Service companies on marketing, what is their number one attracter?

Who are the

target audiences? Why them? What do they like? What get's them up? What
neighboorhood can we target in on this campaign?

(1) Rates are expressed as number of cases per

100,000 population per year, adjusted to the 2000 U.S. standard population.

MF: 20 Broward: POP: 1.953M Rate: 414.2 CI: 96.02% BROWARD HEALTH MEDICAL CENTER.
BROWARD HEALTH NORTH. BROWARD HEALTH CORAL SPRINGS. BROWARD HEALTH IMPERIAL POINT.

MF: 4 Charlotte: POP: 159,978 Rate: 536.8 CI: 89.41%

MF: 4 Collier: POP: 384,902 Rate: 433.1 CI: 91.94%

MF: 1 Hendry: POP: 42,022 Rate: 572.7 CI: 76.97% NEIGBOORSHOODS TO INFLUENCE:
BETWEEN AZTEC AND SAN LUIS AVE CLEWISTON FLORIDA. SAN LUIS AND FLAGLER ST. AVENIDA
DEL RIO AND CARRIBEAN.
ESPERENZE AVE AND E AVE DEL RIO. ORICHARD PARK. FT. MYERS SHORES. FT. DENAUD. OLGA.
pollywog creek commons. No cities have a solid data base for patient count as found
thus far. POSIBLY BELLE GLADE OR BUCKINGHAM CITY.
CITY OF LABELLE: Hendry Regional Convenient Care Center. Family Medicine |
Elizabeth Midney, MD. Three Oaks Family Medicine.
CLEWISTON: Hendry Diagnostic Imaging Center. Florida Community Health Centers, Inc.
Hendry Regional Medical Center. Antoinette M. Pavey-Mcdaniel, ARNP. Sunshine Family
Medicine Inc.

MF: 3 Highlands: POP: 106,221 Rate: 517.0 CI: 85.74%

MF: 6 Lee: POP: 770,577 Rate: 440.2 CI: 94.17%
MF: 1 Martin: POP: 161,000 Rate: 472.8 CI: 88.13%
MF: 25 Miami-Dade: POP: 2.717M Rate: 402.8 CI: 90.08%
MF: 2 Monroe: POP: 74,228 Rate: 331.6 CI: 80.97%
MF: 1 Okeechobee: POP: 42,168 Rate: 434.3 CI: 77.05% Buckhead Ridge. Hilolo /
Mildred.

NUMBER OF ONCOLOGIST / ONCOLOGY SYSTEMS IN THE COMMUNITY

MF: 14 Palm Beach: POP: 1.497M Rate: 403.2 CI: 95.65%

MF: 5 Polk: POP: 724,777 Rate: 461.9 CI: 93.95%
MF: 2 St. Lucie: POP: 328,297 Rate: 431.4 CI: 91.00%

Age adjustment says this. That the numbers will create a mean based on population
and rates of occurance. This does not show differances based on the population age
and other confounding factors like
genetics Etc. What adjustmen t does is allow the observation of rates with in these
concepts of confounding items and isolate them to create a more focused assecable
data source.

Find data on what communities will be best to target, Why? research with data
juxtoiposted to well taken care of community versus none welll supported community.

Ratios of doctors too atients and impact. Doctors wont have time to help whole
community. survey on where patients learned about company.

Brand development research and

YOU HAVE TO SOLVE A PROBLEM FOR THE CITIZENS. THE DOCTORS. AND THE FAMILIES. FIND
WHAT THE BIGGEST NEEDS FOR THOSE GROUPS ARE AND EXECUTE ON FULFILLING THAT NEED.
USE THE SAME AD
AND DISCUSSION IN PERSON ON THE PHONE AND ONLINE. DON'T DEVIATE THE CONVERSATION
YOURSELF, FOR IT WILL BE THE GOLD FOR ALL CONVERSATIONS. WE HAVE TOO BE ABLE TO
QUANTIFY THE SUCCESS RATE OF THE CONVERSATIONS AND ADS.

AND ONCE WE FIND OUT THE PERSON WHO WE ARE TALKING TO'S PAIN POINT NEED TO EASILY
DISSEMINATE THE NEEDS TOO EACH REPRESENTATIVE, IN A ONLINE PORTAL, BEFORE THEY ARE
ON THE PHONE WITH A PATIENT. PROVIDERS NEED TO BE CONFIDENT IN THEIR ABILITY TO
FIND THE PATIENTS NEED.

INFORM THE MEDICAL STAFF OF WHAT THEY NEED TO FOCUS ON IN THEIR COMMUNICATION.
TRAIN THEM ON HOW TO ELICIT AND COMMUNICATE FORMALLY TO CLIENTS. AND THEN AGGREGATE
THE NEW DATA TO DEVELOP AN IMAGE OF THE PATIENT.
THIS WILL BE THE FUTURE. ASSUME THE PROSPECTIVE CLIENT HAS ALREADY DONE MARKET
RESEARCH ON OUR PRODUCT. WHAT PEOPLE HAVE SAID OF US. AND HOW THEY CAN TREAT CANCER
FOR THEMSELVES OR THEIR FAMILY. MEMBERS OR PATIENTS. A WELL INFORMED BUYER WHO
CONTACTS YOU IS A GOOD BUYER. YOU JUST NEED TO KEEP THEIR INTEREST ON THE PHONE.
SALES PEOPLE RUIN THE SALES CYCLE.
MEDICAL CARE NEEDS HAS GROWN WHILE THE TOOLS FOR PROVIDERS HAS NOT. CAROX HEALTH IS
A NEW TOOL TO CREATE A NETWORK OF KNOWLEDGEABLE ONCOLOGY PROVIDERS THat will
inform, assist and enroll your patients in the proper programs to help them out.
For patients and family members it's about getting a trusted second opinion, doing
the research that you won't have the time or experience for.
We will find the best professionals and establish the best plan for you and your
family.

The demographics suggest that providers may be willing to live in the Myers area
and commute to different communities in hendry county. Relaxing the system all
responsibility is placed on carox health and out of your hands.
AFTER DIAGNOSIS OR BEFORE WE RECEIVE ALL CANCER PATIENTS AND MEET NEEDS.