UNILEVER PAKISTAN

VISION & MISSION STATEMENT

GROUP MEMBERS

 HAMZA TAHIR (2161006)

 FARAZ AHMED (9161072)
 GHULFAM ABBAS (2161055)
 NAVEED UR REHMAN (2171083)

SECTION

 GROUP-B (SUMMER 2020)

SUBJECT

● BUSINESS POLICY STRATEGY

SUBMITTED TO

▪ SIR ADNAN IFTIKHAR

SUBMISSION DATE

▪ 05-AUGUST-2020
Table of Contents
INTRODUCTION:....................................................................................................................................2
ABOUT UNILEVER:...............................................................................................................................2
MAKING SUSTAINABLE LIVING COMMONPLACE:.....................................................................2
VISION STATEMENT.............................................................................................................................3
Analysis of Vision Statement................................................................................................................3
 Criterion.....................................................................................................................................3
 Foresight.....................................................................................................................................3
 Breadth.......................................................................................................................................3
 Uniqueness..................................................................................................................................4
 Consensus...................................................................................................................................4
 Actionability...............................................................................................................................4
MISSION STATEMENT..........................................................................................................................5
Analysis of Mission Statement..............................................................................................................5
 Be Specific..................................................................................................................................5
 Reflection of Distinctive Advantage..........................................................................................5
 Be Realistic and Attainable.......................................................................................................5
 Be Flexible..................................................................................................................................5

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 UNILEVER PAKISTAN

INTRODUCTION:
Unilever is a global Fast-Moving Consumer Goods company holding powerful brands like Dove,
Axe, Magnum, Lipton, Hellmann’s, Lux and Vaseline. We are developing our brands for
people’s lives today and for the changing environment tomorrow – aiming to make sustainable
living commonplace. To maintain the contribution of world-class design to the success of our
brands, Unilever Design is looking for an exceptional new member to be part of its global team
in 1 R&D Skin Cleansing Packaging.

ABOUT UNILEVER:
On any given day, 2 billion people use Unilever products to look good, feel good and get more
out of life – giving us a unique opportunity to build a brighter future. History Unilever Pakistan
Ltd., a subsidiary of the Unilever Group is operating in Pakistan since 1948.
Head Office: Shifted from Rahim Yar Khan to Karachi in mid of 1960's Committed to enhancing
the quality of life of the people of Pakistan, we aim to offer a broad portfolio that appeals to
diverse consumer year on year. With leadership positions in many of the fast moving consumer
goods categories in which we compete. We have some of the world’s best known and most
trusted brands.

MAKING SUSTAINABLE LIVING COMMONPLACE:

Great products from our range of more than 400 brands give us a unique place in the lives of
people all over the world. When consumers reach for nutritionally balanced foods or indulgent
ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household
care products, there’s a good chance the brand they pick is one of ours. Seven out of every ten
households around the world contain at least one Unilever product, and our range of world-
leading, household-name brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo.
Trusted local brands designed to meet the specific needs of consumers in their home market
include Blue Band, Pureit and Suave.
Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in helping
fulfil our purpose as a business – making sustainable living commonplace.

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 VISION STATEMENT

“Unilever has a simple but clear purpose – to make sustainable living

commonplace. We believe this is the best long-term way for our business to grow.”

Analysis of Vision Statement

 Criterion
In Criterion, Unilever’s indicative area is sustainable living. Unilever can’t compromise on the
quality of its products and services. Unilever utilizes its resources and compete in the target
market by providing better quality products and services to its customers and this is the main
reason that they are sustainable and become successful.

 Foresight
In foresight, Unilever is delivering its services since 1948 and made its strategies that fulfill the
consumer demand and the main reason for their long run growth is the sustainability among
consumer market. As the current situation of Unilever is stable and it grew day by day. Unilever
run its operations according to the strategies they made and fulfill their desired vision. The sales
of their products increased every year. Also emerging markets grew rapidly and the play a vital
role in increasing the revenue of Unilever.

 Breadth
Unilever has decided to improve its quality structure and bring more innovative products and
promote their brands by conducting awareness seminars to increase its sales and retain their
position in the market. This totally indicates that how they will bring change in future. There are
five forces that help in bringing the change in Unilever.
1. Make it understood
2. Make it easy
3. Make it desirable
4. Make it rewarding
5. Make it a habit

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  Uniqueness
As Unilever targets all types of consumer markets, this makes Unilever different from others.
Because most of other companies targets one or two types of consumer markets. But Unilever
targets all markets and this is the main reason of their sustainability. The product line of Unilever
is also very vast and almost 12 brands of Unilever are famous all over the world and they
generate almost €1 billion revenue. Actually, Unilever provides products and services according
to the needs of customers. That’s why they are unique among others.

 Consensus
Unilever analysts do consensus every year on quarterly basis. It means that consensus process
should be done 4 times in a year. Consensus at Unilever should be done on the basis of Price
Growth, brand development, product development, innovation etc. Due to the current high levels
of uncertainty about the COVID-19 pandemic and subsequent impacts on economies, Unilever
will not collect and publish consensus for Q1 2020.

 Actionability
Unilever is committed to safeguarding and protecting the information and any other information
entrusted to us. If any person discloses the information to the non-authorized party, strict action
would be taken by Unilever against that person. The core competencies of Unilever include
growth mindset, consumer and customer focus, bias for action etc. These core competencies can
be easily shown in the vision of Unilever and playing a vital in long run growth of Unilever.

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 MISSION STATEMENT

“To add vitality to life, we meet every day needs for Nutrition, hygiene and
personal cares with brands that help people feel good, look good and get more out
of life.”
Analysis of Mission Statement
 Be Specific
Unilever mission statement is very specific that fully explains the need of consumer goods and
services and this impacted very effectively on people lives. The mission statement of Unilever
brings the positive image of their products and showed a greater brand image. That’s why they
become successful because they focus on their consumers as well as their health and safety.

 Reflection of Distinctive Advantage

The distinctive advantage of Unilever is their price. The prices of most products of Unilever are
affordable for every person. Also Unilever provides better quality products that are hygienic and
safe for our health that simply reflect their focus towards consumers. Also the products of
Unilever fulfill the basic needs of consumers. That’s why they have a competitive edge over
other companies.

 Be Realistic and Attainable

The mission statement of Unilever is realistic because the statement is very clear that their main
focus is on consumers and their health and safety. The mission statement also states that Unilever
improves the lives of people and it becomes true because of their better quality products that is
good for health and are hygienic as well as safe. Also everything written in the Mission
Statement of Unilever is attainable and turns into reality. That’s why mostly people in the world
buy and use their products and they become successful.

 Be Flexible
The product line of Unilever is very flexible with respect to any shift in the environment. Their
product line become change and brings innovation in their product line to provide extra ordinary
services to its customers. The analysts of Unilever made consensus on quarterly basis every year
and predict the environmental shifts that causes their product line and made strategies according

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to the changing environment and provided products and services to its customers by just focusing
on their need, wants as well as their health and safety.
So this is how mission statement of Unilever affected by these factors.