxury
efficient as they needed to be. The company recognized consumer for improved retail and sales productivity - on
that achieving its aggressive growth targets required line and in-stores. As a result, merchandising activities
implementing best processes across several areas of the needed to be refined to provide customers with a clearer
business. and more compelling product assortment offering.
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How attune Helped
Our team of experts worked closely with the company to carry touchpoints would be integrated onto a single platform –
out the luxury brand’s ambitious plan to drive greater efficiency including online, mobile, point-of-sale, call center, social
and productivity throughout the global business. The project media and print to create contextual, personalized and
was complex, with many moving parts, involving core softwares relevant customer experiences that boost loyalty and
such as SAP FMS with S/4HANA Finance, SAP Customer increase sales
Activity Repository, Hybris, SAP Planning for Retail, SAP
Integrated Business Planning and Ariba. • SAP Integrated Business Planning for unified planning
across sales, operations, demand, inventory, and supply
attune first started with a Proof of Concept for one of the including a supply chain control tower for dashboard
business divisions, taking some key processes and replaying analytics and monitoring
them on SAP FMS. The road map was developed to balance the
change impact on the business with its strategic ambitions as its • Ariba to help trading partners get real-time information to
existing solutions were heavily customized, making it difficult to make faster, better decisions while collaborating to cut costs
move to SAP FMS. The geographical scope was organized and risks
under three regions: US, EMEA and Asia with the main
distribution hubs in US, UK, Italy, HK, Netherlands and China. • SAP Planning for Retail for a centralized repository that can
support planning activities, including efforts to reconcile
Alongside this push for greater productivity, the company also merchandising strategies. This way, the company can use
decided to drive greater end-to-end control across their supply real-time demand-driven forecasts, common data, and KPIs
chain, merchandising, marketing, and omni-commerce to develop end-to-end retail plans - quickly and easily
management. In this regard, the following initiatives were
undertaken: • SAP S/4HANA Finance for a common view of all financial
and operational data to instantly evaluate the financial
• Strategised and developed a plan to re-platform the implications of business options with real-time analytics,
company’s e-commernce systems onto Hybris technology prediction, and simulation
with SAP CAR. This way, all digital and physical customer | 6
Gaining Omni-Channel Visibility Across the Value Chain
With attune’s help, the company developed a new set of • Drive massive IT simplification with an architecture that
capabilities that supports its growth agenda. Specifically, these removes replications and aggregates and eliminates many
capabilities are helping the luxury brand to: of the manual processes involved in planning end-to-end
retail lifecycles
• Develop effective omni-channel programs backed by a single
global inventory holding for retail, wholesale, and • Use one common view of all information across finance to
e-commerce channels that span business divisions and identify the best strategic financial options
countries
• Use business insights and automated processes to improve
• View real-time inventory availability within one system for product forecasting, resulting in more appropriate allocations
easier retail planning and execution of merchandise to stores
• Respond to unexpected situations in sales channels and retail • Achieve better transparency, consistency and quality of
spaces faster with greater flexibility. If, for example, an online business information to guide decision-making and reduce
shop has an abundance of a certain product, stock levels can overall supply chain costs
be adjusted across channels according to demand, and in real
time • Gain one single view of the customer to target and create
contextual, personalized and relevant customer experiences
• Develop better assortment plans with more relevant products that boost loyalty and increase sales, wherever customers are
for customers
• Analyze market insights to anticipate new trends and re-plan
• Deliver analysis and share alerts of real-time information critical retail channels
across the end-to-end supply and demand network, with the
speed of SAP HANA platform
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Demo: Go Truly Omni-channel with attune
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About Us
attune is a team of trusted business technology advisors
who work with fashion and lifestyle brands to transform their
business performance. attune offers services across the
fashion and lifestyle value chain, developing solutions that
maximize competitive advantage, integrate and transform
activities across people, processes and technology.